The Joy, Flavor and Affection of Salsa Dancing: David Schafran's Transformational Journey - podcast episode cover

The Joy, Flavor and Affection of Salsa Dancing: David Schafran's Transformational Journey

Apr 24, 202554 minEp. 157
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Episode description

When David Schafran felt his life spiraling into depression and emptiness, he discovered an unexpected lifeline – salsa dancing. That first night on the dance floor sparked something profound: "It makes me feel so happy because it's so joyous and flavorful and juicy." This moment of clarity eventually led David from his high-stress tech startup in Boston to the vibrant streets of Medellín, Colombia, where he immersed himself in dance for five transformative months.

David's story challenges conventional thinking about wellness and healing. Despite practicing meditation and yoga, these solitary pursuits weren't enough to lift him from his emotional fog. What he desperately needed was connection, expression, and embodied joy – elements he found abundantly in the salsa dancing community. As he puts it, salsa offers three essential gifts: "joy, flavor, and affection."

This revelation didn't just change David's personal life – it birthed a mission. Through his company Soma Loco (meaning "we're crazy together"), he now creates personalized dance immersion experiences that help others discover the same transformative power of movement. Whether you're an experienced dancer or someone who believes they have "two left feet," David's approach proves that dance isn't about performance but feeling. The results speak for themselves, with participants describing the experience as genuinely life-changing.

Ready to discover how movement might transform your life? David's journey reminds us that sometimes healing isn't found in stillness, but in rhythm; not in isolation, but in connection. As he advocates, dance isn't just fun – it's medicine that should be taken seriously as a path to well-being. Follow your curiosity to somoloco.com or @dancesomoloco on Instagram to learn how you might find your own rhythm.

Want to be a guest on Journey with Jake? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/journeywithjake

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Transcript

Introduction to David's Salsa Journey

Speaker 1

Joy , flavor and affection those are the three words my guest , david Schaffran , uses to describe something he absolutely loves and is deeply passionate about salsa dancing . But this episode isn't just about what salsa dancing is . It's about how David's love for it completely changed the trajectory of his life .

So get ready to move , groove and fill the rhythm with David Schaffran . Welcome to Journey with Jake . This is a podcast about adventure and how , through our adventures , we can overcome the challenges of life that come our way . While I expect you will learn some things about different adventures , this show will entertain you .

Each episode will feature different guests or guests as they share experiences and stories from the different adventures they have been on . Not only will you be entertained , but you will also hear the failures and trials each guest faces and what they have done or are doing to overcome the hardships that come their way .

My goal is to take each of us on a journey through the experiences of my guests , with the hope that you'll be entertained and inspired to overcome your day-to-day challenges . After all , it's not all about the destination , as it is about the journey . Hello everybody , and welcome back to the show .

I'm Jake Bushman , the host of Journey with Jake , and I'm so excited you're here . I can't wait for you to hear my conversation with David Schaffran . His passion and love for salsa dancing absolutely energize me and I know it's going to inspire you too .

Even if you feel like you have no rhythm or two left feet which , by the way , david says isn't a real thing Whether you're a seasoned dancer or someone who just appreciates a good story , this episode has something for you . David's journey is powerful , heartfelt and full of joy . Before we dive into that conversation , just a couple of quick things .

First , journey with Jake is proud to be part of the Podmatch Podcast Network . Head over to podmatchcom forward slash network to explore other amazing shows on a wide variety of topics . Want to get to know me and my guests a little better ? Follow me on instagram at journey with jake podcast .

I post clips from past , present and even upcoming episodes , plus some behind the scenes looks at my personal life . And don't forget , journey with jake is also on youtube . Just search for journey with jake podcast and hit that subscribe button and give the videos a like .

One of my favorite parts about recording these episodes is seeing the expressions and emotions of my guests , and I definitely felt that connection with David Schaffran . If you enjoyed this episode , be sure to check out episode 58 with Tigor Lettsam and his acrobatic journey Another inspiring conversation you won't want to miss .

All right , let's get to it my conversation with David Schaffran . I'm excited . Today I've got someone who I've been wanting to talk to . He's got an awesome background , the energy I love the energy that you bring , and this is David Schaffran . David , welcome to Journey with Jake .

Speaker 2

Thanks , jake , great to be here .

Speaker 1

Yeah , I'm excited to have you here , like I always do on my show here . Yeah , I'm excited to have you here , like I always do on my show . I want to know a little bit about who you are first . We're going to dive into a lot of like dancing . We're going to talk dance a little bit . I haven't had a dancer like you .

I've had a few couple of dancer types , but no one like you . Who's like this gave you life , so to speak , and I want to hear all about that Before we do that , though . David , where are you from ? Where'd you grow up ? That sort of thing , just so we get a background on who you are .

Speaker 2

Sounds good . So live in New York City . Actually was born in New York City , grew up in suburbs in New Jersey .

Speaker 1

And family-wise , you an only child . You got brothers , sisters . What's kind of the family life like ?

Speaker 2

Yeah , I got an older brother , three and a half years older , you know , grew up playing soccer and little league and you know public school kid had a few different adventures , going from being like kind of a punk to kind of being a stoner , into , you know , music and and other such things , and then it was kind of like trying to get the hell out of high

school for a couple of years , just quitting and bearing it . So you know I don't know , it feels like a very just Americana experience I had . You know , we had the jocks , we had the , we had a bit . All these things you Americana experience I had , we had the jocks .

Speaker 1

We had all these things in our high school . I know you ended up becoming an entrepreneur . I don't know if you become one or if you're just kind of naturally one , but I want to hear that story because I know that was a big part of who you were and what you did . I think you ended up .

Did you end up going to the Silicon Valley to do a little startup ? Kind of give us the background on what you did entrepreneur-wise

Early Life and Entrepreneurial Beginnings

.

Speaker 2

Well , I'll just start saying that , yeah , when I was 26 , I started my first company . We had major investment from one of the biggest investors in Silicon Valley , vinod Khosla . He's a billionaire .

