Beware the Wellness Industrial Complex!
Dec 31, 2025•18 min
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Episode description
From CBD leggings to Soulcycle, wellness is reshaping our relationships to our bodies and souls. But what even is "wellness?"
Well, for one, it's a global industry worth 6 trillion dollars. And it encompasses all kinds of things – including spirituality: from the spirituality of wellness practices like yoga and reiki, to treating wellness itself like a religion. As spirituality, self-care, and capitalism swirl together, what is missing from the story?
Brittany is joined by Alyssa Bereznak, GQ's Wellness Director, and Rina Raphael, author of the book The Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Care, to get into what people get out of a wellness-based spiritualism and consumerism.
This episode originally aired on March 17, 2025.
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Follow Brittany Luse on Instagram: @bmluse
For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
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Well, for one, it's a global industry worth 6 trillion dollars. And it encompasses all kinds of things – including spirituality: from the spirituality of wellness practices like yoga and reiki, to treating wellness itself like a religion. As spirituality, self-care, and capitalism swirl together, what is missing from the story?
Brittany is joined by Alyssa Bereznak, GQ's Wellness Director, and Rina Raphael, author of the book The Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Care, to get into what people get out of a wellness-based spiritualism and consumerism.
This episode originally aired on March 17, 2025.
Support Public Media. Join NPR Plus.
Follow Brittany Luse on Instagram: @bmluse
For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
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