In this episode, James Dooley sits down with Charles Floate to discuss link building strategies that actually work in 2026. They break down how link building has evolved beyond simply chasing dofollow links on high-DR websites and why consensus-based link building, third-party corroboration, and entity reinforcement are now more important than ever. Charles explains how Google uses topical clusters, trust signals, and off-page expertise to assess authority, and why branded mentions, relevant gue...
Mar 12, 2026•24 min•Ep. 369
In this episode of the James Dooley Podcast, James Dooley sits down with SEO expert Charles Floate to discuss the current state of Parasite SEO in 2026. They break down how parasite SEO has evolved over the past few years, Google’s site reputation abuse policy, and why high-authority news domains, forums, and third-party platforms are still ranking for competitive keywords. Charles Floate explains how SEOs can leverage trusted domains to rank quickly for difficult queries, how the parasite SEO l...
Mar 12, 2026•9 min•Ep. 368
In this episode of the James Dooley Podcast, James Dooley is joined by SEO expert Charles Floate to discuss Selection Rate Optimisation (SRO) and how it impacts visibility in AI search. They break down how large language models like ChatGPT select sources when generating answers, why only a small number of sources are chosen, and how SEOs can optimise their content to be included in those selections. James Dooley and Charles Floate also explore content chunking, semantic structure, question-base...
Mar 12, 2026•8 min•Ep. 367
James Dooley and Kasra Dash discuss the best digital marketing strategies for businesses in Oldham looking to grow in 2026. They cover the importance of setting KPIs before spending on marketing, then break down channels such as brand SEO, AI visibility, lead generation services, Google Business Profiles, organic SEO, organic social media, paid social ads, PPC, AI ads, forum mentions, and tradesman platforms. The conversation focuses on choosing the right channels based on return on investment, ...
Mar 12, 2026•15 min•Ep. 366
In this episode, James Dooley and Kasra Dash discuss the best digital marketing strategies for businesses in Sheffield looking to grow in 2026. They break down how business owners should approach marketing with a clear KPI framework before investing in any channel, ensuring they track spend, leads generated, contact rates, and how many leads actually convert into paying customers. The conversation explores key strategies including brand SEO, AI visibility in platforms like ChatGPT, Gemini, Claud...
Mar 12, 2026•14 min•Ep. 365
In this episode of the James Dooley Podcast, James Dooley and Kasra Dash discuss the best digital marketing strategies for Bolton-based businesses looking to generate more inquiries and grow in 2026. They explain why business owners should first put proper KPIs in place before spending money on marketing, including tracking spend, lead quality, contact rates, and paying customers. The conversation covers brand SEO, AI visibility in ChatGPT, Gemini, Claude, Grok, and Perplexity, performance-based...
Mar 12, 2026•15 min•Ep. 364
In this episode of the James Dooley Podcast, James Dooley and Kasra Dash break down the best digital marketing strategies for Southampton-based businesses looking to grow in 2026. They discuss how business owners can make marketing more predictable by tracking KPIs, lead quality, contact rates, and return on investment before spending money on any channel. The conversation covers branding, AI visibility, lead generation services, Google Business Profiles, organic SEO, organic social media, paid ...
Mar 12, 2026•15 min•Ep. 363
In this video, James Dooley and Kasra Dash explain the digital marketing channels Swansea businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system with clear KPIs to track spend, leads, contact rates and conversions. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, Goo...
Mar 11, 2026•14 min•Ep. 362
In this video, James Dooley and Kasra Dash explain the digital marketing channels York businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system with clear KPIs to track spend, leads, contact rates and conversions. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, Google...
Mar 11, 2026•14 min•Ep. 361
If you run a business in Reading and want to grow in 2026, which digital marketing strategies should you focus on to generate more enquiries and customers? In this video, James Dooley and Kasra Dash explain the digital marketing channels Reading businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system wi...
Mar 11, 2026•14 min•Ep. 360
If you run a business in Oxford and want to grow in 2026, which digital marketing strategies should you focus on to generate more enquiries and customers? In this video, James Dooley and Kasra Dash explain the digital marketing channels Oxford businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system with...
