Lego Group: An Outsourcing Journey

Professor Torben Pedersen, a prominent scholar in international management at Bocconi University, joins host Matt Quin to explore what went into his best-selling case study, Lego Group: An Outsourcing Journey. In order to survive the large st internal financial crisis in its roughly 70 years of existence, management had, among many initiatives, decided to offshore and outsource a major chunk of its production to Flextronics. Only three years into a ten-year contract, the two companies decided to part ways. Quin and Pedersen discuss how LEGO was able to not only weather this crisis but come out stronger.   Consider reviewing Professor Pedersen's latest case:   TELENOR GROUP: DEVELOPING A NEW BUSINESS MODEL Frank Elter, Marcus M. Larsen, Torben Pedersen 10/04/2019   View all cases authored by Torben Pedersen