Using The Wisdom Of Crowds With Your Internet Marketing

The wisdom of crowds is familiar if you've ever seen someone ask the audience on Who Wants to be a Millionaire. At the lower question levels, most of the audience almost always gets the answer correct. The same goes for your internet marketing. Go with the crowds - don't try to be a loner on a site that you like but no-one else uses. Sure, you could be a big fish in a small pond but if there's no-one else there, it's pointless. And with your website, do the same. Don't try to make a new interface just because you or your designer think it's cool. If it's not what people are expecting, chances are they won't hang around long enough to explore your site. It sounds boring but it's actually common sense and will help you and save you a lot of wasted effort.