Mar 11, 2026•14 min•Ep. 359
In this video, James Dooley and Kasra Dash explain the digital marketing channels Stockport businesses should be using to increase exposure and improve return on investment. Many companies spend money on SEO, PPC or social media without tracking results properly. James and Kasra explain why every business needs a predictable marketing system with clear KPIs to track spend, leads, contact rates and conversions. The discussion covers brand SEO, AI visibility in platforms like ChatGPT and Gemini, G...
Mar 11, 2026•14 min•Ep. 358
James Dooley and Kasra Dash discuss the importance of starting with brand SEO and online reputation, making sure your business looks trustworthy when people search your name. They also explore the rise of AI visibility, including how platforms like ChatGPT, Gemini, Claude, and Perplexity mention and recommend businesses. The conversation also covers practical strategies such as Google Business Profile optimisation, organic SEO, PPC advertising, social media marketing, and lead generation platfor...
Mar 05, 2026•14 min•Ep. 357
James Dooley and Kasra Dash explain why the first step is building a strong brand presence (Brand SEO) so you look trustworthy when people search your company. They also cover the rise of AI visibility—what ChatGPT, Gemini, Claude, Perplexity, and other LLMs say about your business—and why reputation, consistency, and third-party signals matter more than ever. You’ll also learn why setting up KPIs is essential before spending money on PPC, social ads, SEO, or lead-gen platforms. Kasra shares a p...
Mar 05, 2026•14 min•Ep. 356
If you’re a business based in Norwich and looking to grow in 2026, this discussion between James Dooley and Kasra Dash breaks down the digital marketing strategies that can generate consistent leads and long-term growth. They start by explaining why businesses should first track KPIs such as marketing spend, lead volume, contact rates, and conversions before investing in any channel. From there, they explore a range of proven strategies including brand SEO, AI visibility across platforms like Ch...
Mar 05, 2026•15 min•Ep. 355
If you’re a Nottingham-based business looking to grow in 2026, this video breaks down the digital marketing strategies that actually drive enquiries and ROI. James Dooley and Kasra Dash walk through the foundations first (branding/brand SEO and reputation), then cover AI visibility (ChatGPT, Gemini, Claude, Perplexity), plus proven lead channels like Google Business Profile optimisation, organic SEO, organic & paid social, PPC, forums like Reddit/Quora, and tradesman platforms such as Checka...
Mar 05, 2026•14 min•Ep. 354
In this discussion, James Dooley and Kasra Dash break down the most effective digital marketing strategies for businesses in Newcastle and the North East of England looking to grow in 2026. They start by explaining the importance of tracking marketing KPIs such as spend, leads, contact rates, and conversions so businesses know exactly which channels produce a return on investment. The conversation covers key strategies including Brand SEO, AI visibility (LLM optimisation), Google Business Profil...
Mar 05, 2026•14 min•Ep. 353
In this discussion, James Dooley and Kasra Dash break down the most effective digital marketing strategies for UK businesses in 2026, particularly those operating in Milton Keynes. They explain why tracking marketing KPIs is critical before investing in channels such as SEO, PPC, or social media. The conversation covers key strategies, including Brand SEO, AI visibility (LLM optimisation), Google Business Profile optimisation, organic SEO, social media marketing, paid advertising, and third-part...
Mar 05, 2026•14 min•Ep. 352
In this episode, James Dooley interviews Chris Munch (Amplifier) about how brands can get cited in Google AI Overviews and LLM-driven answers (ChatGPT, Gemini, Claude, etc.). Chris explains why GEO/AI visibility overlaps with SEO, but requires stronger brand/entity signals, third-party mentions, and structured information that machines can trust. They break down why AI brings back demand for highly specific answers, how to build consensus across platforms using multi-format content (articles, vi...
