They Can Copy The External, But Never The Internal

I am a big believer of success leaves clues. And that we should always model what is already to work, even content creation. But there is obviously ethical way to do it, and also unethical way to do it. Modeling is never copying. It is about identifying what is already working and understanding why it works so that you can use the same structure and angle to create your own version of thing. This is how you become better at anything you do. And this is going to be our topic today!