Persona vs Authenticity | Michael Woodward

Entrepreneurs are told to craft a persona, to be authentic. It seems that all the internet rockstars have the perfect image, the right story, or have it all together. Should you create a persona? How can you be authentic? Can you have a persona and be authentic? Going deeper into persona and authenticity is hard especially since the bar is being set so high for influencers and creators.  In today's episode we look at the differences of persona and authenticity. We talk about some of the lies that are being shared online. It's time to be intentional about walking in your true identity and moving past the persona into authenticity. In the episode you will also learn some steps you can take to become authentically authentic in your life.  HBR on Huffington Post Article: https://www.huffingtonpost.com/irene-ross/lets-get-real-five-traits-of-authentic-people_b_6919996.html