I started doing a series of things I didn' t want to do that took ninety percent of my time. Person writes to me and tells me Javi, I want to see result. As an affiliate, I' ve been trying to invest money in advertising and so on, and I' m losing a lot of money. When you build, that' s when you can already have the ability to grow no, and that' s what I'
m always thinking about. They don' t say that last part that I think is revealing that you commented on what makes you see the results you want. You are welcome to a new episode of the podcast, one more interview this time with Javier Hélices. We had a master min a few years ago. We were in a masterman together. He' s made pitches, he ' s done great things in the world of filiation, and what better than
him to show up? So, well, welcome back, Javier. It ' s been a long time since we saw each other, even virtually, but I think it' s even been since the last masterming, a few years ago, that we actually went out to party at some event that we were good at, tell us about it and tell us a little bit,
who you are that one that you do very good at. It' s Borgha if we' ve been in contact there for a while now, but we haven' t seen each other in a while and if I remember any night out there, at any event, I have Segart flases out there. I think it' s a couple of times that could be an event that was organized and that we were. I don' t remember exactly. Maybe, because I have classes out there, but good thing we have to repeat that again. No doubt and nothing I don' t know what to tell,
what to tell about who I am. I' ve got the 24 - hour version of it, telling you about it, I have the version today. So let' s go for the quick one and then dig into where you think it' s interesting for the audience. In the end, Well, because I' m a person we always focus when we say who we are, what we' re doing today, where we' ve come from, and how we got there. And I' m a person who
today I' ve got what I' ve somehow always intuited. And now that I want to dedicate myself to what I want to do and I really want to wake up in the morning and feel motivated by what I do and I want to feel that I am doing important things and I want to somehow give way to everything that I have inside and that wants to get out.
And, well, that' s been a path that has allowed me today, to have my own company, to have a team of people, to be doing big things and big projects, to be training thousands of people and so on. But in the end it is, as I say, there is a path that begins by being in a place that does not belong to me, as many people do today, which is to be in companies studying computer engineering. That' s right, well, it was fine studying computer
engineering. I started working in different companies, I moved from one or the other, I was evolving in what you' re supposed to evolve as a computer engineer. But in all those companies I realized there was something that didn ' t fit. No, and that led me to change jobs every ten months and change businesses. So, well, little by little I realized that what I really wanted to do wasn' t going to be given to me by a company. What I wanted to do wasn' t going to be
under the companies I was working on. And so, in parallel to all that, as I started to investigate other options, I started by making a mistake, so I suddenly discovered people who were starting out. Person one day I' ll meet her, but she went through to get you that idea. I' m talking. I had that in two thousand three years ago, not twenty years ago, and I, at that time, was studying computer engineering and see that they didn' t even have the Internet at home.
In fact, he lived in a student residence at the time and did not have the Internet. Then I would leave in the morning if I connected to the Internet at the University to do my things and suddenly, because I
got some article. I don' t remember where I discovered a blog in the two thousand three that talked about people coming together to generate revenue through the Internet, create web pages, position them, advertise them, in that case Google Ats of what at that time was Google AdWords advertising and I said wow.
I was working on all sorts of things at the time, loading furniture, bartender, all kinds of temporary jobs I could do to pay for my studies and so on, and he said hey I like to get together with friends in a house, create a website and make money, and that' s what led me to start investigating then. Well, that' s when I created a website for the university. That website was then handed over to
the professor. He put a note on me and I used it to practice what those people were counting on I put publicity on it and, well, I don' t know how long it took me. Put less than a month into my Google ad account and I found out I had won a euro. So, to me that meant a beastly change and it' s amazing because now there are students of mine that their first contact with making money on
the Internet is one hundred and two hundred and three hundred euros. I won a euro and that euro made me realize that there were ways in which, on my own, without relying on anyone else, I could make money. That' s where two thousand and three began. He began a path of beginning to strengthen such systems more and more, beginning to replace the income he needed in other companies. What I earned over the Internet. And, well, I went on to reconcile my work as a computer engineer with what I
was doing in the afternoons. I had a parallel life that I did as my gene ono and what I did in the afternoons when I came to my house and started making a website and so on. And well, all that was evolving to a point where I realize it. Twelve years after I really have something very big. He was already giving lectures, telling what he was doing with the subject of affiliation and so on, and because he was the
means I chose to make money. What I liked most, more than the Google police, I liked the subject of filiation, of archolysing the product of other people. And in the two thousand fifteen, that' s when I realize that what I really like is what I have potential, that I' m earning more than in my job. Then the two thousand and fifteen decided, then, to leave my work for someone else' s account and from
