Episode 38 - Interview with Leadership Expert Tarran Deane In this podcast episode, Tarran and I discuss why speaking is important for building your expert practice, the benefit of joining something like Professional Speakers Association (PSA) and how to leverage speaking to grow your business. Tarran Deane is an internationally recognised expert, author and executive coach in the areas of Leadership, Change and Communication. See omnystudio.com/listener for privacy information....
Jun 07, 2019•1 hr 5 min
Episode 37 - Interview with Systems Thinking Expert Dr. Richard Hodge In this podcast episode, Dr. Richard and I talk about building your personal brand, and why trust, control and systems thinking is so valuable for building businesses and personal brands. Dr. Richard Hodge researches, teaches and applies systems thinking to some of the hardest problems that people face today. Many of us care about the world we live and work in yet we feel so inadequate in creating a lasting impact so Richard t...
Apr 05, 2019•50 min
Episode 36 - Interview with Marketing Expert & NY Times Bestselling Author Seth Godin Bucket list ticked! How would I describe the experience with him? He was totally gracious, his brain moves so fast, his recall of stories and case studies is incredible, and he is as super generous as I had hoped. In this podcast interview with Seth, he shares What he defines as “This is Marketing” in his new book and not “that.” The power of early adopters in your marketing and communication strategy The b...
Mar 22, 2019•48 min
Episode 35 - Interview with Goal Achievement Expert Keith Abraham In this podcast episode, I have a wonderful chat with Keith about how he started his practice, what it takes to be an influencer and the challenges one faces in being an influencer. Keith also touched on how his GoalDriver™ formula works. Keith Abraham is the global authority on goal achievement and the creator of the GoalDriver Formula. A formula designed to accurately determine what energises and engages each individual, driving...
Jan 16, 2019•1 hr 5 min
Episode 34 - Interview with Productivity Expert Donna McGeorge Donna and I talk about her journey in building her personal brand, what makes her unique in a big category she's playing in, and how important it is to be clear on your content for people to easily refer or buy you. Donna McGeorge is a speaker, author and mentor who helps people make their work work. She is the author of five books, the most recent is ‘The 25-Minute Meeting: Half the Time, Double the Impact,’ published by John Wiley....
Nov 09, 2018•42 min•Ep. 34
Episode 33 - Interview with Serial Entrepreneur Chris Ducker Listen in as Chris and I talk things personal branding, the journey he has been through as an entrepreneur, how personal branding has opened more doors for him. Chris Ducker is a serial entrepreneur, keynote speaker, author, podcaster, blogger, who helps personal brands and business owners build successful profitable businesses. He actually coined the term "youpreneur" and is founder of Youpreneur.com. Some motivating quotes from Chris...
Jun 14, 2017•50 min•Ep. 33
Episode 32 - Interview with Performance Expert Deborah Gardner In this episode, Deborah and I talk about her journey, the work that she does and what led her to where she is today. As a swimming champion turned author & competitive performance expert, Deborah Gardner helps organisations and their professionals advance to new levels of success with a unique competitive mentality - streamline your goals for maximum winning results. As 1 of only 5 Certified Meeting Professionals and one of Succ...
Jun 13, 2017•44 min•Ep. 32
Episode 31 - Interview with Leadership Expert Rowdy McLean This Podcast is about helping inspire people to use their name as part of their business and business growth strategy because people buy from people at the end of the day. Rowdy and I discuss how it is possible to play a big game even if you use yourname.com and the flexibility it gives you in doing that. Get some tips from Rowdy as he shares his experiences and the things he wished he had done at the start of his business. See omnystudi...
Jun 12, 2017•33 min•Ep. 31
Episode 30 - Interview with Trust Expert Deb Lange In this episode, Deb and I talk things personal branding and how building trust is fundamental in an organisation. Deb talks about how being in the brand you business gets you that work-life balance. Deb Lange is a keynote speaker who helps senior executives, experts, entrepreneurs make sense of complexity, foster relationships and culture in organisations where people's creativity flourishes. Deborah re-introduces people into ways to playfully ...
Jun 12, 2017•33 min•Ep. 30
Episode 29 - Visibility vs Spam In this episode, I look at visibility and everything around being seen and not allowing your pipeline to dry up. A recent conversation about content and marketing got me thinking about being visible and spam, as the constant flow of content is hard to manage and as more marketing material can cause people to turn off. I look at what to do and what to put out there. “ You have to earn the right to sell ” – Michael Port Be clear on your message and what you are doin...
Jun 09, 2017•20 min•Ep. 29
Episode 28 - Digital Transformation with Dr. Emily Verstege In this episode, Dr. Emily and I look at personally branded businesses – making the transition to that from another business or previous company. Dr. Emily Verstege is an expert on user experience and data analytics, author of how to build a digital revolution – It’s personal. Helping businesses to be more humanised and on the forefront of digital data and making sure productivity is still there as technology happens fast and transforma...
Jun 09, 2017•28 min•Ep. 28
This episode is about LinkedIn in particular whether you need a business page or company page and how to manage it if you are creating one. Your personal LinkedIn profile is an extension of your personal network and brand. It’s a way for you to connect on a personal level online. A business page is slightly different. While personal profiles have connections, company pages have followers. Some benefits of having a company page include: Elevates the quality of talent applying for a role. Potentia...
Jun 09, 2017•18 min•Ep. 27
Episode 26 - The Role of LinkedIn for Different Levels in your Organisation In this episode, I talk about LinkedIn profiles and how everybody has a slightly different role to play in their organisation. 4 Levels of an Organisation's LinkedIn Strategy: 1. CEO 2. Executive 3. Managers 4. Business Development To be found on LinkedIn and stand out from the crowd, it is important that your organisation’s staff profiles have a clear purpose. A person makes a decision about someone within the first thr...
Jun 08, 2017•21 min•Ep. 26
Episode 25 - What Makes You Unique In this episode, I discuss what makes you unique, what draws people to you and why your personality matters to help you stand out and help you grow your business, particularly if you have a personally branded business. In a digitised world, the opportunity is there for you to stand out from the crowd. First and foremost, you need to maintain your ability to connect on a human level. As Victor Hugo, French writer from the Romantic movement, said: “To divinise is...
Jun 08, 2017•20 min•Ep. 25
Episode 24 - Sticky Content with Kath Walters In this episode I speak with a fantastic guest who has been a business journalist, she's reached an audience of over 20 million people with an estimated 1.4 million words in her time, so she knows what it takes to produce high quality, sticky content. Kath Walters has written for some of Australia's leading business publications including the BRW, The Financial Review, Smart Company, Boss, Crikey and Business Spectator. She's been responsible for pro...
Jun 08, 2017•29 min•Ep. 24
Episode 23 - Interview with Creativity & Leadership Expert Mykel Dixon In this episode, I have a discussion with creative genius Mykel Dixon about the work he does and his own personal branding in his industry. Listen as he relates his story on standing out. Mykel Dixon is a keynote speaker and mentor who works in the field of artisan thinking and cultural architecture. He is an expert in unlocking business artistry. He helps senior executives, experts, entrepreneurs unleash their creativity...
Jun 08, 2017•30 min•Ep. 23
Episode 22 - Creating a LinkedIn Group This episode is about LinkedIn Groups and how they can build your personal brand; but also are they really worth the time, energy and effort as they can take a bit of work? When you look at LinkedIn overall, assuming that you have an account, if you don't then maybe it's something you would like to think about as part of your personal brand as part of yourname.com, one of the ways that you can really build your positioning and your LinkedIn profile is showi...
Jun 07, 2017•18 min•Ep. 22
Episode 21 - LinkedIn and Personal Branding for CEO's This episode is all about LinkedIn and Personal Branding for CEOs. You might be the CEO or the rainmaker perhaps or a CEO who does have a strong personal brand that is part of the identity of the business. Today what I really want to do is to perhaps dispel a couple of myths about LinkedIn for CEOs. The positioning that comes with being a CEO is a really powerful tool to be able to leverage that for business growth. I think CEOs are really mi...
Jun 07, 2017•19 min
Episode 20 - Thought Leadership on LinkedIn This episode is all about Thought Leadership. You might start to be noticing that there are more people contributing on LinkedIn. Maybe you might subscribe to Pulse on LinkedIn. Pulse is a curation tool or the tool that captures the topics that you might be interested in. So LinkedIn is not just about your profile being up there but it's a way for you to position yourself as the expert in your field. Something that is quite unique about it is that it i...
Jun 07, 2017•22 min•Ep. 20
Episode 19 - Interview with Organisational Agility Expert Patrick Hollingworth In this episode, I have a great conversation with Patrick about his passion and the parallel between climbing mountains and the consulting work he's doing. Patrick Hollingworth is a mountaineer, inspirational speaker, facilitator, author, CSP, TedX presenter who helps large organisations contend with uncertainty and adapt with changing circumstances. What he has to say about using yourname.com in your business: Best t...
