Interpreting Wine Podcast - podcast cover

Interpreting Wine Podcast

Lawrence Francis' Interpreting Wine podcastinterpretingwine.libsyn.com
The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2

We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know ...

May 01, 202556 min

Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the dir...

Apr 28, 202543 min

Ep 590: Amelia Jukes, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene, Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversa...

Apr 24, 202546 min

Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact De...

Apr 21, 202559 min

Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication...

Apr 17, 202555 min

Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media, (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Competition (00:01:30) Challenge - Career path change following athletics injuries, Rural upbringing (00:...

Apr 14, 20251 hr 7 min

Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur, (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - Fir...

Apr 10, 202546 min

Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Club overview, Tallinn wine culture (00:35:12) Challenge - Sommelier Competitions deep-dive Service - L...

Apr 07, 202549 min

Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grape growing in New York State (link to article below), Complexity of Sustainability Conversation (00:3...

Mar 20, 20251 hr 6 min

Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine, (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview, (00:30:30) Challenge - Different Challenges among Masters of Wine and Diploma Students (00:34:40) Service - Transition into Consultancy, Developing Diplomatherapy, Sources of In...

Mar 17, 20251 hr 7 min

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE (00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Winer...

Mar 15, 20251 hr 8 min

Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant. (00:00:08) The Mosaic of Wine intro (00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service (00:26:17) Culture - Oregon producers taking risks with grape choices, The American Dream spirit in Oregon (00:38:30) Expertise - Humour and Storytelling in Kelsey’s wine content, Raise a Glass Wine Pla...

Mar 13, 202558 min

Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture (00:17:25) Culture - Regen community, Longer term goals (00:23:43) Expertise - Gaining MW qualification, Consultancy, Wine and the Hierarchy of Needs (00:32:53) Challenge - The obstacle is ...

Mar 10, 202558 min

Ep 579: Dirceu Vianna Junior, Master of Wine, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development (00:35:57) Expertise - Consumer Study and Education (00:41:49) Challenge and Service - Marketplace Trends (00:50:23) Purpose - Three Takeaways (00:51:58) Contact Details and Outro If you know someone who woul...

Mar 08, 202553 min

Ep 578: Krister Bengtsson, Star Wine List Founder, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Krister Bengtsson, Star Wine List Founder. Star Wine List hosted their UK awards event on Monday 3 May. I’ll let you know how to discover of all this year’s winners at the end of the episode. (00:00:08) The Mosaic of Wine intro (00:01:08) Krister Bengtsson Origin Story - Journalism foundations, Founding Star Wine List, People in the business, (00:21:30) Culture - Scandinavian influence (00:36:30) Expertise - Awards and integrity (00:4...

Mar 06, 202556 min

Ep 577: Stefan Neumann MS, Mosaic of Wine Series 2

The Mosaic of Wine intro Origin Story - Hospitality School and Sommelier Exam, Epiphany Riesling, Family Support Culture - Master Sommelier Journey, Support Network, Austrian Culture and Wine Production Expertise - Consultancy, On-trade and Off-trade Experience, Client Trends Challenge - Challenges of Passing the Exam Service and Purpose - Barriers to entry into wine, Future changes in the wine industry, Memorable experiences Contact Details and Outro - Blind tasting course on https://stefanneum...

Mar 03, 202559 min

Ep 576: Olivier Bourdet-Pees, Plaimont Oenologist and MD , Plaimont Series, 1/2

*Access the Plaimont Cellar Soundbites at www.interpretingwine.com/cspl We kick things off today in the company of Olivier Bourdet-Pees, Plaimont Oenologist and MD (00:00:08) Plaimont Six Wine Stories intro (00:02:23) Plaimont Origin Story (00:12:22) Plaimont Territory and Cultural Terroir: Pioneers in Establishment of the Co-op, How growers become members, Challenges to keep young generation in the area, Loss of Biodiversity in vineyards contrasted with tradition of ampelography and vine conser...

Jan 20, 20251 hr 26 min

Ep 575: Abby Rose, Regenerative Agriculture Entrepreneur, Mosaic of Wine Series, 12/12

We close out the Mosaic of Wine series today in the company of Abby Rose, Regenerative Agriculture Entrepreneur (00:00:08) The Mosaic of Wine intro (00:01:40) Abby Rose Origin Story - Farming in Chile, Three Regenerative Agriculture Entrepreneurial Pillars, The Magic of Soil and Will Davenport (00:18:15) Culture - Soil Mentor and Sector Mentor, What does Regenerative mean? (00:26:00) Expertise - 10 Regenerative Indicators and examples, Nicole Masters and App Support (00:40:47) Service - Farmeram...

Dec 20, 202457 min

Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12

We continue the Mosaic of Wine series today in the company of Barbara Drew, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:43) Barbara Drew Origin Story - The first wine course that started her journey, Joining Berry Brothers & Rudd, Working with Rebecca Lamont and Anne McHale (00:12:40) Culture - Education in the wine industry, Keeping a fresh pers...

Dec 18, 202459 min

Ep 573: Milena Berman, Co-Founder of Hautes-Côtes, Mosaic of Wine Series, 10/12

We continue the Mosaic of Wine series today in the company of Milena Berman, Co-Founder of Hautes-Côtes Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:57) Milena Berman Origin Story - From California to Burgundy, Settling in Beaune (00:09:37) Culture - Kassel art fair and influence on local community, (00:16:10) Expertise - Organising travel experiences for museum don...