that moment on, to dedicate myself only to my projects. And that has led me to go through many stages, many stages within the entrepreneurship that is, all of a sudden, having all day for you to do what you are doing. Suddenly you realize it doesn' t give you time to do anything. All of a sudden you realize that you can' t move forward on your own and you have to hire equipment to realize that there are people
I ask for training. So, instead of continuing to create web pages, you create training to help people replicate that path that you have traveled to help companies sell thanks to affiliation. I mean, there is a journey, like many stages that have led me to today many people who form as affiliates. It trains companies that help them sell more with affiliates. We provide services from our agency to companies to set up the whole program that they can sell more
thanks to affiliates. We execute all that and we also train people who are responsible for being the connection between the affiliates and the companies, which are the managers of affiliates, who are the ones who help what we do in the Agency, because we train people so that they can also do it with other customers. So it' s been a very long way to get started, because now we' re hiring a lot of people, we' re climbing
the Agency, we' re climbing all the formations and so on. But, it has to do with those steps that right now many people may be living at one stage or another, their entrepreneurship or their desire to undertake. I, in fact, feel very identified with you. I' m computer wit. I also started creating web pages. I was in the last year
of the institute and started to generate income with affiliates as well. In fact, I got really into Amazon, well at the beginning of the principles, I started recommending casinos that also gave you money by affiliation, that basically membership, because there' s someone around here is to recommend someone' s products or services and take you a commission, or you can even through pitches, that you' re now more focused on carrying campaigns, pitches and looking for
those influences between quotes or people who have a community, people who have reach, i mel marketing, etc, to give them a commission. And it ' s really very powerful. But in my case, for example, that I had a salary with Amazon, Amazon changed its business model, conditions and my business, that I completely, then I had to reinvent myself a few
years ago and this depend on different companies to take you a commission. It may be great, but it obviously has that hidden part that if you only depend on a company, like it happened to me, because your business may be in danger overnight. There' s some recommendation. Ideally it would be to have several affiliate companies, several businesses, various sources of revenue. Or
what you' ve learned over the years. So see if we focus only on what the monetization part is, without having a product of our own as an affiliate with Google advertising. I lived that situation of being in two thousand three already by two thousand six, generating a good bonus with Google advertising.
For every click on the police of my web pages I was paid money and I was there, because I had completely replaced those jobs I was doing to reinforce because, as a formatic and I earned very little at that time to live in Madrid, then I had already replaced that kind of jobs. But what happens in two thousand six, roughly cancel my Google account. Okay. So that' s where I realized that I was depending on that extra income from a company. I' ve moved you from a quarter to a quarter
of a month. Then that' s where I could have said Vale. It was very nice to make money online, but in the end it' s not that real, because look what happened to me. No and many stayed on that path because, suddenly, Google changed policies whatever it was. But there I, that' s where I discovered affiliation and in fact, I always say it was by accident, because it was a person who contacted me so that I would write on my blog to recommend their product. It
had nothing to do with my blog. Everything was aligned perfectly. I found out. He paid me x money to publish the article. More then he told me he was going to win commissions. If they then did the activity they asked for, it was to sell used mobile phones on their website. So I said it' s good for me what you' re paying me as a fixed amount and the other thing. Well, if something cool comes up, what happens? Then I discovered that I placed that article very well
and started getting a lot on that side of commissions. Not then did I discover filiation from that place, and what I realized is that it was no longer dependent on a single company, because even if you are only affiliated, say, although only promotions from other people, you have millions of products that you can recommend. But if I were to be recommended, as you say,
I would recommend one thing. In the end, your work as an affiliate, that is, you don' t have a product of your own to sell, but you sell products of other people no longer depend, but it depends on the assets that you are able to generate, to which you can promote their products, that is, if I am working for here company, I am already promoting their products and I am focusing on a specific niche, that is, because I am going to promote products that have to do
with marketing or I am going to proorcior products have to do with gardening. They can also be physical products from Amazon or. Whatever it is, then I' m going to somehow become an asset that has to do with that subject. I' m creating a blog that' s going to be visited, I' m going to create an Instagram channel, a YouTube channel, whatever, that' s going to have more and more audience. I' m going to create my own list of subscribers, so your asset is no
longer that you' re promoting those products. Your asset is that audience you ' re generating, which you can then promote one product or another or another. Then you' ll never run out of products you can promote. If you specialize in a theme, the wider, the better, don' t just go to yoga. Go to development in general, because that includes many more things. So, if you can create that asset, that audience?
You can even go if you are already going to create even a personal brand specializing in that topic, because much better, because there you will not go. Even if products disappear, nothing will happen, because you will already have those people to whom you will be able to recommend other things that arise. Obviously, if you already mean, well, I don' t want to
be just affiliate product anymore. I want to take another step, which would be and create your own products, because we already play with other rules and we have to do other things. As an affiliate, you simply focus on selling, like creating your own product. You have to create the whole sales
process. You have to deliver that product, you have to create the product, you have to give a support, you have to mean, as they are other different rules, then it is not I have to do everything to diversify, because being only affiliate can go very well, or being only your own product can go very well, but it would diversify more to focus on creating an asset that would be that audience then have room for everything as much trusted product as my own products. Totally, in my case, I just
recommend email marketing tools, recommend tools to create web pages. I recommend, for example, Hustinger to also create web pages and histings. And for me too, that' s an important source of income. But I also have my courses, obviously, and there is also the part of promoting my courses through affiliates. It' s not like one more step of giving a commission to sell my own products. I mean, I use that whole fan too. You' ve been through those parts too. You did a big pitch
a few years ago. Tell us that part of the launch, because I think for a release so that you sell a product through direct, through the method of the launch, as you have done now, if you want to tell us and it really works and sells well, I think one of the keys is that other people recommend it, because you can only put advertising campaigns in. But for it to really work and what we' re seeing lately and what you' re working on with the Agency is empowering that through giving
commissions and finding suitable people. Tell us your pitch, how it was. If you used affiliate systems and recommending other people recommended or if you want to share, there are data, etcetera. So tell us what that part was like. Yeah, in the end, a lot of people think if we put ourselves on the side of or that I have my own product, I want to sell it. Many think that to sell it, there is only
publishing content and others or advertising so that people know my product. And if they think or know that affiliation also exists, they think that that has to be done already as later. It' s not a leg they leave for
later. So I, after many years of being an affiliate, stand up because either, I quit my job at two thousand fifteen and my intention was if I, when I get out of work at seven o' clock in the afternoon or at six o' clock in the afternoon, I start doing my website and I do very well what it will be like if I have all day to make my website. I mean, my intention was to keep
making website and making money from them and so happy. But it is true that I was writing at the same time on a blog that has been monetized. Com I was writing, because everything that was going on and more and more personal liked what I wrote and asked for me, asked me hey, Javi, I want, I want, I am applying, it works for me and so on, I would like you to help me from the beginning and so on, then, like the audience was asking you to do something
organized and so on. And that' s where I have a friend who ' s Angel Alegre, who I' m sure you know a lot. I think you know him and he told me, says Javi Mira. My audience needs this so, or I pay you to tell me a pretty interesting amount. Or I pay you this and you believe it and I sell it in my audience. Or I' m affiliated with your product. So what does it mean that I, when I launched my product, said okay I
' m going to create a course. That also caught my attention from the part of selling my own product, creating sales fans, playing with all that I liked and had the option of investing in advertising. He had some money in store and say come on, for what everyone does. I invest in advertising, fill x squares with that money that makes me profit, because I reinvest it in a next release and so I grow. That' s not what most people do. But I said listen if I already have people who
have told me they want their audiences to want this course. I mean, the audience wants this course, because it' s not to get me out of it. And I' ve been affiliated for many years with other people why don' t you have UAs fia sell my products. Then there I invested little in the first pitch. We' re talking about two thousand sixteen that I made that first at the hoisting of a product of my own. I' ve never sold anything like it to anyone before. It was the
first time and it was a product of seven hundred euros. Well, if I sell ten twenty, it' s crazy, you don' t just quit my job. He was just like me recently. What do I know, because the salary of many months and well I leveraged in three people. I counted on three people who already had qualified hearings. So what I did instead of investing in advertising, I invested a small part, as I went to audiences through an affiliate who knew that I was already with the person who
was interested in that product. Although I already knew that there was the person who could help you with this product that I was going to offer, then what happened that I was expecting about twenty places and it was a launch in which I was completely alone, I had no equipment at all. I mean, I did everything that' s done in a pitch, even before people were ready and how you did the pitch look I did a pitch this guy
and what' s called jet Walker pitch formula. But the only thing I knew about formula was that it was four videos, because the rest I made up. I didn' t know what the formula method was up to millions of billing then this, thank you very much, I tell it, but it' s true that I had as the main ideas and on that basis I built my process. Then I made a release in which, then, I created four videos, the typical ones not like now that I always do
in I will say this and more than one four videos. I began to capture leads through affiliates who invited that training and consumed the four videos. I in the room made a sale and had seven days of typical sales release that we know if this direct also in the last did not make directly. It
was all on video. It' s all on video. And well, as I say I expected about twenty people and after a week of madness, that is, of a process of madness, came in about two hundred and fifty at that time, two thousand and sixteen and it was not so sounded to make a loop above hundreds and a peak thousand were like one hundred and forty zero euros. So, I just left a job on account recently. I did bill well as an affiliate, but I hadn' t entered my
account that way or. Be there, I had to start breaking down several barriers to the point that a friend of mine called me the next day and Javi found out what happened, my mother, what you did. Such, then, Mira recommended you because he was a person who was billing a lot at the time two thousand sixteen with his own products and says Mira, because now you could do this. I don' t know what I said Look, I don' t want to do anymore. I' m exhausted, I mean, I' m twelve zero, zero, I closed and I
didn' t want anything else. The next day I woke up with eight hundred people on the waiting list. I mean, they could have gone in a lot more, but I didn' t want any more. I said I can' t do it anymore. In fact, it was there. I had to go through a mental process of many things, because quickly people came to contact me Javi, so look, I want to help you. I don' t know what, I don' t know how many,
like it sounded. No. And well, that' s where I started to work in mentality, because I was all over two hundred and fifty people started building a team, I started taking the steps that were the first pillars asking for support, I don' t know what. Well, because I to have a company. And not to be me, so throwing products, no and nothing. That led me to six or seven months later making another pitch in which, instead of two hundred and fifty, about six hundred people
entered. You are not well leveraged, but on this occasion more gemplo, in this case because already instead of three, I counted with six or seven affiliates. Indeed, between those two launches let' s say that sixty percent of the billing came through their affiliates. Okay, so I realized that was working out there. And that' s when I started teaching other companies how
to do it. And that' s when I started teaching myself to lock myself in a hotel for four days with some of the biggest references at the time and I taught them how to apply it. They applied it well. The result was then an online training so that more people could, apart from training me as supporters, also create their affiliate programs no. And that led us to understand a little bit the potential that can have and the impact that
lan can have on selling your own product. On the one hand, we have seen that you can use it from the start if you do it correctly. There are friends of yours who will surely have audiences, that you can do with them. You don' t have to mount big stories and then you can already create great moves. We, already from the Agency, have made great movements. We participated in the first release of formula, launch in the Hispanic market. We manage all that strategy and move many affiliates with great
referents, with large communities. This is public. So, I can tell. I can talk about figures at the time, as it was a similar release of four videos and other good, four direct and there it was billed as three and a half million dollars, of which eighty percent came from affiliate sales. So there you can see a little bit of the magnitude of what
you can get by doing a great affiliation management. And then, we have already continued with other customers that we can talk about very large figures, with a high percentage of sales per affiliation. Not then. That shows that it is very powerful to have people already positioned and you, instead of just going through advertising, looking for the ideal audience for your project, go directly to the community, where you already know that audience is and give for your project.
And today, that' s what we' re working on. There ' s a lot of companies asking for us. That' s what we train professionals because we don' t supply. We either supply ourselves or we don' t want to take on all the companies. In the end, we want to choose very well the companies in which we work and there is a potential, there is very great, that few are taking advantage to sell their products. I have a community of entrepreneurs and I also use affiliation.
In fact, today some points that are then redeemable for different prizes, for amazone coupons and things like that. But it' s hard for people to take it seriously and really recommend it to boost it. People who are already living within the Community, who know what is inside and who recommend to other known friends what the Community is. Yes, it arises naturally, but I would like to enhance it more and I think that this point may be many
people here too in this situation. What would best work for people who bought your course to recommend it, who bought it or who are in a community, to recommend it and give them a commission. What commission should we give fifty percent, thirty to seventy, and what actions should we do to make them recommenders, not full- time, but take it more seriously so that we can profit more. Okay, there' s a lot of things there. You haven' t played like a lot of songs. On the one
hand, he likes how to get it. People really involve promoting your product. One thing is to say yes, yes, I want to be your affiliate. And another thing is that then you do actions and see results. Another thing is what kind of fans we can go, not talk about people who dedicate themselves professionally to it or people who are like something extra within their own project, that is, I have my own product, I sell my own projects and more for part, I can do some action as an affiliate.
No, and then the key is next. It changes a lot based on the type of affiliate you want it' s okay if we form professional affiliates say, people who are not referents, don' t have a large community, aren' t known, don' t have a subscriber list, have virtually nothing at visibility level, but are able to generate great results as affiliates. Even live from affiliation why, because they are good, in finding the right people for the right product. That' s it. Membership is
nothing more than a job of connecting. Okay then, if you work with affluent professionals, who are people who want to dedicate a hundred percent of the membership, they have a motivation and that is that what I am promoting allows me to live from affiliation, then there we already enter into, which takes on more importance. The Commission' s subject. How much I can pay from the Commission, how much I can earn is not so much the Commission,
but how it converts the sales process. If I' m doing that through traffic, I' m making traffic profitable, that is, the sales process is working well so that I, if I put money in there, I generate a positive return. So there' s that kind of thing that needs to be analyzed. And if I' m talking about people who are our specialty, our great differentiation of authority, people who already have their own
projects. How I think they get involved and promote another person' s product and they' re really into their project and they' re very focused on their releases, why they' re going to spend time promoting someone else' s product So, that' s when other rules come in. It is no longer normally the Commission' s business there. It is important, yes, it is relevant, yes, but it is not what makes the difference between whether I want to become fond of a product or not and, above
all, after it really motivates me to do actions and has results. So, if we talk from that place, because there will be so many people who have a certain audience. It has a canatle, a channel of instalognm and so on, because it must be understood that what really motivates them is not the Commission. The Commission is there for them very well. It' s an extra, but usually those people make a lot more money with their
own project than they can earn as affiliates. It is true that there are times that it is not despicable and some see it as one more game within their annual billing, as I have to bill x for affiliation during this year and put it between their planning. Perfect. But the thing is what moves those people to want to promote a product from someone other than their own, even when sometimes it can be considered competition, that is, if they buy me from the other person, they won' t buy me. It'
s not things that we work with. How do we get five hundred people in a release like Formula who want to promote product, five hundred people with audiences, with authority with their own project. How do we ensure that in projects such as Vilma Núñez, which we also manage the strategy, there are people with large communities who bill millions and millions a year and join this project. I like them. In fact, you' re also clear there, so you can give your version of what motivates you and now we' ll
see. If what I say is fulfilled, no, then. In the end, it' s one if we talk about this heavy authority that you can convince to promote your products. They' re the ones that have the real potential, that is, at the professional end it' s fine, but we, generally, seventy percent of the sales on our launch comes from authority affiliates to verrasse millions that we manage. So what motivates them what you have to make them see isn' t the Commission that you' re going
to pay them. And the main mistake that people who have a project and seek affiliates make is to write you an email asking me for this kind of thing by saying hey look. I want to see promotions that this product is worth so much and I' m going to pay you so much from the Commission. That' s not what convinces that person. The question is what it will bring to that person, both professionally and personally, to participate in that launch and not always, that is, and very rarely, in the
Commission. What is, normally, because it is what effect it will have on my audience, that is, to associate with this person to whom I am promoting. My audience is going to do me good, it' s going to raise my authority, even because they see that I' m with this person collaborating in some way, it' s going to bring me interesting content that I' m going to be able to bring to my community, and my community is going to be grateful for what I' m sharing perfectly.
