Why Do Radio Stations Use Jingles?

Radio stations use radio jingles to sound super cool! Does the general public really pay attention to jingles on a radio station? The use of jingles has changed over the years. The 60s and 70s was the era of the sung jingle, voice imaging came in during the late 90s and early 00s and it looks like contemporary sung jingles are coming back into fashion today. We use jingles to brand our audio and make it sound professional just as a YouTube publisher would use an intro or outro logo and a Kindle digital publisher would have a good looking front cover designed to attract customers to purchase their book!

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