12 Readings in Account Planning - intro
Oct 11, 2017•9 min
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Episode description
This came out 10 years ago and has been reissued revised and updated by Hart Weichselbaum. In this podcast I talk about the main ideas in the revised chapter I contributed. Still really chuffed that I am in a book alongside Malcolm Gladwell. Here is the link if you want to buy it: https://www.amazon.co.uk/Readings-Account-Planning-Copy-Workshop/dp/1887229361/ref=sr_1_1?ie=UTF8&qid=1507732246
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