#UnderdogBites: How to Build a Brand (Not Just a Business)
Episode description
Many confuse the difference between a business and a brand
A business is your foundation, your product and the services you offer. It’s what your business model is made for. Before you create a brand, you need a business as the starting point!
A brand is an emotional connection to that business! It’s the personality behind the business that you are promoting to your audience to get them intrigued in what you are selling or offering.
DO NOT RUSH YOUR BRANDING! Building a brand also does NOT happen overnight. This takes TIME! The more your business grows and evolves, you’ll form a much clearer vision of your brand’s voice and identity, that will better resonate with not just your product/service but your audience as well.
Links:
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Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam
Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com
Timestamps:
00:53 - It takes time.
01:35 - You Gotta build a brand.
02:59 - Market Everywhere.
05:56 - You have to be the face of your brand and not just a logo.
17:21 - Be aggressive in marketing but patient in results.
18:47 - The Brand should carry value.
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