Ep. 113 - Requested Replay: Financing: Getting Patients to “Yes!”

"It doesn't matter if they get the work done over four months or four years. What matters is they're in control, and you have a plan."  ~ Dr. Victoria Peterson

In the previous episode, we learned that the most important metric in your practice is if your patients are saying "yes" to treatment, and at what level. How do we move patients from the "I'm scared," "You might hurt me," "I'm embarrassed," "I can't afford this" mindset to the mindset of "I trust you," "I believe what you're telling me about my mouth," "I'm confident you're my provider," and "I'm confident I can work this into my budget"?

One of the ways we can do this is through financing. Technology has finally caught up with this important part of the dental visit, as what used to be a tricky negotiation where forms are being filled out, and you're waiting to see who's approved by what vendor, can now be presented to the patient in a way they can understand and accept.

As you listen to this episode, we want you to think about:

• How has third-party financing affected your practice?
• What are the various ways you offer financing to your patients?
• How do you present these financing options?