He was the founder of Sun Microsystems , and it was an MIT Media Lab project that I spun out with a high-profile professor and a student that had the promise of giving people eye exams just using their cell phone and a really low cost add on . Really cool technology was meant to help a ton of people . Now , how did I end up doing that ?

To be honest with you , I didn't really see myself as an entrepreneur until I was like maybe my early 20s . Before that , I was always just following my inspiration . I always just wanted to learn and experience and live truly . I didn't have this . I wasn't selling lemonade when I was 10 years old . I actually didn't care about business at all .

I was just like I'm interested in art , let me go explore art . I'm interested in physics Let me learn about physics . I'm interested in culture and Latin America Let me go live physics . I'm interested in culture and Latin America . Let me go live abroad there , learn about Latin American culture .

So what ended up happening was , I guess , two things is like my background right Number one when I was 13 years old at summer camp , which a lot of people in Northeast go to .

This is a two-month long sleepaway camp that parents send their kids , often in the Northeast , so they have two months to go actually be a couple and also it's a good experience and we were up in the Adirondacks in upstate New York . We did a lot of sports , we did a lot of outdoor adventures .

One of the trips , called Saranac , which is up in Saranac Lake in upstate New York , was this big , treacherous trip that all the older kids scared the younger kids to be like . When it's your turn to do this seven-day canoe trip , with portaging and all this stuff , you're going to really hurt .

And when it came my time to do this trip as a 12-year-old , I was like I don't want to be the biggest wuss on the trip , I want to go balls to the wall on this .

So I went balls to the wall and there's a story of this big lacrosse player who used to solo , meaning when you portage , when you take a canoe from lake to lake , you need to put it over your head and literally walk it all the way to the other lake .

So I did that as a prepubescent small guy , when you'd heard legends doing it before , and I did it the first time and being like Whoa , I just did that .

That was kind of interesting and I just kept on doing it and even on the most difficult portages , something switched in my brain where I was able to achieve continuing this really difficult effort of putting this big metal canoe on my shoulders and walking a mile and a half up uphill , uphill that I had this sense of empowerment that was really palpable , so much

so that I was like , wow , this is such an amazing feeling . Wouldn't it be amazing if everyone else felt this way ? And I'm just a regular person , so I bet everyone else can feel this way . That's literally what occurred to me as a 12-year-old .

Speaker 1

That is amazing . That's amazing that , as a 12-year-old , that thought came to your mind . That is amazing . That's amazing that , as a 12-year-old , that thought came to your mind Because I think back to when I was 12 and at Boy Scout camp or something . I don't know if I ever had anything like that happen to me .

Speaker 2

Yeah , I think it's unusual and that's why I bring it up as part of the story because it was something that was just so natural for me to feel that way . I've always felt like I'm just a regular guy for me to feel that way . I've always felt like I'm just like a regular guy .

But I also had this really beautiful coming of age experience that also then the trip leader started calling me Mr Hart . I was the top kind of person kid on that trip and I got an honor from the entire camp . I was alpha camper . I was really into it , but that stuck with me forever .

It's like let's go be celebrating , let's be empowered , let's be enlivened . That's always been my vibe , like we should all like let's go be celebrating , let's be empowered , let's be enlivened , right . Like that's always been my vibe .

How do we , how can we all be that way , versus being stuck and afraid and you know , and fearful and closed down of life and everything that's about and particularly ourselves , like no , be yourself , like hello , like it's all good , right . So this has always been my my vibe . And then Then fast forward to college where I was taking this history class .

I was actually a Spanish major , even though I was into physics and calculus in high school I did really well in my SATs I just was curious about learning something different in college . I never approached college as this place to get a job .

I was like I don't want to work for the man , I just want to learn things that are useful for me because I'm interested . Part of that experience was learning in this one class .

I'll never forget it was how the Europeans came to America and kind of just like said , hey , there's some like nice land here , we can kind of cut it and make some nice cities and modernity . And the people that are living here like yeah , we can kind of put them to the side . You know , I'm not .

I'm like frankly , like on a spiritual level , I just think we're all in this together , like I just feel the oneness like you know I really do and not just people , just like all things . And so it just didn't . I just didn't agree with that . Like just something inside was like that's kind of like . I'm not into that .

How do we then live differently , right ? Like how can we coexist together and be mutually uplifting ?

And so I started learning about this idea of social entrepreneurship and other words like sustainable development , or triple bottom line capitalism , and basically the idea that you can use capitalism not just for enriching yourself , but you could actually do something that's good for everybody , like it doesn't need to be a zero sum game , like that's actually just a

mindset good for everybody . It doesn't need to be a zero-sum game , that's actually just a mindset . Once I learned that that was a thing and I read authors like CK Prahalad and Stu Hart these are university admission guys , which is where I went to college it was really motivating because I had at least some sort of framework to think about .

How do I create a world that is more inclusive and mutually uplifting ? That's what started my entrepreneurial journey . I was like I want to go do that , and so that led me to going through the Rockefeller Foundation to India for a year working with an incubator of companies that were helping people in rural areas , and it was an amazing experience .

I got exposed to healthcare on smartphones and I was like , oh , that's amazing , like 2009, . Smartphones are this computer device in in your pocket that we could do some cool things with that .

And it turns out I was right and I just like , ultimately found some research at MIT and somehow convinced people to work with me , as this , a young guy with , you know , a bunch of energy and vision , but like , not , frankly , like not a ton of experience . And that's what happened . And we , you know , we started working together .

We won a bunch of awards we , you know , ranging from , like Vodafone Wild's Innovation Project won

Finding Purpose Through Social Entrepreneurship

first prize . We won a pitch fest in Silicon Valley at something called DC to BC , run by Morgan Taylor Ventures , and then we got major investment and then we just did the thing , and that's kind of the beginning of the entrepreneurial journey of David Schaffer .

