Spa Experiences from Concept to Execution - Michael Lahm, COO, TLee spas
Aug 31, 2020•56 min•Season 1Ep. 11
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Episode description
Wellness has become a dominant lifestyle value that is profoundly changing consumer behavior, evolving categories and markets and mainstreaming concepts, modalities and products that were once considered fringe. Michael Lahm, COO of TLee spas, talks with Kelly Kovack about conceiving and implementing new spa and wellness experiences from concept through completion. After all the spa industry has been preaching beauty from the inside out for decades. We have seen a dramatic increase as consumers are drawn to self-care in response to hectic, over-connected lifestyles.
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