Firstly, reports will soon be available for download. Benefits discussed in this episode. Secondly, the Search query volume data is now denormalized. This means duplicate queries issued within a day, will not be removed. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design exa...
Sep 22, 2022•2 min
Unlike other ad types, SBV campaigns continue to deliver when the ASIN is out-of-stock. This results in wasted CPC as shoppers who click can't purchase the OOS product. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-min...
Sep 22, 2022•2 min
SP campaigns are programmed to automatically stop serving impressions as soon as a product goes OOS. They may, however, continue if the messaging on your product page says "in stock in x days". In this case, you need to pause the SP campaigns to avoid wasted spend. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising...
Sep 22, 2022•3 min
Amazon is offering Express Payouts in Seller Central. If your bank qualifies you can get your payouts within 24 hours vs. the old 3 - 5 day window. Go to Seller Central -> Settings -> Account Info -> Deposit Methods to turn it on.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon desig...
Sep 22, 2022•3 min
While copying SP campaigns, you can now choose to copy to SD Ad type. Amazon will ask whether you want to optimize for Page views or Impressions and then will create a campaign with the same products but additional targets based on advertised products.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter...
Sep 22, 2022•3 min
These ads provide a great click-through rate and the conversion rate is over 2X higher than the other ad types. That means that someone who clicks on your Top of Search ads is going to be over twice as likely to purchase after the click compared to clicks from Product Page or Rest of Search ads. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News ...
Sep 22, 2022•59 sec
Buy with Prime, a new way to grow your DTC store?Grow your ecommerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience shoppers know and trust.Figures are shared from Amazon Accelerate summit here.Amazon Buy with Prime website."Buy With Prime Was Always Waiting for Sponsored Ads - Will It Work?" - a good post by Rick Watson."Should Shopify Go "Full Nuclear" with Amazon Buy With Prime By Using Its Full Flywheel Against Them" - anot...
Sep 22, 2022•2 min
Video metrics are now available in the Brand Benefits tab.Keywords: video creatives, listing conversion, video performance metrics, brand benefits, sessions to video.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of...
Sep 13, 2022•3 min
Why you must be experimenting with content for your Amazon ads.Keywords: video creative, sponsored brands video, A/B testing, SBV ad groups, creative editing, video to store.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute brea...
Sep 13, 2022•3 min
Amazon SERP has changed again.Keywords: sponsored brands video, video placements, search results page, video ads, sponsored placements.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Sep 13, 2022•59 sec
Facebook advertisers have done this for years. Why should you adopt the same strategy for Amazon.Keywords: headline suggestions, sponsored display, keywords, creative review, split testing.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days...
Sep 13, 2022•2 min
Start connecting with Amazon influencers from Seller Central.Keywords: creator connections, influencer, product review, amazon affiliate, amazon associates.We're still digging in for what that budget actually means. If you're listening to this and want an update on what we found, drop us a message at georges.blog5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our N...
Sep 13, 2022•2 min
Search Query Performance report might have errors. Still use it, but keep a close eye on the data.Keywords: search query performance dashboard, brand analytics, attributed purchase, brand metrics, search results page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our ...
Sep 13, 2022•2 min
Making coffee and wine is a craft, why not apply that same mindset to making peanut butter?Stu thought and did exactly that. Founding ManiLife, which is commonly referred to as one of the best PBs out there.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Nov 15, 2021•32 min
Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.In this episode we discuss:Utilising Facebook groups to create great contentWhy do some brands struggle with creativeHow can a brand improve their creative using Isaac's simple processesWhere do most brands get it a little wrong and how to fix itHow do Wild think about their unboxing experienceYou ...
Aug 31, 2021•20 min
A 20-minute dive into why storefronts are so important on Amazon right now, and the macro and micro strategies you can implement to optimize yours.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
Aug 24, 2021•22 min
Aaron has 10,000 hours of Amazon experience. In this episode we discuss:How to get more video content on your product detail pageA play by play of how to spend 10k on Amazon when launchingThe danger of suppressed listingsThe importance of consistent brandingHow to manage small budgets with amazon advertisingSending traffic from your website to Amazon and what benefit that can haveYou can connect with Aaron on LinkedIn here.Get help with Amazon advertising here.RESOURCESRead our News Feed.Book...
Aug 17, 2021•32 min
A 3 step strategy I’ve been telling brands to do on Amazon for years. I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity. In this episode you will learn: - a simple blueprint for any Amazon brand owner - what drives Amazon sales rank - using the data Amazon gives you - why Amazon advertising is a waste of time for some brands - why you should just copy...
