CoronaRadio 5.12 - The guru himself, Rishad Tobaccowala

I have the pleasure of chatting with a man I consider to be a mentor, Rishad Tobaccowala. Rishad is seriously one of the smartest guys I know and has been a beacon of light to the marketing and advertising industry. Don’t be fooled by his quiet demeanor, he’s a warrior and not afraid of controversy, especially now that he’s been liberated from the machine. Rishad has just written a seminal book, “Restoring the Soul of Business.”  Learn more about your ad choices. Visit megaphone.fm/adchoices