For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Discover how Google’s Generative Search Experience (SGE) is reshaping the marketing landscape by delivering hyper-personalized search results . In this episode, we explore the core concepts of Generative AI and how it enables more intuitive online experiences. Learn how businesses can adapt and thrive by leveraging this innovative techno...
Mar 30, 2025•9 min•Ep. 32
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing strategies . The discussion covers a spectrum of topics—from the evolution of AI in content creation and dynamic personalization to the role of agile KP...
Mar 16, 2025•34 min•Ep. 31
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying technical errors, improving navigation, and aligning your website with search engine priorities. We’ll dive into real-world examples of how SEO audi...
Dec 08, 2024•6 min•Ep. 30
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Cumulative Layout Shift (CLS) plays a pivotal role in user experience and website rankings. In this episode, we delve into what CLS is , why it matters, and how it’s measured within Google’s Core Web Vitals. Find out how this metric can make or break your website’s visual stability and usability. We’ll highlight common CLS issues, like d...
Nov 24, 2024•4 min•Ep. 29
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Podcasts are everywhere, but building a devoted audience takes skill and strategy. SEO for podcasts offers a unique way to grow your audience by making your show more searchable and appealing. We’ll discuss how SEO can make a difference in your podcast’s success, focusing on content optimization, keywords, and promotion methods. By imple...
Nov 10, 2024•14 min•Ep. 28
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode dives into the “who, why, and how” tactics of B2B influencer marketing , spotlighting the industry experts who can propel your brand to new heights. We examine what makes these professionals different from traditional influencers and how their insights, authenticity, and industry clout make them ideal partners for B2B brands...
Oct 27, 2024•13 min•Ep. 27
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the importance of personalized B2B marketing and how to effectively address client pain points. Understanding your clients' needs is crucial for building meaningful relationships and ensuring long-term business success. By adopting a personalized approach, B2B companies can move away from one-size-fits-all ...
Oct 13, 2024•9 min•Ep. 26
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the foundational strategies for increasing website traffic for B2B companies. Unlike B2C markets, B2B marketing focuses on niche audiences with specific needs and longer sales cycles. We’ll discuss the importance of identifying and deeply understanding your target audience, creating detailed buyer personas, an...
Sep 30, 2024•14 min•Ep. 25
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar algorithms and ranking factors. We break down the impact of these methodologies on web traffic distribution, highlighting key benefits like SGE’s imm...
Sep 15, 2024•14 min•Ep. 24
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the groundbreaking role of Artificial Intelligence (AI) in digital marketing and how it's reshaping the industry. AI is no longer just a buzzword; it's a vital tool that allows businesses to gain deeper insights into their audiences, optimize campaigns in real-time, and deliver highly personalized content. Fro...
Sep 01, 2024•16 min•Ep. 23
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore how Google’s Gemini can become a game-changer in your SEO strategy. Google Gemini, though originally known for its role in Google Ads, has evolved to offer powerful tools for Search Engine Optimization. We start by discussing how it can help optimize Search Engine Results Page (SERP) features, boost technical ...
Aug 18, 2024•6 min•Ep. 22
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we dive deep into the transformative impact of Artificial Intelligence (AI) on digital advertising. Over the past few decades, digital advertising has evolved rapidly, and AI has been a key driver in this evolution. Join us as we explore ten key ways AI is revolutionizing digital advertising, from enhancing audience targ...
Aug 04, 2024•9 min•Ep. 21
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the vital role of Search Engine Optimization (SEO) in enhancing the online presence of businesses within the highly competitive cybersecurity and Software as a Service (SaaS) industries. We explore the unique challenges these companies face in digital marketing, emphasizing the necessity of industry-specifi...
Mar 31, 2024•8 min•Ep. 20
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we embark on an exploratory journey into the dynamic realm of B2B digital marketing, where the rapid evolution of technology places tech companies at the forefront of a revolutionary shift. Emphasizing the critical need to stay abreast of the latest marketing trends, we highlight how these trends transition from advantag...
Mar 24, 2024•9 min•Ep. 19
For information on Inter-Dev, check out our B2B digital marketing agency . Join us on the InterDev B2B Digital Marketing Podcast . In this episode, Emeric Ernoult, founder and CEO of Agorapulse , shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user interactions across various platforms, especially in the context of social media attribution. Emeric discusses the unique capabilities of Agorapulse i...
Dec 10, 2023•40 min•Ep. 18
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Understanding the nuances between App Store Optimization (ASO) and Search Engine Optimization (SEO) is crucial for anyone looking to amplify their online presence. This episode, "Navigating the Digital Labyrinth: ASO vs SEO," delves deep into the strategic differences that set these two vital processes apart. Our journey begins with a co...