Speaker 1

I love it Because one thing I've had and I've had a few entrepreneurs on the , on the show and the what I love about it and you're , you're a great example of this . For most of them the ones who are successful , the ones who love it it's not about them .

You're not just like I'm going to be an entrepreneur so I can make money for David and you know , you know , be rich or whatever . You kind of had the idea in mind of how can I help others to you know , help themselves or how can I do . You know , to help others was kind of what you were doing , which I think is really unique .

I think some people kind of go into the game thinking it's all about me , but for you it wasn't . It wasn't all about you , it was about others and helping others . And you know you didn't like the way you felt about certain things . You're like let's make this to help others . Kind of tell me about that a little bit and why that was so important to you .

Speaker 2

I don't know . I mean , I just think I'm wired that way . I guess , like , like I said , I feel part of this thing , like I I'm a spiritual person and I'm always I've always been self-reflective and you know , be like ask questions like well , what am I actually doing here ? Like , what are we all actually even doing here ?

Right , like , am I here just to work for somebody and prioritize like making money as like that's the thing , that's like all I'm doing and it's like , of course I'm not saying that's what most people are doing anyway . Right , like you're doing that as a means towards an end . It gives you freedom .

There's lots of good reasons to do it , but I don't know , just for some reason , I just was like much more in this like big picture societal mindset , which actually ended up biting me in the ass a little bit , which goes to the part of the story of how I got to salsa , because you know , when you're living in the abstract so much and you're talking , you

think about like helping society in the world , you kind of lose sight of just like your own day-to-day experience , and that's something that I think can be difficult for a lot of people who are researchers or entrepreneurs or creatives or people who are just like focused on building this thing , but then forget about , like wait , there's like I have this actual

day-to-day experience of people around me , right like it's easy to get caught up in the story of , like the big impact I'm gonna make for all these people and you , some of the interpersonal like .

Something I like to say is that , you know , sometimes people are very focused on humanity , but they're not so great on the human to human level , and sometimes it's reverse . So people are really , you know , great with humans one-on-one , but they don't care at all about society and other human like humanity on a on a macro scale .

So I was definitely in a former bucket . That was my mindset . I was because I did have a feeling and I , to this day , of course , like I , I that I do feel that on a spiritual level and I think that's that's what motivates me .

Speaker 1

Interesting this is . This is fascinating hearing you talk about this . So here you are , you're what you say mid twenties . You've got this , your company mid twenties . But then you found yourself . So you found yourself not super happy , because you were , you were missing something .

Speaker 2

I was missing something . I think you know being in Boston for me was challenging .

I'll just say it Like I think Boston is great for a lot of things , but I was coming from the Bay Area right before that for a year and a half where I was , like you know , in like this community house and we were going to like Burning man events and you know we're exploring ourselves and you know it was very enriching and gave me a lot that I think I

needed on an emotional level . Like I was , I hadn't developed myself emotionally at all not saying at all , but not enough and it was happening in the Bay Area .

I don't know if your listeners can relate to this , but certainly for me , 2010 , around that time , the East Coast was still stuck in an old mindset , whereas the West Coast was a lot more open towards Eastern philosophy and meditation , yoga and psychedelics and things that I think is a lot more common now that we think these things are really helpful in personal

development , right , and so I was just tapping into that in the Bay Area . But then I moved to Boston to do this company because I was passionate about it , but Boston didn't meet me emotionally and also because I was still immature .

I had an outlet for , you know , my creativity , my romantic side , my kind of poetic yin side , we can call it and instead I was , you know , in a very high stress environment with not a lot of support for years . It really screwed with me .

I mean , just being stressed all the time is never good anyway , let alone like not feeling like I had outlets and support by three or four years in , like I was just like I just felt terrible .

I just felt like really gray on the inside , not yeah , just I felt really gray and just like not like isolated , lonely , depressed , just didn't feel good , even though the company was like in my mind . Like I was like this is what you know , this is what it's all about . Like I was so one-dimensional about like the company is everything and yet like my own

Burnout and the Need for Change

day-to-day experience was shit for me , like I felt really bad that's interesting .

Speaker 1

So , yeah , you're focused so much on the company . You went from , you know , the the west coast to the east coast . Now you've said you know you picked up some things like meditation and things like that . Did you try to implement any of that when you were in Boston and did that work , or what kind of was the experience ?

Speaker 2

Yeah , I did . I did meditation . I mean even like from the Bay area , like I did the 10 day Vipassana retreat with . You know that's a if your listeners know of it one of the most profound things I've done in my life is sitting for 10 days in a Vipassana meditation , dhammaorg .

I will plug that forever because it is transformational when you'd sit for 10 days quietly and meditate in this Vipassana style , like amazing , amazing learnings happen for me , for example , just learning that I had emotions and they were in my body . I didn't even know that before .

I literally had to sit for many days to be like wait a second , I think this and I feel it here and that , oh , that's my emotions . Holy cow , I didn't even know that . Why are we not teaching everyone that right , like things like that sort ? I took those learnings into Boston .

But one thing that didn't happen in Boston , for example , I was actually my first part of dance was tango was doing in San Francisco . I didn't know if dance was like a thing on some level for me , but when I went to Boston , didn't feel the vibe . Didn't feel the vibe . If you don't feel the vibe , can't do it , not for dance . Dance is all about emotion .

I did not feel the vibes in Boston for me to do that dance . There's something about being in a space where a music and an art form feels alive and juicy . That's important to be able to practice it . Otherwise it's hard to kind of be fully in it .

Right , I didn't feel like on the interpersonal level that I was finding outlets for me to feel enlivened , even though I did have , you know , some basic . I had some . I had some nice foundations with meditation , a little bit of yoga , even plant medicine I didn't do actually I hadn't done plant medicine yet in my life at that point .

But even when they plant medicine , I wasn't feeling good , like it didn't really , it didn't really give me what I needed .