Aug 10, 2021•14 min
What impact can A+ have on your Amazon listing?What is the purpose of A+ content on Amazon?Who is eligible for A+ content on Amazon?What does A+ look like in practice?Why A+ content on Amazon is an investment.This is my first solo mission on the podcast. I dive deep into A+ content. Having spent the best part of a year building Amazon Creatives, now the most comprehensive archive of inspiring Amazon content, I figured I could add some meat to the bones.At georges.blog we have also just begun ...
Aug 03, 2021•22 min
As a senior vendor manager at Amazon Brazil, Gordon is well-placed to advise grocery brands on how to navigate emerging markets, whilst also providing sound advice to more mature marketplaces from his time in the UK office.In this episode we discuss:How powerful subscribe & save is on AmazonWhat is the benefit of being an early adopter with new Amazon marketplaces like Brazil, Sweden, and the NetherlandsLeadership principles that he'll implement in all future businesses and whySmall brand...
Jul 27, 2021•50 min
Warwick lead Amazon renewed in Europe before moving on to managing the UK's largest distributor of renewed Microsoft and Intel devices on the marketplace.In this episode we discuss:What exactly is Amazon renewed and how can you utilise it to increase your footprint on Amazon.A clever way to remove competitors from appearing on your ASIN with product targeting ads.How to market yourself to price-sensitive consumers.How consumer views towards refurbished products are shifting.Creating a seconda...
Jul 20, 2021•28 min
Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus. In this episode we discuss:Why you must create content that leave people with a feeling of "they get me"Changing the perspective from "steal market share" to "let's grow this category"Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bangThinking about how you can communicate with your packagingWhy educating customers why you are premium is much better than running discounts...
Jul 13, 2021•36 min
Taylor breaks down specific steps to get 60-90 pieces of fresh influencer content each month, without breaking the bank.In this episode we discuss:Influencer seeding, what is it and why you need to approach influencer marketing with this techniqueHow to approach influencers and build a relationship from day oneHow you can repurpose influencer content for social media advertisingTools you can use to collect influencer content more easilyTips to obtain access to your influencers content without...
Jul 06, 2021•19 min
Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.In this episode we discuss:Apple's iOS15 updateHow to communicate with your customers via emailWhy % discounts on your website landing pages aren't workingYou can find Juliana on LinkedIn here.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design...
Jun 29, 2021•32 min
Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.In this episode we discuss:How can brands identify the right influencersThe importance building a foundation with your influencers and not being purely transactionalIdentifying the easiest route to reach influencers onlineFree tools for...
Jun 22, 2021•27 min
A detailed breakdown of the new tax changes for EU sellers. Alex from SimplyVAT put me in a state of trance as I desperately tried to take down notes on everything she had to say. With a number of big updates coming on July 1st 2021 it's important for you to understand how this impacts you as a seller in Europe.In this episode we discuss:Union OSS (one stop shop) and what it means for Amazon sellersWho is now responsible for charging VAT on Amazon EuropeHow is VAT charged on Amazon EU now and...
Jun 15, 2021•31 min
Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies.In this episode we discuss:What is it like to work for Amazon IndiaWhy his morale compass was often challenged with Amazon's KPI'sWhat Amazon's initial onboarding process looked like when launching advertisingKey leadership principlesAmazon advertising trends from the last 6-monthsHow one ad...
Jun 08, 2021•37 min
Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.In this episode we discuss:Why he is ignoring Amazon Australia and doubling down on his own websiteThe ongoing challenge of playing with small margins on AmazonThe benefits of building a brand moat and how that sets you up for sustainable successHow he gets 30% open rates on all his emailsCopywriting lessons and ...
May 31, 2021•35 min
Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.In this episode we discuss:2 clinical things you need in place to maximise your value when sellingWhy planning to sell should be your immediate thought, never "I must sell"Why it's important not to be responsible for everything in your businessCrying to Seller Support at 3amOptions available to you when sellingWhy many brand owners get a fraction of their actual value when working directly with aggrega...
May 25, 2021•31 min
I like Elliot because he sells stuff that offends people. He's also running a cracking Amazon agency in Clapham, which is a great place to drink.In this episode we discuss:Sleepless nights with AmazonIs the hype about Amazon aggregators all a little bit sillyFinding evergreen productsThe importance of lowering the barrier to entry for consumables brands on AmazonThe downside of treating Amazon as an afterthoughtYou can find him on LinkedIn here.RESOURCESRead our News Feed.Book an Amazon Adver...
May 18, 2021•41 min
