BrandScience with Staeven Frey

Warning: Smart person in the room. It's time to dive into WEIRD SCIENCE or at least the Science behind Branding done right. Oh and the craziest "coincidence" that has to be seen to be believed. My show notes: 18m - Lego as Data (visual) - Stanford 20m - It's all about being actionable 22m - Distinctive memory structures and Semiotics 28m - A pyramid has 4 sides (4D) 29m - Definition of marketing...all about doing business with me 30m - Mental availability 31m - System 1 versus 2 - as opposed to left verus right brain rubric 34m - NAG (Notice, Attract, Get) 39m - Art of Painiting on Rocks 46m - Color and Context (Sweater) 47m - Certainty is the enemy of curiosity 49m - Green and Growing versus Red and rotten (Jackie Robinson Analogy - racism and baseball) 52m - Story reframe 53m - Hormel Green leaf 55m - Brand Science 59m - 7 Senses (shape, word, color, story, character, sound, music) Quote: "It is the tension between creativity and skepticism that has produced the stunning and unexpected findings of science." - Carl Sagan Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at    / josephjaffeisnotf...  . Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices