Influence vs Influencer in Social Media Marketing

In this episode, Venus and guest Jon Chang discuss the creation of Influencer culture, what makes someone influential and how companies can do their due diligence when it comes to finding the right influencer to partner with.  

Named to the Forbes Under 30 Marketing & Advertising list for work as a digital, growth, and product marketing expert, Jon is also a recognized global educator and keynote speaker, having spoken at 30+ events around the world.

He's currently Head of Growth, US at Klarna and Adjunct Faculty of Social Media and Web Analytics at New York University. An alumnus of IBM Watson, Kickstarter, Stack Overflow, General Assembly, and MakerBot Industries. 

Find out more at www.jonchang.co. 

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Check out his new podcast: My First Job!