Jun 06, 2017•36 min•Ep. 19
Episode 18 - Storytelling This Podcast is about storytelling and how it fits into your personally branded business and how it can help you stand out. One of my favourite things to do is travel and my favourite place in the world to go to is the US, I just love going there. I just find that it has so much vibrance, energy and I find generally Americans are very optimistic and are big-picture thinkers. They live in a world of possibility. How does this relate to storytelling? How does this relate ...
Jun 06, 2017•21 min•Ep. 18
Episode 17 - Likeability - Not Being a Show Pony Likeability is about not being the show pony and about telling people how amazing you are. One of my favourite topics I wanted to talk about today is the subject of likeability! I think it's a really interesting one because it's intangible sometimes. What makes someone likeable? 7 Ways to Improve your Likeability: Read people Ask questions Know what the person might be thinking Give compliments Appropriate touch Friendliness Eye contact See omnyst...
Jun 05, 2017•25 min•Ep. 15
Episode 16 - Present with Impact I believe that people buy from people and they buy from people who they know, like and trust. I'm obsessed with people being able to connect so that they have enough impact on their communications; so that we can all go out there and help the people we want to help. I find that a lot of people think Personal Branding is this narcissistic look at me type of approach to building a business. But I don't think it's about that at all. I think it's about being able to ...
Jun 05, 2017•30 min•Ep. 19
Episode 15 - Become a LinkedIn Rockstar What type of user are you when it comes to your LinkedIn profile? Persister Avoider Attempter Rockstar 3 steps to building a Rockstar Profile: SEO Personal Branding and Positioning Connection Points I look at in this episode are the types of user you are when it comes to your LinkedIn profile: Persister. You’re getting results but it’s taking a lot of time. You’re posting content but unsure if it’s the right content. You feel as though there must be a bett...
Jun 05, 2017•28 min•Ep. 15
Episode 14 - Sex, Dating & Relationship Expert Dr. Nikki Goldstein I interview an expert who is real, she's poised, self-assured and she is Australia's modern day expert on all things relating to sex, dating, relationships and everything in between. She has that incredible ability to normalise the subjects of sex and relationships and her fresh and balance counter views make them instantly relatable and approachable. My guest is Dr Nikki Goldstein and she speaks on the type of business she h...
Jun 02, 2017•23 min•Ep. 14
Episode 13 - Metrics that Matter In this episode, I look into the LinkedIn metrics and what they mean for you and your LinkedIn profile. 5 keystone Points I look at in the episode for your profile: SEO The first 4 seconds Original thought leadership and curation Action people take What you say to people My book Connect: Leverage your LinkedIn Profile for Business Growth and Lead Generation covers the topics discussed in more depth and provides guidance so you can take control of your profile and...
Jun 01, 2017•16 min•Ep. 13
Episode 12 - Social Selling Index on LinkedIn What is the Social Selling Index? Recently we have been fielding a lot of questions about this, as LinkedIn has introduced this and it can be found through your LinkedIn profile. 3 key aspects discussed in this episode for and about the SSI: Positioning – What you want to be known for Measure – What is it? Is it general? Conversation – regarding the diagnostics of it The Goal of life is to match your heartbeat with the beat of the Universe… – Joseph ...
Jun 01, 2017•23 min•Ep. 12
Episode 11 - Don't Quit Your Day Job Yet In this episode, I talk about whether or not it is time to start your business and quit your day job. In particular, I look at Purpose and if you know your purpose. You, Are What Sells – Jane Anderson Lessons from this episode: Listen Have a purpose The fear of failure is what stops us See omnystudio.com/listener for privacy information....
Jun 01, 2017•25 min•Ep. 11
Episode 10 - The People Whisperer Anneli Blundell Anneli Blundell and I talk about the importance of making the decision to start a business and to have it branded in your own name – self-branding. As a professional People Whisperer, Anneli has been working with leaders and teams to improve their communication and interpersonal intelligence for almost a decade. She brings to her clients a recognised expertise in the field of below conscious communication and motivation. She is obsessed with deco...
Jun 01, 2017•37 min•Ep. 10
Episode 9 - Gihan Perera: Thought leader, Futurist and the Internet Changing the World I have a great conversation here with Gihan Perera about leveraging your thought leadership and how the internet has changed the world. Gihan is considered by Forbes as in the top 5 influences in the world in his field. He is a futurist and leader in helping companies use the internet which he has been using since 1987!! He was also one of the first people in Australia to have a web design business. “.. create...
Jun 01, 2017•28 min•Ep. 9
