Business Weekly: How influencers break the internet

Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way.

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