Dec 16, 20241 hr

Ep 572: Andreas Wickhoff MW, General Manager for Weingut Bründlmayer, Mosaic of Wine Series, 9/12

We continue the Mosaic of Wine series today in the company of Andreas Wickhoff MW, General Manager for Weingut Bründlmayer Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:40) Andreas Wickhoff MW Origin Story - Sommelier brother’s influence, Global experiences in Australia, North America and France, and his return to Austria with Weingut Bründlmayer (00:21:30) Culture -...

Dec 13, 20241 hr 1 min

Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12

We continue the Mosaic of Wine series today in the company of Bree Stock, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:54) Bree Stock Origin Story - Her formative experiences in the Willamette Valley, Winemaking and viticulture experiences in Spain, Portugal and Germany. Including a fascinating cultural deep-dive into Austria. (00:36:00) Culture - the...

Dec 11, 20241 hr 14 min

Ep 570: Julian Gore-Booth, IMW Executive Director, Mosaic of Wine Series, 7/12

We continue the Mosaic of Wine series today in the company of Julian Gore-Booth, IMW Executive Director Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:30) Julian Gore-Booth Origin Story - Entering the International Humanitarian World (00:07:05) Culture - Oddbins cultural influence, Culture of wine excellence among Masters of Wine (00:16:40) Expertise - Storytelling at...

Dec 09, 202453 min

Ep 569: Jenny Hemmer, Executive Director at GuildSomm, Mosaic of Wine Series, 6/12

We continue the Mosaic of Wine series today in the company of Jenny Hemmer, Executive Director at GuildSomm (00:00:08) The Mosaic of Wine intro (00:01:51) Jenny Hemmer Origin Story - From Marketing Studies to joining the Gallo Sales Training Programme (00:13:54) Culture - Self-directed learning deep dive, Mentors and Mentorship, (00:22:05) Expertise - Current Day-to-Day at GuildSomm, Importance of Face to Face time complementing Virtual Teams, Career and Leadership Development, Staying Curious (...

Dec 06, 20241 hr 1 min

Ep 568: Amber Gardner, Wine Consultant and Writer, Mosaic of Wine Series, 5/12

We continue the Mosaic of Wine series today in the company of Amber Gardner, Wine Consultant and Writer (00:00:08) The Mosaic of Wine intro (00:01:51) Amber Gardner Origin Story - From her time at Enotria to getting “into the thick of it!” (00:07:20) Culture - Harvest in South Australia, Impact of her time at Davies and Brook (00:20:18) Expertise - Stacking Skills to Form a Career, Substack and Podcast Creation (00:25:59) Challenge - Developing a voice and Choosing what to share (00:34:47) Servi...

Dec 04, 20241 hr 2 min

Ep 567: Peter Arijs, Education and Global Projects Manager at Rioja Wine, Mosaic of Wine Series, 4/12

Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices We continue the Mosaic of Wine series today in the company of Peter Arijs, Education and Global Projects Manager at Rioja Wine (00:00:08) The Mosaic of Wine intro (00:01:34) Peter Arijs Origin Story - Journey from Engineering to Wine, Belgian Wine Market (00:09:15) Culture - Spanish Influences along the career path (00:16:30) Expertise - Blind Tasting, The Changin...

Dec 02, 202456 min

Ep 566: Sarah Jane Evans, Master of Wine, Mosaic of Wine Series, 3/12

We continue the Mosaic of Wine series today in the company of Sarah Jane Evans, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Sarah Jane Evans MW Origin Story - Early writing career deep dive (00:21:08) Culture - First Experience in Spain (00:28:25) Expertise - MW experience and community, Psychological switch that came after passing (00:37:34) Challenge - Communicating wine quality with points (00:44:38) Service - New Book: The Wines of Central and Southern Spain (00:52:47) Cont...

Nov 29, 202456 min

Ep 565: Richard Hemming MW, Head of Wine, Asia for 67 Pall Mall Singapore, Mosaic of Wine Series, 2/12

We continue the Mosaic of Wine series today in the company of Richard Hemming MW Head of Wine, Asia for 67 Pall Mall Singapore (00:00:08) The Mosaic of Wine intro (00:01:45) Richard Hemming MW Origin Story - UK and Australia wine retail and writing for Jancis Robinson (00:17:30) Culture - MW community in Singapore, Multilingual communication in Singapore (00:29:55) Expertise - Restrained communications, Integration with 67 Pall Mall business development (00:35:35) Challenge - Wine industry commu...

Nov 27, 20241 hr 12 min

Ep 564: Malu Lambert, South African Critic and Writer, Mosaic of Wine Series, 1/12

I’m Lawrence Francis, Host of Interpreting Wine, welcoming you to the Mosaic of Wine Series 1. Giving my audience of wine lovers, students and professionals from across the world, access to some of the most interesting, successful and influential people working in and around the world of wine. Series episodes explore the guest’s backstory, covering their foundations, growth and legacy, using Interpreting Wine’s mosaic storytelling model. I’d love this episode and this series to be the start of a...

Nov 25, 202457 min

Ep 563: Anne McHale MW, The Top 6 Pitfalls for D6 Students and How to Address Them

Special link: www.interpretingwine.com/D6webclass I’m Lawrence Francis, Host of Interpreting Wine, welcoming you to a special episode focusing on WSET D6 dissertation technique, with Anne McHale MW. Today, Anne will cover the six pitfalls she’s observed based on her extensive analysis of the examiners report and from discussing feedback received by prior D6 students. Also giving tips on how to address each pitfall. Essential listening for any student submitting their D6 assignment in 2025, who w...

Nov 22, 202441 min
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android