#68 Create a Brand and Make It SUCCESSFUL With Marketing w/ Sebastian Kraft

In this episode of Intuitively Rich Ani talked to Sebastian about what is brand, the difference between brand and business, how to build a brand, marketing, what is marketing, different marketing tools, the connection between a brand and a customer, and more.  Sebastian has been working at the crossroad of Digital & Beauty for the past 20 years.  He is working with start-ups to build their brand, online as well as offline, and is helping bigger brands to embrace digital marketing and e-commerce. He was working for L‘ORÉAL Luxury Products to launch their ever first European retailer.com integration with Douglas, was consulting The Body Shop on launching e-Commerce in 7 Western European countries, and working for Molton Brown in a global function on digital transformation and digital business development. Most recently he was responsible for putting Dermalogica on an agile start-up e-com platform to support their need to pivot even faster to digital during the pandemic. Starting his own beauty venture in a digital-first approach came naturally to him. Sebastian is always empowering beauty executives, beauty salon owners, and fellow beauty brand founders in their quest to upskill their online marketing & e-commerce understanding through Clubhouse talks, group coaching, 1on1 coaching as well as online communication he is putting out on LinkedIn as well as Instagram. He is a true thought leader of the beauty industry.    FOLLOW Sebastian:   Free E-Book: https://www.sebastiankraft.com/ebook-10-mistakes-all-industries-do-in-digital   Website: https://www.sebastiankraft.com/ Instagram: https://www.instagram.com/iamsebastiankraft/ Facebook: https://www.facebook.com/SebastianKraftCoaching Linkedin: https://www.linkedin.com/in/sebastiankraft/ Twitter: https://twitter.com/Sebastian_Kraft Clubhouse: https://www.clubhouse.com/@sebastiankraft     Ani Rich is a Life Coach, an Embodiment Yoga Teacher, a Mother, a Podcast Host, and a Life Coach.   FOLLOW Ani:   Hear Ani's Story https://www.youtube.com/watch?v=1yWsX...  Instagram: https://www.instagram.com/  (personal) https://www.instagram.com/ani_rich_co... Website:   https://anirich.com/ LinkedIn:  https://www.linkedin.com/in/ani-rich-... YouTube:  https://www.youtube.com/channel/UCXAi... Facebook: https://www.facebook.com/anirichcoaching Amazon:    https://www.amazon.com/dp/B08VS7DG76      Much love   Ani Rich