S2E29: Yonatan Raz Fridman (Supersocial) - Why the Metaverse Should Matter to Brands

Yon is Founder and CEO of Supersocial, a metaverse company that develops, publishes and operates cutting-edge virtual worlds on Roblox and other emerging platforms. Its business platform – which includes a development studio and publishing services, enables world-class brands and IP owners, as well as its owned IP, to enter the metaverse through bold creativity and unmatched product quality. Yon is also the creator, publisher and host of Into The Metaverse, a leading podcast and newsletter where anyone can learn about the metaverse.

We cover in detail why brands are entering the metaverse, how Supersocial and Nars Color Quest are at the cutting edge of innovation in the space, and how marketers can add value to their communities through next generation experiences.