Dec 03, 2023•4 min•Ep. 17
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this insightful episode of the InterDev B2B Digital Marketing Podcast, host Jack Lunz welcomes Aia Laser, the CEO of InterDev Digital Marketing Agency, to delve into the evolving role of AI in digital marketing. The episode begins by delving into AI's transformative impact on content creation, highlighting its capacity for hyper-perso...
Nov 26, 2023•23 min•Ep. 16
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive into the future of digital marketing in our latest podcast episode, where we explore the revolutionary integration of Artificial Intelligence (AI) in reshaping customer engagement. We delve into the world of predictive and personalized content, illustrating how AI analyzes user behavior to tailor content uniquely. Imagine a world wh...
Nov 19, 2023•5 min•Ep. 15
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to the "Inter-Dev Digital Marketing Podcast," where we delve into the complex world of digital marketing and SEO for cybersecurity companies. This podcast serves as a crucial guide, offering insights and strategies for effectively connecting with key figures in the cybersecurity sector. Each episode tackles the unique challenges ...
Nov 12, 2023•10 min•Ep. 14
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive deep into the thrilling world of B2B marketing with us as we unpack the monumental shifts reshaping client experiences and the ripple effects on marketing strategies. Picture a world brimming with opportunities yet fraught with challenges. While the B2C realm dazzles with fresh, innovative business models, B2B finds itself at a cros...
Oct 01, 2023•10 min•Ep. 13
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to this enlightening episode where we journey into the realm of SEO for Healthcare and Medical Device Companies. It's a topic that's gaining increasing importance in our digitally-driven era. As healthcare decision-makers continue to turn to the internet for research, securing a prominent position in search engine results becomes...
Sep 17, 2023•10 min•Ep. 12
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to a deep dive into the transformative world of LinkedIn for B2B startups. Research has consistently highlighted LinkedIn as the top-tier platform for lead generation. However, navigating its waters to achieve success requires more than just surface-level knowledge. In this episode, we debunk prevalent misconceptions and share fi...
Sep 10, 2023•11 min•Ep. 11
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to another enlightening episode of our podcast series. In this episode, we delve into the often-misunderstood concept of Marketing Qualified Leads (MQLs), a critical metric in B2B digital marketing. Our episode aims to demystify the term, differentiate it from Sales Qualified Leads (SQLs), and offer actionable insights for levera...
Sep 03, 2023•7 min•Ep. 10
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Step into the digital labyrinth, where every twist and turn holds the promise of transformative B2B web-marketing strategies. This podcast is your compass, guiding you through the intricate pathways of the online business realm. With each episode, we venture deeper, unraveling the mysteries of the digital world and illuminating the path ...
Aug 27, 2023•8 min•Ep. 9
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive deep into the world of B2B marketing metrics with our latest episode. In today's data-driven landscape, understanding metrics like CLV, MQL, SQL, and MRR is paramount. We'll guide you through the significance of each metric and how they can shape your marketing strategies. As we navigate the vast sea of metrics, we'll highlight the ...
Aug 20, 2023•10 min•Ep. 8
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve deep into the transformative world of B2B Marketing Strategies in the new era of ChatGPT. As ChatGPT is set to generate a staggering $200 million in income, we explore how Open.ai's ambitious research has addressed the challenges of AI-based conversations, which once lacked personalization and versatility. With ...
Aug 13, 2023•6 min•Ep. 7
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this podcast, we explore the essential strategies to optimize your videos for search engines like Google, unlocking the vast potential of video in digital marketing. We'll discuss why video is crucial in successful marketing campaigns and how the rise of conversational search further emphasizes the importance of video content. In the ...
Aug 06, 2023•10 min•Ep. 6
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this thought-provoking episode of Inter-Dev Digital Marketing Podcast, we dive deep into the world of AI-powered search engines and their potential impact on SEO. Join us as we explore the revolutionary technology of ChatGPT and Google's Bard and unravel how these Generative AI technologies are reshaping the landscape of search engine...
Jul 30, 2023•8 min•Ep. 5
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join us in this illuminating episode of Inter-Dev Digital Marketing Podcast as we delve into the world of schema structured data and its significant impact on SEO. On this insightful journey, we explore how implementing schema markup can revolutionize your website's search engine visibility and enhance user experience. We begin with an i...
Jul 30, 2023•6 min•Ep. 4
For information on Inter-Dev, check out our B2B digital marketing agency . And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this intriguing episode of Inter-Dev Digital Marketing Podcast, we explore a fascinating concept in the world of marketing—why B2B marketers should adopt B2C strategies to enhance their marketing efforts. While the conventional wisdom suggests that B2B and B2C marketing should remain separate due to the complexity and logic-driven nat...
Jul 30, 2023•8 min•Ep. 3
