Businesses are nothing without the people who work for them and the customers they serve. Sales and marketing efforts hinge on relationships with customers, and businesses need employees to function. Elzie is joined by Stephen Bates and they discuss why people are the greatest asset in business and how you can better understand customers and employees in order to create a more successful company! Highlights: 03:32 Understanding people is the key and understanding your job as the owner is to move...
Aug 29, 2022•14 min
If you're an entrepreneur, content is king. But what does it mean to create content that is truly effective? In this episode Deirdre shares her top strategies for leveling up your content creation. She explains the importance of creating content that is relevant to your target audience, and offers tips for making your content more engaging and shareable. She also shares her thoughts on the role of social media in content marketing, and reveals her own personal content creation process. Whether y...
Aug 25, 2022•18 min
In this episode, SF shared that his parents are his role model for why he became a successful entrepreneur. He said that you must have the "I can do" attitude to be successful in this field. He learned that work ethic and service is about being humble and doing the best job. Going above and beyond will pay back huge dividends in the future. His parents have instilled these qualities in him from a young age and have been a continual support system for him as he has grown his business. It is clear...
Aug 22, 2022•19 min
When it comes to starting your own business, you want to make sure that you're doing something that you're truly passionate about. This is the key to success! You have to consider what your strengths are and what you're passionate about. Cathy Nesbitt joins Elzie to discuss how you find your passion. And once you've found it, how do you turn it into a successful business? Discover how to reach your full potential and become a great entrepreneur. Highlights: 02:39 I have a good work ethic and I t...
Aug 18, 2022•13 min
There are many different things that go into making an entrepreneur successful. While having a great product or service to sell is certainly important, it's not the only thing you need. Elzie discusses with Gramps Jeffrey how you also need to be able to choose the right people to help you bring your vision to life and manage your finances responsibly. Find out the key characteristics that will help you achieve success and be an effective entrepreneur! Highlights: 04:48 You always have to have an...
Aug 15, 2022•14 min
As an entrepreneur, marketing is important for a number of reasons. Elzie’s guest, Kathleen Celmins, explains that first, it allows you to share your products and services with the right people in a strategic way. By targeting your marketing efforts, you can reach your ideal customers and clients more effectively. Additionally, marketing helps you to build a strong personal brand. Find out how an effective marketing strategy can help you to maximize your profits and grow your business. Highlight...
Aug 11, 2022•14 min
In today's competitive marketplace, it's essential to have a strong enterprise marketing and advertising strategy that takes into account all of the different ways that customers can interact with your brand. Elzie is joined by Audra Robinson to talk about how, with the right strategy in place, you'll be able to maximize your brand's exposure and ensure that it has the best chance of success. Find out the key elements that make up a successful marketing and advertising strategy! Highlights: 02:4...
Aug 08, 2022•24 min
In this new episode of the refocused, rebranded, new direction of Enterprise Now, Elzie is joined by Joe Cecala Founder & CEO at Dream Exchange. Joe was a lawyer who worked on many small capital transactions for more than fifteen years. In that time, he saw that small capital transactions, however good, always lack a clear exit. Answering the investor question “How do I sell my investment?” was a constant problem. This, and other problems in raising capital, were especially pronounced in the...
Jul 11, 2022•35 min
Elzie talks with Danielle McGee about digital marketing and how this tool has helped black businesses grow. Danielle shares the impact of the pandemic on black businesses and how she realizes even more how having a strong digital presence could be of help to having a successful business. Find out how going digital can get results that can help your business grow. Highlights 07:27 You need to have confidence in yourself and it will definitely be one of the best decisions you’ll ever make. 08:34 T...
Jun 06, 2022•21 min
They say that the only constant is change. There are some awesome changes coming for the show and I'm looking forward to the new journey! Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town...
May 17, 2022•3 min
There are a lot of secrets to success and Elzie is joined by Matt Carle to share and discuss ways to be a successful business owner. Matt shares the difference between being an entrepreneur, manager, and technician and how significant it is for everyone who aims to be a successful business owner to have balance in these three aspects. Matt also shares his top two keys to success to being a better owner. Highlights 02:50 To be successful, especially as a small business owner starting out, you hav...
