Business Innovation Series Ep7: Pia Therese Returns!

Pia Therese returns! In September 2020 we spoke to Pia about her gym MFW Fitness which was closed due to Victorian lockdowns. 4 months later we caught up on how the fitness industry is travelling post lockdowns, as well as covering body image, gym culture, mental health and PTSD.

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Watch this episode on Youtube: https://youtu.be/RrMNVl39mI0

Follow MFW Fitness:

https://www.mfwfitness.com.au/

https://www.instagram.com/mfwfitness/

https://www.facebook.com/mfwfitness

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3:01 Pia goes undercover in competitor gyms

6:36 Why gyms are ‘essential businesses’

9:30 Our bodies require stimulation

11:30 Automatic exercise

13:27 Different motivations for working out

15:17 Negative body image

18:01 Pia growing up

22:30 Current beauty standards

24:59 Instagram body image

29:08 Take a break from Social Media

31:01 Pia and Matt love reality shows

32:43 MFW Fitness during lockdown

36:49 How many gyms failed?

42:03 Pia’s brand: MFW Fitness

45:16 Building a better gym culture

49:17 Why do people go to the gym?

50:11 Matt’s new love for running

51:48 Don’t talk about health!

57:53 Conditioned to accept government restrictions

1:04:10 Dan Andrews is mirroring patterns of an abuser

1:08:30 Individual freedom is no longer represented

1:12:28 The most dangerous type of leader

1:13:49 Pia’s goes to Cuba

1:18:58 Is obesity as a measure of wealth?

1:20:00 Convenience undermine health

1:23:19 Kayla Itsines and the Bikini Body Guide

1:25:18 The psychology behind actions

1:31:04 Self-censorship to protect your business