What other doors can open for me maybe us. What we do is always create a series of initiatives, that is, you if you participate in a launch of those we manage. Apart from winning commissions, you can win prizes and those prizes are usually things you can' t afford with all the money in the world. Even if you have all the money in the world, then people often want to be on their pitch if they commit themselves to accessing their prizes. For example, we, in Vilma Núñez launches, offer
the top twenty affiliates access to a private master maing. With Vilma Núñez in Miami only 20 people give in and many people there tell me hear Javi, I want to be there. What to do, when it' s next and how much to pay. I mean, he can' t. You can' t pay, you can' t buy. The only way to
do that is by being affiliated with this product. Then many join because they want to be there, because they know what happens in a private mastermaing in Vilma Núñez' s house or in Vilma de Niñez' s offices and among the TOP twenty that go there know what happens, because there have already been several editions and because you can imagine if they go to the TOP twenty turns
with more results. What can come out of there, because there are associations, there are collaborations, there are characters that set up companies together, there are events where you go with speakers a lot of things. Not then that ' s a real attraction. Obviously, underneath this is that I know that this product can help my audience, that I know this is going to work
well, because that' s what my audience may need. But my incentive is not the commissions I am going to receive, but what doors can open for me to be part of this group of parties. Also in our case we give them very good training. We accompanied them during the launch process. So there are a lot of things that come together now just to learn marketing stuff. We teach them to deliver the product, because then they can also
apply their own projects. Many people go through our process to promote a vile product or whatever, and then apply many strategies to their projects and elevate them. So that person who' s motivating you, is motivating all the learning you' re going to get in a free way. Above you will earn money, on top you can win prizes and on top you will have a knowledge that you can then apply to your projects. That' s what you see. Are there many reasons that we work for each person, because a
person can motivate the master mind? Can someone else be motivated? Learning? Can someone else be motivated? To stand above other bereaved ones. Another person can be motivated He is about the producer of vilma whoever it is. Then there are many things to analyze to know why a person is going to get involved and then constantly remind him of those benefits and those doors that can be
opened so that he does not leave. When I eat his day- to - day and say yes, I want to talk to you, but then he eats my day- to- day, then I can' t promote him, he doesn' t give me time. And so, there' s making it as easy as you can, as much as you have, as they may need when it comes to promoting the product and, on the other hand, remembering why they' re really doing this, which doors can be opened to them. In my case, I think they are also several
factors. For example, I know that there are people who want to train with me, but there are other people who prefer other referents and, in fact, because that' s why I usually recommend other people and I generate income. Also affiliated with affiliation and also motivates me, obviously that it works and that the conversions are there, that I receive periodic income and also to recommend to someone that I know is doing a good job. You mentioned the
subject of master minds. You and I were in a master mind You' re still in master ming. Now you' re kind of a master mind. They' re important to you how they helped you. Yeah, for me now the way I keep keeping up and the way I' m working out. The barriers I have based on people who can help me because they ' ve already gone through those barriers are two. On the one hand, I form my team, that is, I have already realized that the greatest
training to advance in my company I do not have to receive it. I have to refer my team. Then I buy formations that my team can make. Okay. The following is also to hire people to get in and out. It' s worth the day to day as an entrepreneur, it eats your day to day and in the end you have many things to do and you' re proposing. I love it, I know it would help me,
in the end it' s worth it. It' s very good what but do it you are good then against other people who get in and implement or maybe at the consulting level, get in, train my team, manage an area of my team for a specific task, that is to say I carry trainings for my team, formations and people who implement it. And then, if it' s me that I want to form, the format that I like the most is master Mind' s is worth saying I' m going to be with a group, that' s less and less.
