E339 Stacey Richman: Unlocking the Creator Mindset in Sports and Entertainment

Stacey Richman is an accomplished communications executive with extensive experience shaping brand narratives across sports, entertainment, and digital media. Most recently, she served as Senior Vice President and Head of Communications for DAZN and Whistle Sports. DAZN is a global sports streaming platform, while Whistle is a social publisher connecting athletes, brands, and original content across sports and culture. In this role, Richman led global communications strategy and played a key role in supporting the launch of the inaugural FIFA Club World Cuptournament.

Prior to joining DAZN, Richman was Director of Consumer Communications at Group Nine Media, where she led communications efforts supporting several of the company’s flagship digital brands, including The Dodo, PopSugar, Thrillist, and NowThis.

Earlier in her career, Richman held communications roles at truTV and served as a publicist for Animal Planet.

Richman began her career at CBS News before joining FerenComm, where she gained experience in media relations and agency communications. She later moved to Discovery Communications, where she led communications for the company’s consumer products and advertising sales divisions.

She is known for developing high-impact communications strategies that elevate brand visibility, support business growth, and connect audiences with culture-defining content.