ITSMA

ITSMA•www.itsma.com

The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level. Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience. Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com. Music: Nowhere Land by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4148-nowhere-land License: https://filmmusic.io/standard-license

Last refreshed: July 3rd, 2025 at 4:00 PM ⓘ

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Episodes

C-Suite Marketing Episode 25: CMOs share their most successful Executive Engagement moments of 2021

This episode is an excerpt from a CMO Panel that Dave Munn, President of ITSMA, facilitated at the ITSMA Marketing Vision Conference in October 2021. His guests are Carol Carpenter, CMO at VMware, Sarah Kennedy, VP of Global Growth & Demand at Google Cloud, and Antonia Wade, Global CMO, PwC. All three marketing leaders shared their insights on how marketing leaders are continually adapting in an unpredictable marketplace as well as how they’re planning for future growth. Their conversation r...

Dec 20, 2021•13 min

C-Suite Marketing Episode 24: Janis Fratamico has questions about Executive Engagement

Janis Fratamico, a pioneer in relationship marketing who has spent more than 25 years building successful engagement programs with senior positions at a range of large, global organizations, talked with Rob at the 2021 ITSMA Marketing Vision conference. Janis posed a number of thought-provoking questions about executive engagement versus decision maker engagement, whether email still matters, and what makes an event successful. Janis challenges B2B marketers to think about the “zeitgeist” to cre...

Nov 19, 2021•33 min

C-Suite Marketing Episode 23: SAP’s Eric Martin on ABM and Executive Engagement

Eric Martin, Vice President, Account-Based Marketing, SAP North America, talks with Rob about ABM and Executive Engagement in a large, matrixed company like SAP. He and Rob discuss the challenges of working with the firm’s largest and most important clients, the complexities of a hybrid sales model when trying to reach the C-Suite, and the role that marketing can play in facilitating Executive to Executive (or E2E) conversations. The conversation further touches on the idea of the ABMer as the c...

Oct 05, 2021•29 min

C-Suite Marketing Episode 22: Momentum colleagues on the pace of change in the C-suite

Adam Bennington, Consulting Director of Momentum’s UK office, and Tamsen Galloway, Vice President of Consulting for the Americas, spoke with Rob about a range of issues facing CXOs, including the pace of change in the C-suite, the need for empathy and understanding, the rise of Environmental, Social, and Governance issues alongside corporate purpose, the growing importance of co-innovation, and how to think about long-term relationships and trust as B2B marketers build their executive engagement...

Aug 19, 2021•42 min

C-Suite Marketing Episode 21: Dr. Carmen Simon explains the brain on marketing

Dr. Carmen Simon, Chief Science Officer at Corporate Visions, is a cognitive neuroscientist, bestselling author, and leading expert on how to use brain science to help corporations create memorable messages. She spoke with Rob on a range of topics to help B2B Marketers connect with an executive audience whose attention is being drawn elsewhere. Pointing to her scientific research, she offers advice on how to influence complex buying decisions when you can’t meet the buyers face-to-face and how t...

Jul 26, 2021•46 min

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