I get into a training that I have to consume and apply. I do for very concrete things, and I do have a lot of formations, and I am moving on to some of them for very concrete things. I do like to keep training in that way. But what I like most is meeting people from the same point, so they' re in a similar stage, and feedback. So, that' s why I participate at the level of
form nest They' re usually in master Mins. They are master Minds in Brazil, they are more of Minds in good people who do it in Latan Brazil and Spain and so on. So, for me, that format is fundamental, as long as it is well managed. As long as they' re okay, select the people inside Master Mind to make sure that you' re not the smartest in the room, but, on the other hand, you can be the dumbest best. Not then. That' s where I like to move to overcome the barriers I have in my day to day and
you do it periodically. You' re in some particular way getting together with a particular group, or it' s as you emerge or as you look at it today This is an appeal to the public. I' m looking for the next master' s degree, in which I want to be on the face- to- face level, because I have several candidates in Brazil, in the United States and so on. So, I want to see where to put myself, which also requires a big investment in time when it comes to traveling, organizing, and so on. So, well, I
' m in that moment of searching. I' m lucky or somehow, because I' ve got a lot of them invited. Many times I' m going to give lectures at some master Mind and I' m going to tell you about things that they' re interested in, about affiliation, about invited to that Masterman and I have already gone to several countries and then I
how to make pitches with afflicted people and so on. So, I am am in some online that we have started very little ago with people from Latin America and others who are people who, well, they are doing things that I am doing and I know they are at high levels. Then I' m with them. But it' s not so easy for me to look for the master mind that I need to focus on, it' s okay
because I' d go to everybody. I mean, I have ten more topics that I' d like to go to, and I know I' d get something out of everything, even if it was just for the people you' re gonna meet. But in the end, when you have a limited time, I' ve had a son of a stocks, I want to spend time and so on, and I have a company to run and so on, so when you say it' s okay, I can' t, I don' t want to be all day. Out there I
want to devote myself to specific moments. That' s when I have to pick one two that they' re in, and that' s not that simple. That' s why I' m still on that quest. We expect absolute importance as long as you find a group of people who are in steps similar to yours and who have overcome barriers that you have to overcome. How has been that change of entrepreneur, to set up your own websites generate income to that phase that you have started to count on being an entrepreneur managing
teams you would stay with each other. It has its advantages and difficulties each of them, because now the issue of management of equipment, salaries or payments, etc, and much larger amounts, but before you had more freedom in quotation marks. Or that' s not how that change is. Now that you' ve seen these two points of view, you see, this is an interesting topic, no, and I' m sort of solving it, but there are times that come up to me, that one comes back to
me. I mean, it' s like I go every equix time getting a checkpoint to say around here or not. This way either I recalculate or what I do. Not to see it all started at that moment when I do. I do a release two thousand sixteen coming in one hundred and fifty people and that' s when I already start doing a lot of tasks that I don' t want, I don' t mean, I don'
but those eight. I was pained, that is, at the level t know if out of two hundred and fifty people asked me for evolution eight, of mentality, at the level of management, at the level of i e, many things not or at that time I had to make bills practically by hand. So, put yourself on my bill, I started doing a series of things that I didn' t want to do and that and that took ninety percent of my time. So, there, when I realized that I
actually have to have people who have in this kind of thing. When I started that hiring process, I started hiring a virtual assistant. Then I would keep hiring a person to give support because I didn' t come or spend all day doing support or improving the course, i e I didn' t have time for anything else. So I broke a mental barrier that people love Javier Lices no. People want to solve their things, they want to see results and if those results. You get it great, you give it to
someone else great. I broke that barrier. I put in a tutor works very well and from that moment on I always have tutors. Then I was
like looking at those stages based on the needs they had. It' s not like now that many companies start and there' s a lot of information, there' s a lot of people who train you in it and you say I' ve already started and I' ve started from the beginning my processes, the hierarchy that I want, the people that I need the contracts and that' s what I need in the run, no no, I
found it, and I went getting people and learning the process. There are times when you already have to build that equipment and when you are somehow aware that to grow the company does not depend on you, it depends on the equipment you build. There are times when you can stay away from what you really like. If I liked to be an affiliate, if I liked to sell products by affiliation, if I liked to make fans, I like all
that. There comes a time when you realize that you are very far from it, that what you are devoting yourself to hiring people, to training them, to caring for them, to managing finances well to see if it gives you the company cost, the salaries you have to pay with what is coming in and so on, that is, you have to put in a series of dynamics that are carried by a manager of a company that, honestly, does not motivate me. There are times that I say what I want is
to be an affiliate, I want to do in marketing. I don' t want to be running a team. I don' t want to be managing finances and so on, but it' s true that you have to go through a valley where you have to do it until you have someone who can do it. Then I always talk about having the chance to go on alone and be very quiet and make a lot of money and I' d have a lot more room and more money in my pockets and live a very
comfortable life. It is what my students do, who live very well because they are affiliated and earn money and organize themselves as they want and have no one else on the team, that is, some freelance and others, or continue to grow in that structure and continue to manage the company. What happens that I have ideas that I want to carry out, I have projects I
want to carry out and so on. And if you' d just stay in quotation marks, if I were to be just campaigning or just being an affiliate, I' d just be selling my products, managing my event process and more than I could, I kind of feel like I' d lack that part of wanting to create new things. And for that I know I need a company. And for that I know I need a valley. Pass through a valley, a valley in which you realize that you spend much more
and earn much less. Why, because you' re focused on forming a team that' s gonna get you up that curve then. And that' s where a lot of people stay. That' s where a lot of everything when we lived a young moment of the pandemic, there were many people who started selling a lot because the situation seemed, they started hiring because they had to give way to everything they had sold. And when it wasn' t selling so much anymore, many fell because they had acquired an oversize of
equipment and others that they couldn' t then assume. Then. That' s where, then, you' re learning little by little how to manage
it well and keep that balance. I also fell into the mistake of suddenly hiring almost twenty people on my team, devoting myself only to managing those twenty people and not continuing to sell and not focusing on making sales processes and not putting the focus on feeding the machine that I ate more and more when you plant that every month you have to pay a lot of salaries, but and you have to put the focus on managing those people and then you are not
entering what has to enter, because that, well, it was a mistake or a big learning, because then I hired a person who was the one who took care of everything else so that I could be focused on that. So, like you' re learning and it' s a price to pay
high. I mean, if you really want to start and you really want to have freedom of time by doing big numbers or you do it very well just that you can, or if you want to go through more projects, you have to set up a team and you have to be aware that you are going through a complicated time, complicated to manage all that and well, you have to fight because that team works. People get in shape, then
they leave you' re out of squares. It' s like there' s a lot to balance today at what point we' re at so that you can also serve from all this experience, today we' re at a point where we hire better, we hire faster. We have support in hiring that team, that is, we have companies specialized in human resources to help us select their profiles. We defined very well. We define very well what each person has to do so that it doesn' t take so much time.
