2019/1 The Gillette Campaign - why a razor brand is irritating its customers

the third outing of the podcast looks at today's advertising and advertising issues and where relevant references them against the book 98% Pure Potato written by John Griffiths and Tracey Follows. This week it is that controversial Gillette campaign. We consider 6 levels at which the campaign might be working before settling on Irritation being the most likely and effective way of understanding how it works.