Mar 05, 2026•55 min•Ep. 351
In this conversation, James Dooley interviews cybersecurity-minded SEO expert Brian Kato on how to defend against “black art” (negative) SEO tactics. Brian explains that many “attacks” are self-inflicted through poor link building, weak foundations, and technical mistakes like incorrect canonicals. He then outlines true negative SEO vectors including entity poisoning (brand disambiguation and knowledge panel manipulation), review bombing, and more coordinated reputation attacks that can reduce t...
Mar 05, 2026•11 min•Ep. 350
In this episode, James Dooley sits down with AI SEO expert Brian Kato to explore how businesses can optimize for Google Gemini AI Overviews in 2026. Brian explains why traditional SEO fundamentals still matter but must now be enhanced with brand signals, third-party validation, press releases, and social proof to appear in AI-generated results. They discuss why ranking #1 in Google doesn’t always guarantee inclusion in AI Overviews, the growing importance of brand reputation and corroboration, a...
Mar 05, 2026•13 min•Ep. 349
James Dooley and Kasra Dash break down the best digital marketing strategies for Liverpool businesses looking to grow in 2026. They cover why KPIs and speed-to-lead matter before spending money, then run through the core channels to prioritise: brand SEO and reputation, AI visibility across LLMs, commission-based lead generation, Google Business Profile local SEO, organic SEO, organic + paid social, PPC done properly, forum reputation (Reddit/Quora), and tradesman/lead platforms. The key theme: ...
Mar 05, 2026•14 min•Ep. 348
In this conversation, James Dooley and Kasra Dash break down the most effective digital marketing strategies for London-based businesses in 2026 — with one rule above everything else: track ROI properly. Kasra explains how to build a KPI framework that measures spend, lead volume, contact rate, and actual revenue per channel so business owners can confidently switch off underperforming campaigns and double down on what’s working. James shares why brand SEO and reputation (your brand SERP) should...
Mar 05, 2026•15 min•Ep. 347
James Dooley and Kasra Dash break down the best digital marketing strategies for Manchester businesses looking to grow in 2026. They explain that KPI tracking must come first because without measuring spend, lead volume, contact rate and conversion rate, business owners cannot identify which channel drives the highest quality enquiries. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversion rates across paid a...
Feb 26, 2026•14 min•Ep. 346
James Dooley and Kasra Dash break down digital marketing strategies for Leicester businesses aiming to grow in 2026. They explain that KPI tracking must come first because without measuring spend, lead volume, lead quality and return on ad spend, marketing budgets get wasted. They discuss brand SEO and reputation management because a strong search engine results page improves trust and increases conversion rates across paid and organic channels. They explore AI SEO, also known as GEO or LLM opti...
Feb 26, 2026•14 min•Ep. 345
James Dooley and Kasra Dash break down the most effective digital marketing strategies for Kent businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads generated, contact rate and return on ad spend prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversion rates across paid and organic channels. They explore AI visibility across Chat...
Feb 26, 2026•14 min•Ep. 344
James Dooley and Kasra Dash break down the most effective digital marketing strategies for Leeds businesses in West Yorkshire looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads generated and contact rate prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversion rates across paid and organic channels. They explore AI visibility across ChatG...
Feb 26, 2026•14 min•Ep. 343
James Dooley and Kasra Dash break down the most effective digital marketing strategies for Essex businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The discussion covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversions across paid and organic channels. They explore AI visibility across ChatGPT, Claud...
Feb 26, 2026•14 min•Ep. 342
James Dooley and Kasra Dash break down the most effective digital marketing strategies for Glasgow businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The conversation covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversions across paid and organic channels. They explore AI visibility across ChatGPT, C...
Feb 26, 2026•14 min•Ep. 341
James Dooley and Kasra Dash break down the most effective digital marketing strategies for Edinburgh businesses looking to grow in 2026. They explain why KPI tracking must come first because measuring spend, leads, conversion rates and return on ad spend prevents wasted budget. The conversation covers brand SEO and reputation management because a strong search engine results page improves trust and increases conversions across paid and organic channels. They explore AI visibility across ChatGPT,...
Feb 26, 2026•14 min•Ep. 340
