The Parle G Nostalgia
Jul 08, 2018•14 min
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Episode description
Parle G is an iconic made in India story by all means.
A 90 year old biscuit brand,it boasts of being the world's largest selling biscuit! In this episode, Sneha Gore Mehendale & Dr. Nilesh Gokhale trace the trajectory of this much beloved biscuit, and examine its brand identity.
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