Right , and I think what I found was that these practices meditation , yoga they're very solitary , on the pillow type of work , and I think they're effective for knowing yourself , for clearing issues you have that were deeply seated for many years past . Right , like there's , I'm butchering all the value , because there's a lot of value .

The point is that there's something limited about it , that if you just did that for your wellness , that is going to give you the benefits of a flourishing life , like if you just sat by yourself on a pillow like you're , you're , you're not , you're not in the world , you're actually just , and there's something really profound about being out in the world and

connecting with people as part of your wellness practice , and I found that through dancing salsa .

Speaker 1

Dancing salsa . How Okay , I got it , we got it . Why salsa ? Why dancing salsa ? How did that come about , have you ? You said you experienced it in San Francisco . Was it that first experience that was like oh , that's it . Or was there other times Like how , yeah , hi , and how and why ?

Speaker 2

I guess I hadn't , I hadn't danced . Also before I was in Boston not that I ever remember the Bay area was tango . And so like totally different right , like totally different . Like tango is about . Is is about passion and sincerity . You know , like every dance has something particular about it . Right that you can get out of practicing it .

Salsa , for me , was just one night . A friend of mine who's a dancer was like hey , you want to go to salsa dancing . This is back in 2015 . This is like at the peak of me feeling shit . I was just like , yeah , I was like sure , so we go . And it just struck me so quickly .

I was like , yeah , I was like sure , so we go , and I just it just struck me so quickly .

I was like this makes me feel so happy because it's so joyous and flavorful and like juicy , and I'm like it's like a light bulb went off in my head and I was like whoa , like I need to remember this , like you know those moments where you have this kernel of truth and you're like I can't forget this , like I'm not gonna let this go , like I need to

remember this because it was so real for me , and I was like I'm gonna come back to this and basically what ended up happening was , a few months later , I finally it reached a point where I was like I need to leave the company , like it's at a place where I feel like I can leave and also I need to , but like it was like kind of two things .

So I left , my company , had a breakup and turned 30 all in the same week Wow .

Speaker 1

That's a lot .

Speaker 2

Yeah , I was like I feel kind of I have to be honest with him , I don't feel good . So I was like what the hell do I do ?

You know , I was like a very like you know , I was like had a like a hot red motorcycle and I was a rock climber like you get the stereotype like I was like a very like this type of person , but I was really just like putting armor on to go to battle all day , every day for years , like this is all I was doing and it's like . It's just like .

At that point , it's like I just felt like I'm like a surrender , almost like I really felt like I had nothing . That's how I felt . I was like I have nothing ,

Discovering Salsa as a Path to Healing

I have nothing , I have nothing , and so the only thing that's that made sense to me I was like I just got to dance salsa . I don't even know what else to do .

I started dancing salsa in Boston and there was a , you know a great group class that I did like an intro class , you know intro course , and it was like a couple days , a week of group classes and I was like , okay , this is this feels like directionally correct , like I'm not , like oh yeah , but I'm like this is feeling right , you know .

And then , within like three months , I had the opportunity to go to Cuba . This is before it was opened up by Obama . My cousin made a movie there many years ago , so I was able to go out with her and I brought some friends and for a week I played music . I played music too .

I played music and I danced salsa and my soul was on fire , like I was alive in a way that like I hadn't felt in such a long time and I was like holy shit . I was like this is all I needed . Like all I needed was to go really live salsa for a bit .

Like I didn't need all the pillow work , I didn't need the meditation , I need the ayahuasca , I didn't need the all these things . Like it's not what I needed . Like what I needed was to connect with other people in this like flavorful , joyous way , right , which only salsa could have given me , right .

I mean , there's certainly other dances that are also joyous , but like salsa is like . It is about that , like the lyrics and the culture is all about practicing joy . It's like , no matter what happens , we're still going to be , because some of the lyrics are talking about crazy things that happen to people .

You know like I lost all my money betting , my wife left me and hey you know , and it's like that's the vibe , and I'm like , wow , okay , these people know something we should all be learning about mindset , right , that you can choose happiness and you can practice it and you do it through this art form of salsa dancing .

And so it was so clear to me at this point , with you know , in Cuba , I was like this is what I need , and so I was like , okay , I need more of this . I like pretty soon , was like , okay , I'm leaving Boston , looking up you know bookend , that chapter of my experience . I don't know what the hell my future is going to be like .

I just know that I need to get into the salsa thing . I want to get into music . I want to get immersive theater . I want to get into , like , check out virtual reality and that type of stuff . This is 2015 , 16 . So would be , or was this coming up like very into immersive experiences . It's just a world of mine .

That was kind of the goal , and so you know I is just a world of mine . That was kind of the goal . And so you know I went to . I first went to Israel for a couple months just to like there was a whole other thread of delving deep into , like spirituality .

It was in Jerusalem , I was studying at Yeshiva , like it was a beautiful thing , it's cool , and like I need to go to Latin America because I'm feeling like my soul really wants this flavor , this wants this salsa thing . And so I had the opportunity to go to Panama with some friends , people like 150 people and rainforest and workshops and yada , yada , yada .

The point is we were in Latin America and a bunch of us were like , hey , well , let's go to Colombia after , it'd be great .

And we went to Cartagena , colombia , and I was like , okay , well , if I'm going to be in Colombia , I might as well go dance salsa for a month , was like , okay , well , if I'm going to be in columbia , I might as well go dance salsa for a month .

And a buddy of mine was like , well , you know I , he's like I want to go to medellin because you know he heard that medellin was innovative , it was lovely , the climate was very temperate . You know that's where he wanted to go . And I was like , but there's salsa everywhere in columbia . So sure , I mean kind of interested in maybe living in a good place .

I don't want to just be in some podunk , you know , beach town . You know I was like I'm more interested in being in a dynamic , beautiful city . So we're to Medellin and you know , like I said , my goal was to become fluent in salsa , like I wanted to be . I wanted to be part of who I was . I didn't want to be this idea of myself .