May 16, 2022•15 min
In today’s episode, Elzie talks with Iva Paleckova, an executive coach for entrepreneurs, international speaker, and #1 Amazon best-selling author. Iva shares her thoughts on how to be uncomfortable and embracing humility to help you grow. She recommends following your own journey to discover your purpose and your path to clarity. Highlights: 06:51 I was also applying for government support, which was the most humiliating thing that I’ve ever done in my entrepreneurial career. Finally, I realize...
May 02, 2022•28 min
Elzie welcomes Howard Berg, Guinness World Record holder, World's fastest reader and CEO of Berg Learning. Howard shares his professional background and the secret to why he has a successful business. He also shares his opinion about marketing strategy and how to eliminate negative behavior. Listen to this episode and hear more effective tips from the world’s fastest reader, Howard Berg. Highlight 01:34 – Learning, because that’s a part of all of them. To be good at any of them you have to have ...
Apr 18, 2022•22 min
Elzie hosts Sharad Chadha, the CEO and President at Sprecher Brewing Co. Inc. Sharad talks about how he started as an individual contributor to buying Sprecher, his motivation to own a company, growing the company, and tips and tricks to get people to the next level. They discuss the importance of having a coach, developing self-awareness, how making mistakes can be a good thing, and his inspiration to continue to serve the community with the company products. Highlights: 06:06 I’d always work i...
Apr 04, 2022•26 min
In this week’s episode, Elzie is joined by Daniel Mangena who is a best-selling author, radio host, international speaker and an abundance activator. He helps others live an abundant, joyful and purpose-driven life. He talks about the importance of creating value with what you do. He also mentions that what you’re bringing to the table is always going to be reflected back and responded to by people so it’s important to create a positive value. Daniel also gives us his two cents on the cause and ...
Mar 19, 2022•18 min
In this week’s episode, Elzie talks with Adam Arnett who is the CEO and President of Element Personal Training Outsourcing. He has built his company into a multi-million dollar company operating in 7 states and over 70 locations. He discusses the importance of delegating tasks to other people. He shares how you need to trust the people in your company and the importance of empowering them while working with you. He also talks about how essential it is to be patient with your employees, you need ...
Mar 07, 2022•20 min
Elzie welcomes to the show Kevin Palmieri, the host of Next Level University podcast. Kevin talks about his businesses Next Level Business Solutions, Next Level Web Solutions, and Next Level Social Media, which grew out of his successful global top 100 podcast. Kevin and Elzie discuss the four major areas of business and why sales is Kevin’s favorite. Kevin shares his top three tips for getting better at sales and stresses the importance of making a connection with people and focusing on the rel...
Feb 21, 2022•15 min
In today’s episode, Elzie talks to Chris West, the best-selling author of Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using and CEO of Verbal Identity, specializing in corporate narrative, brand voice guidelines, and writer training. Chis talks about how language is a superpower and the most underused tool in business. In the “What is the Stupidest Thing You’ve Done” segment, he emphasizes the need to understand as much about business before becoming an entrepreneu...
Feb 07, 2022•16 min
Elzie interviews Charles Read from Get Payroll, a Payroll Service Bureau in business for 30 years. Get Payroll provides payroll and payroll-related services to small businesses around the country. Charles talks about what got him into finance, his take on the critical nature of sales, and how he evolved from a corporate employee to a successful business owner. Charles relays a story about working for the worst boss he ever had and how that experience taught him how to be a better employer and ho...
Jan 17, 2022•18 min
In this week’s episode, Elzie talks with Sean Tepper who used his 15 years of software engineering experience to create his investment company, Tykr, which helps clients increase their returns in the stock market by using a rigorous algorithm to minimize risk. He discusses the importance of talking to your customers as you develop your product and explains the value in channel partner acquisition to grow the business through strategic partnerships with businesses who share the same audience. Sea...
Jan 03, 2022•17 min
In this episode, Elzie talks to Vinay Raman who is the CEO and founder of CAARMO. He helps businesses and employees unlock their hidden potential, opportunities to maximize, and risks to mitigate through a Performance Intelligence software tool. He has built decision making tools that help you more deeply understand your people and your company. The episode revolved around the proper mindset in being an entrepreneur. Elzie and Vinay talk about different topics from the virtual world, the new eco...
