Episode 3 Ch 1 Context Section 2 Dear Reader what you need to know before venturing further

98% Pure Potato is a book about the origins of Account Planning the function which chooses the message for the advertising and determines how the advertising should work. This is a ground clearing chapter to explain the background to how advertising has developed in the 20th century, the different roles within advertising agencies. And some seminal advertising men all Americans who brought innovations to advertising to the point where the book starts in the UK in the 1960s.