Hard Soap from Paddy Power
Feb 13, 2019•5 min
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Episode description
I review a new campaign whose interest is entirely borrowed from a footballing scandal from years ago to make a point about the value of rewards versus loyalty. Chip off the old Paddy Power Block but I don't think this cynical ad is doing much for advertising or the gambling industry. https://www.youtube.com/watch?time_continue=1&v=EQL4tl0U_5o
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