Jobs-to-be-Done Radio

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

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Episodes

Unpacking the Progress Making Forces Diagram

This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done: The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to … Read More

Feb 24, 2012•34 min

Lou Franco Talks Software Jobs

This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio. Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software … Read More

Feb 16, 2012•25 min

The Jobs that 5-Hour Energy Drink is Hired For

In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the … Read More

Feb 09, 2012

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