I wanted to change my internal state period Like not , oh , I do a little salsa class and now , like I kind of suck at it , like I kind of have it , it's like . No , I didn't want to kind of have it , like I wanted to fully have it and that's just like . That's just how I am .

Like when I'm into something , I just I just go deep , dive into it , like I'm just like , like hyper , like . So it took me about a month to find the right kind of situation . After I found it , I just loved it so much that I just like kept on saying yes to it and I spent five months dancing full time , like three to six hours a day every day .

Speaker 1

Wow .

Speaker 2

I just like , created my own experience .

You know my own program to immerse myself in salsa and then eventually other things like bachata and you know the latin dances , but salsa is the core and it truly was transformational in helping me feel joyous in myself , flavorful in my self and affectionate , and those are the three words that I always use described what salsa is .

For me is joy , flavor and affection . Like . If you want to feel joy and practice joy , if you want to feel flavor sabor is the word in Spanish flavor , flirtation , right . If you want to feel it , if you want to practice it , salsa is the answer .

If you want to feel and practice being affectionate with other people , not like this , like , oh , I can't touch you , like it's weird , right , like , just you know affection . Right , like be human . Affection . Right , like be human , right , salsa is amazing for that .

So I got all that through doing that intensive , day-to-day living salsa experience for myself and it was amazing and it's it's . It literally changed my life . It was so enriching that I was like other people should be doing this , like this is not , like this should not be something that's like in the closet for only lat to do .

It's like like cause we have in our culture . You know like , oh well , you know , of course , the Latinos are doing it Like . They're just like that . You know , they're born like and I'm like what I learned down . There is number one . They actively practice this intention of of being joyous , right , like it's not .

It's not like they're just always joyous because they just happen to be . Their DNA is different . That's insane . Like they literally say like no , I want to be , I want to be happy . It's important to be happy and salsa is kind of your daily practice , or , whenever you do it , to remember it and to practice it and actually live it with other people .

Like you're actually doing the thing right . So it's a way to awaken it in yourself but also perpetuate it right , like any practices , I was like I need to show this to other people . I need to show this to other people like me who are like . They say like oh , you know , you're like , you're a white dude from New Jersey . It's like you can't dance .

That is such like hell , yeah , I can dance . Like we all dance , we're Like it's part of our , it's part , it's part of just being a human being . We have bodies

The Birth of Soma Loco Dance Immersions

to move right . There's no one way of doing it . It's just the art form . Is the feeling of it right ? It's not being a performer to show like I'm doing all these moves for you to look , look at me like that is also an art form . That's beautiful , but my whole thing with dance is it's a feeling art first , a visual art second .

So if you feel it , then that is what is important , and salsa is all about having fun . It's not about necessarily , you know , like , being like a professional dancer .

Of course you do that and so , long short , this was something that I needed to birth into the world and that's , you know , what I'm doing today and since , like 2018 , the company I started , called Soma Loco , provides these dance immersions which , basically , are a replica of the experience I created for myself over that five-month period and then years .

I spent three years living in Medellin with the most amazing dancers in Colombia , having the most unique experiences you could have in Medellin , all related and all about having people immerse in this art form of salsa .

And now we do it in bachata , in tango , in hip hop , zook Dances that are native not only to Colombia but just the region , and really authentic in this place where you can really feel the feelings that each one of these dances provide . There's a profound practice .

When you look at these dances , like , okay , so if I want sensuality in artistry in my life , I can do that through sensual bachata . I'm going to live it , I'm going to reprogram myself . If I want sincerity and passion , I can go do that through tango . If I want joy , flavor and affection , I can do that through salsa .

Every dance has something really beautiful to teach us it that way , and you're in an environment that is cultivating the experience , where you can feel free to let go and enjoy , and so that's , that's what we've created and we've had . Now , like thousands of people have come from all over the world .

They come for one to four weeks to immerse themselves in this dance and in this , in this , in this art form , and people I mean like people love it , like it's like that's awesome yeah , okay , I want to .

Speaker 1

I want to hear a little bit about that . The first thing I want to ask you , though , is you started off , you said , okay , I'm going to go to Columbia for a month . You ended up . You said what ? Five months of three to six hours a day , salsa dancing . Yeah , you know Medellin . You think you know anybody who watched Narcos or whatever .

You think all Columbia you know dangerous or whatever . Tell me about the experience of being in Medellin and what that was like .

Speaker 2

I mean , every time I ever go there , the word that always comes is lovely . It's so damn lovely . That's my experience . It's so beautiful and lovely . Now , why is it beautiful ? Lovely , I mean , you just got to go there because you just feel it .

But like , right when you go out at the airport , like you're surrounded by these , like beautiful , like soft mountains , everything's so green , it's tropical , they've got beautiful flowers and you know there's birds everywhere , like huge I think it's most biodiverse place for birds and planet , like you've the most beautiful birds everywhere .

So you like have beauty everywhere and the people are so sweet and friendly and and playful and helpful . It's just charming and this is beautiful and that's always been my experience and I went there for some 2016 . It's always been true , Every time I go back , I feel the exact same thing and you know , like the safety part , I've never had an issue there .

We know , obviously , the history of Pablo Escobar , but like the dude died like decades ago , it's just not that place anymore and it hasn't been that place for a couple of decades . So they've done an amazing job at rebuilding the city , at rebuilding trust , and it should be a case study that everyone's looking at like urban renewal .

Like truly , it's great what they've done . So it's just not what it used to be .

Speaker 1

Not a thing . Yeah , yeah , and I think of Columbia , and I think I mean the climate . I'm guessing it's got to be pretty much the same year round . I don't know if there's much variation . I know it's kind of near the equator , so to speak . So what's is that kind of your experience ?

Speaker 2

Yeah , I mean Medellin is called the city of eternal springtime . It's pretty much seventies , right , like like pretty much all the time . Maybe you can get to like low 80s , depending on the drier season , but like upper 70s is like pretty , the vibe , mid 70s , like it's really nice .

