Going Global by Accident, Generating Fun by Design with Boxbollen’s Co-Founders, Jacob & Victor Eriksson #62
Jun 21, 2023•47 min•Ep. 62
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Episode description
A universally loved product for all generations is a remarkable starting point for a business to go global, and an exciting reality for the Eriksson brothers behind Boxbollen.
Jacob & Victor have developed a ‘PlayTech’ product earning celebrity endorsements from Khloe Kardashian, Steven Gerrard and Snoop Dogg, building out an infectious, TikTok-able appeal.
The product’s fun factor is matched by the dynamic shared by this Co-Founding duo, who join us for a delightful episode of It Runs In The Family.
This episode covers:
- The catalyst moment that launched Jacob & Victor’s brand
- An offence & defence approach between the two
- Going global with little-to-no tailored marketing
- Developing a product with universal appeal
- The impact of several incredible celebrity endorsements
- Layers of strength and trust built on working with family
Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/
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