Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing?

Marilyn Anthony and Neha Mittal, professors at the Fox School of Business at Temple University discuss their case Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing? 

Marilyn and Neha share their approach to writing Tender Greens, an operations case that deals not only with supply chain issues, but sustainability, strategy, ethics, and managing stakeholder interests. In our conversation, we discuss the importance of storytelling, how to build trust with case subject organizations, and writing cases with online delivery in mind. We conclude our discussion with Marilyn and Neha’s experience as an Ivey Publishing co-brand partner and how Fox’s case writing initiatives support Temple’s overall strategy.

Review the case here