You can cool off and get down to like low 70s , upper 60s , but like great , like like pretty much . Weather is amazing . It's in a valley up in the mountains . Um , you can go to the mountains around it and wow , the villages around there are just magical . Familiar with realismo , majico or hundred 100 Years of Solitude is the new Netflix series .

I think it's a Netflix based on the book . Of course there is a magic to Colombia . There just is . I can't explain it , but I swear to God , I did this indigenous trail from village to village and I saw Tinkerbell , I saw this little rainbow fairy . I can't explain it .

I know what I saw and yeah , I'm just saying , like you know , there's something going on over there I love it .

Speaker 1

I love that . So you started soma local because you're like you want people to experience kind of what you experienced . So you said it's basically people can come for one to four weeks and immerse themselves in salsa and other dance . That's the basis of it , right ? That's the basis of it right .

Speaker 2

That's the basis of it . So it's very much focused on personalized , one-on-one instruction . So people come in from any dance background . You could have literally zero experience and come by yourself , or you can come with a bunch of highly advanced dancers in a group and anything in between and we take you .

That's because the teachers we have are amazing and we have a bunch of them and we place people with the correct teacher based on their background , based on their level , based on their style they're wanting to learn , based on special requests of what they're trying to learn . So it's very customized to the person from a dance perspective .

And so they each week have 15 hours , which is three hours a day , monday through Friday , of private one-on-one classes with two teachers who are the same teachers throughout the week . And if you spend two weeks with us , three weeks , four weeks , throughout that amount of time .

And they're not just there for the private classes , they're there for social dancing with the students , so you

Creating Personalized Dance Experiences

never feel like you're by yourself for social dancing . They meet you at group classes and other activities .

So we literally take care of everything the airport pick up and drop off to transport in between places , everything is very tight so you people can just come and feel free to let go and really like relax into the experience , because it's so important to feel it , to feel it and to absorb it and to live this life of a dancer right Like .

You can come and live a life of a dancer , right Like . You can come and live the life of a dancer with us in a way that you know you can't . If you just like put your foot into a you know some random class and then pop your foot out and it's like yep , I did some soul music .

It's like nah , like , if you're into dance or you want to be in dance , like this is it ?

Speaker 1

Can you share an example maybe of and you don't have to give names or whatever , but I've imagined , because you said you have people of all you know , from very beginners to experienced people . I could pick in my mind . I'm just picturing some beginner . I mean I picture almost someone like me I don't have experience dancing .

What kind of change have you seen , whether it's one week or a four week class ? What kind of change have you seen in some of these folks ?

Speaker 2

Oh my God , I mean massive . So we just I was just recently . It was a girl from Germany . She came , she'd never done salsa before and we'll actually probably put this video up of her soon on our Instagram .

But like I mean , just after like three days of doing the work with us , like she was social dancing and like feeling good with it , I was like damn girl , like that's like hell . Yeah , you , you know , like obviously everyone's different , so not everyone's gonna have the same experience she did , but she , she just picked it up right , like it was amazing .

And other people , you know the learning they get , I mean it's it's goes well , even beyond just the dance . I mean people , it's it's . We have several people that you know recently . I mean it happens all the time . Actually it was like this was literally life changing for me , like this is what people tell us is life changing for me . Why ?

Because if you come from a place like I came , or , for example , somebody that came out of a bad divorce recently and we have that often actually come out of bad divorce , bad breakup , or a really like challenging job experience , that in betweenbetween jobs , people who come for those reasons versus just like I want to learn , having the space that is really loving

and about you feeling connected to yourself and sharing this experience with a bunch of beautiful people . When I say beautiful people , I mean lovely , affectionate , caring people that we're in this together , we're just having fun , we're're expressing ourselves , we're like supportive .

The healing is really profound and people feel like confident again , radiant , again , enlivened , which is literally the whole point of what we're doing .

I even look I like looked at a journal entry of mine , like in 2015 , like when I was finishing the other company , I was like I want to create , I want to create more enlivenment for people and aliveness in people , and then , like now , I'm like we like we're doing it and it's like , yes , I'm like okay , cool , I'm glad I'm doing it , cause , like that was

that's what I wanted to do and I think we're , I think we're , we're achieving that . I really do .

Speaker 1

For you who kind of you know ? Now you kind of run this company and you're not there all the time , but you're there every so often . What does it people you know having these experiences and gaining so much from it ?

Speaker 2

Oh it , just , it just . I mean I'm just so grateful , I'm so grateful that we're able to provide that experience for them , and I take it's important to me , right , like if we weren't doing that , I would , I would feel really bad , I'd be like why , why am I even doing this ?

Right , like it's , it's , it's so not the point , right Like I could be doing a million other things . So why ? This is because of those moments , those that feedback we get from , you know , people come on the trips , the videos they share with us , the experience I have when they share with me . I love it . I love it Like it's .

It's literally the point of all of it .

I mean , there's also an amazing benefit for our teachers , too , of , you know , giving them really amazing work that they wouldn't necessarily have otherwise and exposing them to people from around the world and giving them new opportunities , like as someone who's an artist too , like that's a big part of it too of like helping the dance community .

But I think grateful is really the word , because they didn't have to trust us , they didn't have to take the leap , they didn't have to pay the money , they didn't have to do any of these things , and so I feel grateful that they took the leap of faith to come on this trip with a company called Somo Loco , which means we're crazy , somos .

Speaker 1

Locos , right ? Yes , I guess you just kind of shortened up the Somos Locos , so yeah , somo Loco . I love that . I guess we're all crazy , aren't we , in a way ?

Speaker 2

I mean yeah , well , that's the origin of it . I was basically when I was living in medellin . Don't ask me why I was thinking about this , but I was like I'm trying to synthesize what I believed at the time and I was like , you know , there's so much stigma about being crazy .

You know , there's so much stigma about mental health , of being , you know , you're , you're crazy one , right like I'm like we need to destigmatize that and also we're all nuts in our own way and that's a beautiful , fun thing . So what the hell like what's you know ? So ?

