We had the worst discovery call ever . And we really mean that. We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of these mistakes to make your discovery calls absolutely perfect. In this episode, we’re chatting a...
Aug 19, 2025•26 min•Ep. 170
Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”? Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in ...
Aug 12, 2025•14 min•Ep. 169
This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about! Find out what that is and hear how we'll be strategically using these new features! Drop into our DMs with your thoughts too!
Aug 08, 2025•39 min•Ep. 170
Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money? In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too! In this episode, we’re chatting about: What boosted posts are and how they’re different from normal ads When you could try boosting a post and when to avoid it Boosting cli...
Aug 05, 2025•24 min•Ep. 168
Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that. From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill! In this episode, we’re chatting about: Why you want to expense as much as you can afford How ...
Jul 29, 2025•24 min•Ep. 167
It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page? Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now. In this episode, we’re chatting about: Why the most important thing is to be strategic ...
Jul 22, 2025•29 min•Ep. 166
Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content loca...
Jul 15, 2025•26 min•Ep. 165
Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued! In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself – can you afford to give this one a miss? In this episode, we’re chatting about: Business insuranc...
Jul 08, 2025•26 min•Ep. 164
Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily. So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build trust with our potential clients and create a one-stop-shop for anyone who’s interested in working wit...
Jul 01, 2025•34 min•Ep. 163
Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks. We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as possible. Tune in to hear our thoughts on the best small business event there is! In this episode, we’re...
Jun 24, 2025•35 min•Ep. 162
If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say, you’re wrong! In today’s episode, we’re sharing all about why your follower count doesn’t matter and where you can go to find your ideal clients if they aren’t finding you just yet. And we’re sharing why it’s still important for you to build your audience anyway. After all, every account starts with 0 followers – so make sure to keep posting all that...
Jun 17, 2025•23 min•Ep. 161
Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode. Summer is coming, and if you want to relax in peace, this is the episode you need to listen to! In this episode, we’re chatting about: What you need to have organised before ...
Jun 10, 2025•25 min•Ep. 160
Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to! That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Sounds like a lot of work! It’s not, we promise. You just need to be organised and start thinking about...
Jun 03, 2025•26 min•Ep. 159
If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode! Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ businesses. And even if you don’t want to run ads, you’ll want to install these trackers anyway. We p...
May 27, 2025•26 min•Ep. 158
If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices. In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up running a business you love. So if you’re ready to sign better clients in a less stressful way, hit play! ...
May 20, 2025•28 min•Ep. 157
If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in! In this episode, we’re chatting about: Why you still need to consider the algorithm even when creating content for humans W...
May 13, 2025•25 min•Ep. 156
Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut. What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs! So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that’s finding new clients or creating content that people actually engage with. If you’re talking to ...
May 06, 2025•24 min•Ep. 155
Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortunate situation? At the end of the day – you deserve to be paid. You’ve done the work, and your client isn’t holding up their end of the bargain. How can you make sure you get the money you’ve earned in your bank account, and what can you do next time to protect yourself even more...
Apr 29, 2025•21 min•Ep. 154
There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind! The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to...
Apr 22, 2025•17 min•Ep. 153
Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to work out which content has done well, we’re of course covering that too! In this episode, we’re cha...
Apr 15, 2025•17 min•Ep. 152
Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opinions on the internet? Or should they be reserved for ranting to your friends down the pub? Hit play ...
Apr 08, 2025•29 min•Ep. 151
Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? ( *cough* lots) From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind the scenes of our break away from the business, to talk about the business. We’re also sharing our tip...
Apr 01, 2025•27 min•Ep. 150
Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back? If you’re a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it’s a win-win all round! In th...
Mar 25, 2025•17 min•Ep. 149
If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social listening means better content, so you’ll be on your way to charging four figures per month in no t...
Mar 18, 2025•31 min•Ep. 148
Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re...
Mar 11, 2025•18 min•Ep. 147
The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of bumping into them in Tesco), don’t forget you may one day work with a client who wants to attract lo...
Mar 04, 2025•34 min•Ep. 146
If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even high...
Feb 25, 2025•29 min•Ep. 145
“Just following up!” “Circling back with you, Laura!” “Checking in for the 12th time, Laura?” How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s going to be you. In this episode, we’re chatting about: Why you shouldn’t assume that because someo...
Feb 18, 2025•25 min•Ep. 144
Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right? Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both! So, if you haven’t yet tried out your first Trial Reel – listen to this episode, then get over t...
Feb 11, 2025•28 min•Ep. 143
Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground. Or, are all the leads coming your way just too low-budget but you don’t feel you can say no to them? What if there was a way to reject them that didn’t feel awkward, and meant that you could actually...
Feb 04, 2025•19 min•Ep. 142
