Automate to Build Relationships

There is a horrid trend right now. People are using automation and AI to automate humanity out of their processes. 

Today, I got a god awful pitch, and it’s not the first garbage pitch I've received this week. I get dozens from supposed professionals helping clients book shows. This one was pitching the wrong podcast. 

Look, automation is great. It can help reduce friction, but if you take away all of it, you'll slip and fall. You can't automate relationship building. 

If you're using it to skip that, you need to be better. Pitches like this go straight to spam because they show zero effort in understanding my show. 

Remember, relationship building is not a numbers game. Use automation to focus on what really matters.