Dec 20, 2021•17 min
In this episode, Elzie talks to Dani Peleva who is the CEO and founder of the company called Franchise Fame which is a marketing agency for the franchising sector. Dani works with global franchisors and helps them expand into new territories through digital marketing campaigns and marketing strategies. The episode is about franchising and everything that’s going on behind it. Episode Highlights: 02:45 I believe a lot of people have business ideas or a passion for something but they are often afr...
Dec 06, 2021•18 min
On this bonus episode Elzie talks to Alexa Alfaro and Howard Leu. Alexa Alfaro is a CEO and President of the Meet on the Street, a Filipino food startup. Howard Leu is a photographer and digital designer. They are both members of a giant family, a community of people from 34 ethnicities, who all came from somewhere, but are all Americans who are working hard. The episode is about Asian American Pacific Islander (AAPI, APA or AAP) Heritage Month, and how important it is to ask questions, to recog...
May 12, 2021•20 min
On this very last episode of Enterprise NOW! Elzie talks to Paul M Neuberger, a speaker and a trainer, who believes in making the impossible possible. In this awesome conversation full of golden nuggets the two of them are talking about pros and cons of entrepreneurship, about success, fears, drives and mindset. Key points 09:30 - Never satisfied = success 11:45 - If you do what you love, you can never call it work 13:30 - The best thing about entrepreneurship is the limitless potential 15:10 - ...
Oct 05, 2020•26 min
On this episode Elzie talks to Paul Zelizer, a fellow podcaster and host of Awarepreneurs Podcast, about the importance of podcasting and conversation, leveraging someone else’s infrastructure and benefits of being a podcast guest. Paul’s core beliefs are if an action is not making the world a better place, it’s not worth doing. Enjoy this awesome conversation! Key points 04:19 - Podcasting is a pivotal part of having conversations, creating dialogues and helping people communicate 05:30 - How c...
Oct 04, 2020•17 min
On this episode Elzie talks to Scott Aaron, a fellow podcaster, business coach and LinkedIn Expert. They talk about the mindset and how to shift it, setting your goals and believing in yourself. Scott’s life story has taught him to strive to do something he wants to and not what he needs to do, which is a huge mindset shift. Check out this awesome conversation full of golden nuggets! Key points 06:05 - Life is full ups and downs. You may get knocked down, but if you look up, you can get up 07:30...
Oct 03, 2020•21 min
On this episode Elzie talks to David Saltzman, a Director of Marketing for Borislow Insurance, and Captivated Health. David is also a fellow podcast host of weekly “ShiftShapers” podcast showcasing insurance industry leaders transforming their business models. Elzie and David talk about marketing, mindset, sales, as well as difficult life experiences and how they shape you. Enjoy! Key points 04:30 - Some great learning experiences can be painful at the time 09:25 - Focus on things that make you ...
Oct 02, 2020•20 min
On this episode Elzie talks to Patrick Powers, a serial entrepreneur from Denmark, Europe, Copyrighter and Founder of VIPDiners.com. They talk about the importance of social skills, marketing, copyrighting and being committed. Patrick started 14 businesses and failed at all of them before he built a very successful business, which he regrettably sold recently. Now, that’s perseverance! Listen to his story and learn which skills are useful to succeed in your own business. Key points 03:10 - The i...
Oct 01, 2020•20 min
On this episode Elzie talks to fellow James Mulvaney, a fellow podcaster, entrepreneur and Founder of Radio.co, Podcast.co & MatchMaker.fm. They talk about podcasting, developing and launching new products, competition and connecting. If you’re in podcasting, or you’re planning to be, expect lots of useful information from this one. If not, you’ll still receive great advice for running a successful business. Enjoy! Key points 08:30 - Perseverance leads to the goal 09:30 - 3 commandments lead...
Sep 30, 2020•24 min
On this episode Elzie talks to Adam Mendler, Chief Executive Officer of The Veloz Group, where he runs multiple businesses. They talk about the importance of having a positive mindset, success, leadership, dedication and podcasting. Also, Adam is a fellow podcaster interviewing successful and famous people, so he draws his inspiration from them. Key points 05:37 - In order to run successful businesses surround yourself with team of experts and manage your time effectively 09:35 - Success mindset...
Sep 29, 2020•29 min
