Lexus Car ad - written by an AI program
Apr 05, 2019•9 min
Episode description
So how does an ad written by artificial intelligence actually perform? Here's a piece by Adweek which explains what the AI did: https://www.adweek.com/programmatic/an-ai-tried-to-write-the-perfect-lexus-ad-heres-a-scene-by-scene-look-at-what-it-was-thinking/ And a piece by System 1 which explains how well the ad tracked with real people: https://system1group.com/blog/advertising/robot-revolution-how-good-are-ai-ads?utm_campaign=S1G%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_4M6SJNshWEF7RuTDamIg-5Kmb4Yr6WdepkMO1e49h-ldo4CMOJB_2lyg5lo0-VkKJuLxZGFruIrBdQKaHMFqnr_WXHg&_hsmi=71453334&utm_content=71453334&utm_source=hs_email&hsCtaTracking=61eab5e8-cd0d-4705-97e5-107013e93dcd%7Cf1e1a2eb-780f-45d7-a610-23ec85a5cdf4 And I discuss the implications for how we might use AI to make ads that are brilliant not just better than average
For the best experience, listen in Metacast app for iOS or Android