So let's celebrate our , our individual crazy and so so my local is a plan words instead of so much locals , which is how you would say it with a plural , like we're crazy in Spanish , so my local means we're all crazy together , like the unity and the crazy . And that goes to my spiritual , spiritual , like oneness thing . You know why not ?

Why not be curious about our own crazy and the crazy of the world , right , like , be curious and through that adventure of like exploring , you know what is unique about all things that's just on this planet , who knows why ?

But there's something beautiful and profound about what we are , what we are for a reason , in my opinion , not like I really know , but that's what I believe let's be exploring through beauty , through humor , through adventure . Like that was what Soma Locos started as , and it was a creative laboratory for me to make art .

I was making music and dance and immersive theater and comedy . All these things and these immersions came out of that kind of laboratory and mindset . Now it's not a creative laboratory , now it's . This is what we do , we do these dance immersions and that's that's the thing .

Speaker 1

I think it's a beautiful thing that you've done . I think it's a beautiful thing that you've created . I want to ask , now that you've got this going things are moving along what challenges do you have ? Like what are the some of the difficulties today that you face ?

Speaker 2

I mean , I think right now it's just about growth . Like , how do we get the word out to more people ? How do we scale Right , like we're doing well , like people love it , people love what we do . We just need to get the word out Right .

And like , getting the word out , you know , for something that like , if you're not already a dancer , it's like how do we tell this story to people Like , hey , like you don't need to be a dancer , you know , consider yourself a dancer to go do . This experience pays dividends for your internal state that could stick with you and also it's a beautiful practice .

You could do your whole life . You could do it up until your whatever age . You could do it anywhere in the world . What a gift in this world of materialism and bs and all these things , you have this thing that's interpersonal and beautiful and natural and honest .

Speaker 1

I don't know .

Speaker 2

Obviously I've drank the Kool-Aid . Clearly I'm saying that .

Speaker 1

What would you say to someone like me then , who I'm not a dancer by any stretch ? I would , what you consider , have two left feet . My wife , my daughter , yeah , they can dance , they got some moves , not me so much . But in my mind I'm thinking well , maybe I should do this , but I'm nervous . I'm apprehensive . What would you say to someone like me ?

Speaker 2

Well , I'd say you don't know until you try right and trying . People have gotten burned trying in a non-safe , non-conducive environment for beginners . So often people who want to try dance in the US cities or even European cities , they try a group class . You feel like an anonymous person in a swath of people .

You get any personal attention , you have no idea what the hell you're doing . Obviously , you're not going to feel a connection to it . Obviously , and if you self-identify as having two left feet , yeah , you're already self-defeating yourself , right ? The reality is you don't have two left feet , like literally , you actually have a level .

So it's actually factually incorrect that you have two left feet . And and I mean we asked examples . Also , like I now remember there's another guy that came with us and he was the guy .

He was like you , he had two left feet , but he was determined , he wanted to learn and within a week he learned with us and now he was starting to social dance and he was already doing it . And then he came back a second time and did another second one with us recently and he's holy cow , this guy's gotten so much better . It's amazing .

And he was the guy that said he had two left feet .

So I think it's getting past this like this critic , this inner critic narrative that like I have two left feet or I'm a white dude who doesn't move his body , or whatever kind of statement that we make about ourselves , there's , there's just like having the trust that like , maybe that's not right , like maybe , maybe maybe it isn't me Right and I'm saying it

isn't , but you don't have to trust me saying it isn't . You could say like , well , maybe it's not right , maybe it's not true . And then the second piece is finding that environment that is very conducive to meeting you where you're at as a beginner , that can be loving and patient and personalized for you to have , you know , a wonderful experience .

Because without that , you know , I think you are risking like having like this hard , you know , like anonymous experience that can turn people off , and that happens all the time and it's a shame because these people is like , it's like having like a bad teacher , let's say , in math in middle school , and you're turned off for math your rest of your life because

that one teacher , I mean you didn't like math , maybe , maybe not Right , and there's . You can think of that example at everything . I think dance is actually a big example of that , because the model of learning in group classes sporadically in America and Europe too is is not that good for , particularly for people who are beginners .

Like it's hard , it's hard to get it and like . One thing that I knew when I was , when I was starting off , was I was like this isn't like . When I was in Boston , I was like this isn't it Like , this , isn't it for me to learn it ? I don't , this is too like over here , like I'm not intimate enough with salsa to understand through these group classes ,

Dance as Medicine and Future Vision

which is why I wanted to go to Latin America and deep dive . I wanted to do a place where it was authentic and alive and also where I could afford doing the amount of immersion that I needed . I'm not coming from the culture . I don't know what the hell like clave . What's a clave ? I didn't know anything . I literally didn't know anything .

I just knew I felt good with it and I was like I don't know what Kool-Aid they got , I just need to drink that kool-aid . I don't know anything , and so I had . I went and discovered it because I so needed it that I went through the bs to figure it out , and that's kind of the point .

It's like well , I figured out the bs , so hey , you guys can , you guys can drink the kool-aid now too . I figured this out . Like there you go like here's the thing .

Speaker 1

So , at sumo loco , in order to facilitate that , because , like , if you get someone like me , yeah that's , I need kind of what you described . I need someone who's going to kind of help me and , you know , be someone who's going to be there for me . And how do you do it ?

You kind of , do you talk to people ahead of time , do they fill out a form , like how is it that you know to like , okay , I'm going to line this person up with jasmine or whatever your dancer's name . You know , how do you know ? Is that how you do it ? How do you ? How do you do this ?

Speaker 2

yeah , yeah , I mean anybody who signs up . We ask them to fill out an intake which is saying what's your level , what style do you want to learn ? If you don't know your style , here's some resources to know your style and also we can figure out later special requests if you do have any consciousness about where you're at .

We ask all these questions ahead of time and that helps us match the two teachers and we have one male , one female , which is it doesn't need to be male , female . It's more about a lead and follow , because you get unique perspectives from a lead teaching you and a follow teaching independent .

Whether you're a leader or follow , there's really important lessons that each can give you . Once you're with us on the first day , in the first class , our teachers have done their homework on you . They've read all these , these statements you made in intake form , but then they have a conversation with you about like , let's talk about it .

And also , why don't we just start dancing a little bit and let's see where you're at ? Because they're really good at diagnosing where you're really at , and from there and from what you've told us already , we triangulate what is the best course of action to help you on your journey and it goes from there . It's very , it's bespoke .

It is not cookie cutter at all . There's no , like people say , oh , what's your program ? Like first you do body movements and then you do you know rhythm and basic steps . Like sure , there is like a loose framework about those things , but everyone's coming with something different .

Everyone's coming in with a different body , different connection to themselves , body , different connection to themselves , different connection to the music , different connection to the partner . Depending on what they come with , we provide a solution .

Speaker 1

This sounds amazing . I love what you're offering . I love what you're doing . I love the fact that you have such passion for it .

I can see it on your face , so that's why I always tell people if you want to see what people look like when they're talking to me , go to go to the YouTube channel , because you know people light up when they they talk about their passions , and I love that . What does the future hold for David ? What do you think ? Where's this going to go ?

What do you want to have happen ?

Speaker 2

Well , I can only think about what's happening the next year . I'm really bad at thinking about what's happening in like 20 years for David . I have no idea . But no , I mean , I think we have . We've , we've spent years developing this company and developing , you know , our immersions , and it's so good right now and I just like , I just want to grow it .

I just want to grow it . We have a location now in Barcelona that's nascent , so we've got something , you know , going on there , and there's other places that will probably go to at some point as well , though Medellin will always be our flagship , like it's just we have something amazing there , and so I think it's , you know locations .

It's more trips , more people , collabs , like doing collabs with you know artists , or you know dance schools , or having amazing birthday parties , I don't know just like just doing more of the thing . It's just like the more we do it , the more enriching it is for me .

We're like spreading the impact , right , Like , and I guess , like if I were to say like moonshot , you know , with this type of thing , I think coming from like health care , Right , and as like a non mainstream guy , like as somebody who's trying to innovate on the model dance should be reimbursable insurance Dance you should be able to get a tax write off for

dance , Right ? Like your doctor should be able to prescribe dance if you have depression , because it has been proven . Because it has been proven , there is research . There's been meta-analysis from many research after , if you want to provide the link so people can look at themselves , Don't take my word for it , Look at the research yourself .

But it's there and it's not rocket science . If you've danced , you would know exactly what I'm talking about . Particularly , if you've danced salsa , you'd know exactly what I'm talking about .

So I think we have this narrative in our country , and not just America , that what happens in the clinic with you know medication and trained professionals talking to you that that's the only thing that's permissible and effective in dealing with mental health .

And like we all , like common sense people , it's like , yeah , if you have a good diet , you work out , you sleep well , like this goes pretty long way , right ?

Speaker 1

Well , so there's some rocket science that they'd be like , oh and dance is also effective .

Speaker 2

It's like , yeah , it is . So why exactly are we paying all this money to insurance companies that don't cover these things that are good for us ? Right , like it's so silly and it's , frankly like detrimental to all of us . So dance should be , should be reimbursed by insurance . I have a lot of opinions about insurance , which is another conversation .

I have another company . The point is it should be something that's mainstream , as something we do together because it's good for us . We lost dance somewhere along the way in the West as something that we do .

We do to connect with each other , we do to connect ourselves , we do it as a wellness practice , we do it for ecstatic , joyous reasons , we do it for grieving reasons . We do , but it's part of who we are . We did it for millennia as humans and we should be bringing it back .

Speaker 1

And that's , you know , I think , the broader kind of arena that we're playing in For sure , and I and I witnessed it right here what it did for you . You're , you know , when you're about turning 30 , you have a breakup , you , you know , leaving a company , and what it did for you turned your whole life around , which is fantastic , Saved your life in a way .

So tell everybody before we wrap up here if people are interested in Soma Loco , where can they find you ? How do they , how do they look this up ?

Speaker 2

Yeah , for sure . So it's somalococom , that's S-O-M-O-L-O-C-Ocom , and on Instagram we're at dance Soma Loco , dance like D-A-N-C-E Soma Loco , and contact us there . And yeah , we'd love to have you .

Speaker 1

Awesome , I love it . And for my final question , it's a question I like to ask on every one of my episodes For you , David what does adventure mean to you ? Going into the unknown ?

Speaker 2

Yeah , I mean I can elaborate on that , but yeah , I

Closing Thoughts and Contact Information

mean just anything that's unknown .

Speaker 1

I'm like , ooh , that's fun . David on Journey with Jake .

Speaker 2

My pleasure , jake , thanks so much for having me .

Speaker 1

A huge thank you to David Schaffran for sharing his journey with us . If you'd like to learn more about David and Somoloco , head over to Somolococom and be sure to follow him on Instagram at Dance Somoloco . Honestly , heading to Medellin , colombia , for a few weeks of salsa dancing sounds like an adventure worth taking Wild and amazing .

And , of course , thank you to each and every one of you for tuning in each week . I know I say this a lot , but I truly mean it . This show means the world to me , as do you , and I'm so grateful to have you along for the ride . One of my favorite parts of doing this podcast is hearing from you , so don't be shy .

Let me know who your favorite guest has been , or suggest someone you'd love to hear on the show . You can message me on Instagram at journeywithjakepodcast , or shoot me an email at jake at journeywithjakenet . I'd absolutely love to hear from you . Next week . I've got another fantastic episode coming your way .

I'll be joined by Giovanna Silvestre , a solo traveler , author and the creator of sportswear inspired by healing crystals . Our conversation was insightful and inspiring and I can't wait for you to hear her story . Just remember , it's not always about the destination as it is about the journey . Take care everybody .

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