We’re diving deep into something every eCommerce brand dreams of: scaling their ads profitably. Whether you’re running Facebook, Instagram, Google, or even TikTok ads, scaling is a tricky game. Go too fast, and you burn through cash with poor results. Go too slow, and you miss out on massive growth opportunities. But don’t worry... in this episode, I’ve got a clear, step-by-step approach that will guide you through scaling your ads without sacrificing your profitability. And we’ll also cover a c...
Feb 03, 2025•15 min•Season 3Ep. 3
Today, we’re diving into a game-changer for digital advertisers: Meta’s Advantage+ campaigns. If you’re an intermediate to advanced marketer ready to take your paid ad strategy to the next level, you’re in for a bite-sized treat. In this episode, we cover: what Advantage+ campaigns are, how they work, and most importantly? How to use them to scale your business profitably. We’ll cover everything from the basics to best practices, plus the pros and cons you need to know before jumping in. Spoiler...
Jan 27, 2025•13 min•Season 3Ep. 2
After a bit of a hiatus, it feels SO good to say "Welcome to Season 3 of the Jampacked Podcast!" I’m your host, Jarrah Brailey, and this season, we’re diving deep into the heart of what truly drives results (and one of my favourtie topics to yap about): paid ads. This podcast season is for intermediate to advanced marketers who are looking to learn more about what it takes to scale a brand to new heights in 2025. From Meta and TikTok to Google Ads, we’ll explore the strategies, data, creative te...
Jan 27, 2025•37 sec•Season 3Ep. 1
The highly requested Q&A episode is here! As of next month, I’ve been in business for six years (wow) and whilst I feel like I’m just getting started… I’ve definitely learnt a lot along the way too. In today’s episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, to challenges faced, to what I do if I was starting all over again as a business both product and service-based. We cover a lot of juicy topics to...
Apr 22, 2024•34 min•Season 2Ep. 8
With things being “easier” on the technical side of things with the help of AI… our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success. Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride… and a lot of the advice we might’ve given 6 years ago, is no longer 100% true [things change FAST!]. However, one thing we have always spoken about and pushed our clients to think outside t...
Apr 15, 2024•23 min•Season 1Ep. 7
Welcome to the very first episode of Season 2 of the Jampacked Podcast! Today, we're unpacking one of my favourite platforms - TikTok. We’ve all heard of it, most of us use it, some of us are posting on there, but from what I’m hearing - not many of us are actually seeing much success on there. I’ve scaled multiple TikTok accounts to 5, 10, 20 and 50 thousand + followers and have created multiple viral videos since using the platform as well as made some new friends, and seen opportunities come ...
Apr 08, 2024•25 min•Season 1Ep. 6
Rebranding my company this year has been the best thing I’ve ever done for this business, … and not just for the obvious reasons like having a new look and feel that I’m in love with & really proud to share. Rebranding has transformed us from the inside-out; it’s sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given u...
Jul 17, 2023•36 min•Season 1Ep. 5
Whether you run ads now, might run them in the future, outsource them or manage them in house… it’s so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term. In this episode, Zoya [Jampacked’s very own Digital Marketing Specialist] joins Jarrah as they discuss the topics they get asked about the most when it comes to paid ads, including: The benefits of paid advertisi...
Jul 04, 2023•36 min•Season 1Ep. 4
We’ve all seen the power of Instagram and what it can do for businesses of any shape and size... it’s something we’re borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform. This episode covers: ● Gabi’s proudest moments at Jampacked ● The core benefits of Instagram ● Is it still possible to grow organically on Instagram and if so, how? ● How to create reels that will actually generate engagement for you ● Are ‘stati...
Jun 19, 2023•29 min•Season 1Ep. 3
Since I started in this social media and digital marketing industry five years ago, the whole concept of humanising your digital marketing has almost become a buzz phrase that everyone talks about. But what is it exactly? That’s what I’m answering for you in today’s episode! With all the advice out there it can be very confusing what to take in and what tactics to follow that will actually help you better connect your brand with your customers & drive them into action. But I’m going to help ...
Jun 12, 2023•25 min•Season 1Ep. 2
Welcome to Season 1 of the JAMPACKED podcast. If you’re anything like me, you have been thrusted into your business (thanks entrepreneurial tendencies!) and have figured out - pretty quickly - what a rollercoaster it really is. There are some days you are crying on your best friend's shoulder because you’ve just “had one of those days” and other times you’re crying out of pure nostalgia and joy when everything seems to be aligning like the Universe intended. In this episode, we get really deep i...
Jun 12, 2023•47 min•Season 1Ep. 1
Digital marketing is my jam, and I'm going to teach you how to make it your bread & butter. Are you a business owner or fellow marketer who is wanting to bring clarity, consistency and innovation to the way you show up online and market your business? You’re in the right place! The JAMPACKED Podcast is here to give you digital marketing strategies and tips on how to humanise your brand online and communicate your stories, values and vision that make your brand different. It is my belief that...
May 23, 2023•2 min