Then to us, because that person is very clear what he has to do and we work very well in the processes that that person has to do within the responsibility that has been assigned, in such a way that to us, because it does not require us to have to stay all the time on top of that person by supervising or reviewing it, and we take care that there is a person who is in charge in some way to track all the equipment and that everything works when you build, that is, when you can
already have the ability to grow to another point. But you have to like it and you want to have to really want to go for it, because there are many complicated moments and I know a lot of entrepreneurs who are at that point I' m fighting with team and you talk to them three years later and continue to work with the team and it' s a day- to- day constant. But it is true that I am aware that at the point I want to reach it is not up to me, it depends
on the team I build. We put a lot of fire there productivity mill, how many hours you work in the day, on weekends you rest, you have vacation or I, for example, I do disconnect in summer much more, but checking email, checking in the community, etcetera. How you manage it. You look there, there has done us an incredible favor my
son Oliver Vale. When he was born well, when we found out that Rock was pregnant as a couple, then we started changing the chip because we already realized that yes or yes, we wanted to focus instead of growing up and I was very clear that at least three four months wanted to be disconnected. Not everyone can afford it except if you' re on maternity leave, you can be three months old, but I didn' t want to be
disconnected. But for my company to remain in Mars and continue to generate, then we prepared for all that time and put a lot of effort into creating a team that could work without us. So, well, we managed to create the team that works at that time so we could work without us. We' ve been disconnected for a while. We were able to devote all
the time of the day to Oliver and so on. And when we' re back to work, it' s been a long time, because Oliver ' s about a year old and we' ve come back in a very different way. Why, because we' re aware of the time we have before we dilated the time before Oliver. It is true that we could be working twelve, thirteen, fourteen hours without problem why. Because Rodelinda and I work together with my partner in the same company we like, motivate, we
have many ideas. Then, we could be working all day and never disconnected. Week you can rest, but you' re always thinking about turning around and for me they' re bad, because in the end what motivates us and we like and don' t like to think or ideas without extra entrepreneurship. Then that part of being all the time thinking about the business. I don' t see it as a bad thing. There are no people who do. Then you' d have to see why. But it' s
fine with me. The thing is the number of hours you' ve done, because you like it so much that the hard thing is to stop doing it and the hard thing is to say I' m going to disconnect. Now. Oliver has led us to yes or yes, at such an hour we want to disconnect except punctual things, like a direct or something to attend, some whatsapp, whatever, but we do disconnect then that has become much more productive, because working fewer hours we advance much more. How we'
re more productive. On the one hand, choosing very well what we do. Before, we did a lot more things than we really did. Now we focus very well on hating very well what can really work for us. If we don' t do it, we' re too raced to put a new piece or not into our day. Every day and in our projects. And, on the other hand, we' re very, very obsessed with what. It' s not what to do and how to do it,
but who' s going to do it. So, that allows us to focus a lot on which person that' s going to execute this. I' m aware that at first I' m going to execute it, I' m going to define a process and then I' m going to execute it to someone else. Why. Because I really want to be able to focus on tasks that generate a real pact in the company and that can ' t be done by anyone but me, that' s not true,
because there' s always someone I can do even better than you. But where really, on the one hand, I have real impact and where I like to be also what I enjoy, then at time level. I have realized that when, for whatever reason you shorten the time, yes or yes, the fall, yes or yes, everything can flow much better because you become much more suspicious than you do in your day- to- day life.
