Everybody Writes with Ann Handley

The incredible Ann Handley is back and it's a rather interesting appearance because we discuss ChatGPT and specifically if AI bots will take away jobs and livelihood from copywriters. The response is eerily reasurancing, BUT what happens next is really quite weird: it seems like we are joined by a mysterious third guest that we could not see at the time, but after the fact it is impossible to miss... We are NOT ALONE!!!!! :P It's a wonderful conversation with amazing chemistry and here are the shownote: 16m - Language reflects culture 19m - Speaks to the brand 20m - My uncle Ed 21m - Showing up unannounced 22m - Signaling - I understand you 25m - Permission to show up unannounced 27m - First you have to earn equity/currency (which you do with consistency through showing up)...then surprise and delight with value 28m - Chatmans or Chathums 33m - Death to the Humans 34m - Level up; Step up 41m - The beginning of a brainstorm 43m - Leadership leveling up 44m - You can't shortcut relationships 46m - I didn't recognize the writer 54m - Becoming a better writer 54m - Trying to find your voice....you already have a voice...just evolve it 56m - Habit (showing up every day) versus obligation (showing up some days) My Take/Learning: If you show up informally, treat your audience informally; if you show up formally, treat your audience formally (traditionally) Quote: "Content is king, but marketing is queen, and runs the household." - Gary Vaynerchuk 1-minute Highlight: Death to the Humans Soliloquy: If Content is King is ChatGPT the Kingslayer? Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices