E337 Doug Straton: AI's Underrated Impact on Consumer Behavior

Doug Straton, CMO, Bazaarvoice

Before joining Bazaarvoice, Doug served as the Chief Digital Officer at The Hershey Company, earning a Hot Topics/HP Top 100 Global CDO award, where he oversaw digital business development across marketing, sales, category management, product development, insights, and enterprise digital transformation. Before that, he held a series of global Marketing and Strategy leadership roles at Unilever, including VP of Digital, E-commerce, Omnichannel and Data, and Head of Global E-Commerce Strategy and Innovation.

Doug is currently an advisor to DCG (Digital Commerce Global) and has also recently served as an advisor to NectarFirst, Catena Clearing, and Alert Innovation. Doug has been a featured speaker at academic institutions such as Wharton, NYU, and Penn State, as well as at leading industry events including NRF, FMI, and Shoptalk. His thought leadership has been featured in Business Insider, USA Today, and MarketWatch. He has been frequently quoted in publications such as the Wall Street Journal, CNN, and Forbes. Doug lives in New York with his wife of 25 years, has a college-aged bodybuilding son, and a wildly enthusiastic French bulldog.