So there I would invite people if you' re throwing out many hours and you don' t want because maybe you want perfect they saw, you don' t want, don' t think about how to be able to do more things in less time, but think about what is the only thing
that will empower you everything else. That' s one thing I get and I have a lot left of one of the mentors I had in Brazil who told me something, as well as when I define what to do in a project, I think he what I want to do, that is, where I am at, where I want to get there and how can I get there? This isn' t worth what I want here. I' m aware of this. Here I want to get. This is my goal and this is the way, the strategy that' s going to take me from
here. And the fourth point is what I have to do so I don ' t have to do any of this. That stayed a long time and that for me productivity ok and I' ve thought about this strategy. I have thought about this to execute this project, what we can do so that with much less it doesn' t take all this to reach my goal, the same results. And that' s what I' m always thinking. There are times that in the day to day you don' t apply it so much because it' s how to execute? How about a bow,
already this date, how should we pull? But I do seek to have those spaces in which more to execute. I think, in fact, just this part you' re saying I think it' s revealing, because in many books, actually think yaga to be Rico, for example, they don ' t tell you that last part that I think is revealing, that you ' ve commented and I think there may be a lot of potential for me. Let' s go with some round of quick questions. What is your
greatest success in devoting myself to what I like. Your biggest failure is that not that if we see bigger we are going to cost me because it costs me, that is, it has been a long time that the issue of failure I do not take, then I find it difficult to go back to the moment when I considered something a failure. Okay. For example, I ' ve mentioned it before a learning that has led me to negative things. That oversized team thing. It gave me a lot of headache and we went
through a complicated time. For example, the best sales strategy. Today, what do you think can work, give the person in front of you what he needs. And finally, email marketing is fundamental today or not, but it has to be done. Come on now. To go, finishing the episode, I think you' ve brought a lot of value and good. We' ve talked about affiliation, we' ve talked about releases, master minds, productivity, some book you can recommend. There are many, not
many. I really like one called the layman in the enemy. I really like it has a lot to do with the entrepreneur' s career, because many times we move by ego more than by other things. That I like and atomic habits also helps a lot on this whole issue of productivity and of and of finding out what those things are about those things that power you not and I don' t know that I could talk to you a lot.
I really like the other marketing, the ras bral marketing are, I think they' re mandatory to read two with secret is, of everyone' s esper secrets. Those are the ones who have followed most people and with that already know more about marketing than ninety- nine ninety percent of people. I don' t know if there would be a lot of atomic habits. I have it summarized in the podcast Great Learnings and it is one of the best books. I think I' ve read about habits and productivity and some movie
you' ve seen doesn' t have. Why be entrepreneurship that might have marked you, you liked it. I come to me Whenever you ask me that one comes to my head, then you have released it, which is the one seeking happiness. I think it' s one that has a lot to do with entrepreneurship. It has a lot to do with what we seek in our day to day, which would do what we want to do. No and and and give a big one that, behind all that you want to do, there' s a very complicated process before we get to it.
If you had to start from scratch now this question, I think it ' s typical, but what would you do if you didn' t want to bill for what you' re billing for now but live quietly with all the knowledge you have and start creating a business to say bill a hundred zero euros a year. What would you do to get it in a year, I' d start, I' d be affiliated. In fact, when I have a ceo to run my company, I would be distressed. Only
really would I start the path of sonship. I think the fastest way to start generating income, not just to generate income, because there are many ways to generate income, but because I really like what I do. With all that, then what would I do, then, with the knowledge I have now I understand, no yes, I have knowledge, for I have no
money. I don' t have any money. You have zero euros, well, I have brewers let' s put a hundred euros, but that ' s what you would do to generate income with affiliation today, because I would choose this can be very typical, but that' s that. You ' d see what niche I want to focus on, I' d create what it would be. They said if you had to choose. In my case, it would be marketing. I just really like marketing. It would be marketing, if not surely if they told me, it can' t
be marketing, because it would go on the issue of personal development. Okay and there you would look for a group of people and you would recommend their products through looking for what products are that I like, that I know there
are serious people behind. In the end, when it comes to choosing products, it' s which company would be with good processes that are doing things well that gives you the chance to promote their products and start creating content about it and, obviously, try to make a sale as fast as possible.
Saying if I get people to the publications I' m doing, because contacting those people, talking to them hey establishes a conversation and through there, there could be what needs they have and with those needs I could get to offer is some of the products that cover them and with that I could generate certain commissions. And it' s true that when I had commissions, I' d be reinvesting part of it in traffic so I could speed that up.
But I would do that, I would create the content. Maybe I' d dedicate a little bit to driving it to generate some likes and so on. You have those first people you can talk to and start how you would create the content in audio video format because I see you have a very cool recording set. It' s simple, but with the little blue lights. If you' re watching it, this is audio formatting normally, but it ' s also on YouTube, then you' ve created that to make content,
to create something that you have there your microphone, the set. We do direct here, I record, courses for my formations, for my formations. Sometimes I meet up also doing podcasts and stuff, but well, in the end, beyond the aesthetics of plus, it' s a comfortable place where I get to do the camera, doing the spotlights and I' m here and I can start recording. I wouldn' t have to appear on that content. If you start from scratch. Yes, if I started doing
it, I would. I would start talking about my reflections and so on, but because it has already broken the barrier of recording my own videos and so on. But if I didn' t have that capacity either or didn ' t enjoy it, I' d start by sharing videos that have to do with other people' s issues. Today there are a thousand tools to take a YouTube video, cut into pieces and share and share, and today by network algorithms such as Instagram, tiktok and so on. It no longer
depends only on the followers you have. You can also reach people who are not your followers And if you make a video that really brings a concrete value and can go viral, you can reach large audiences and you can grow up somehow and you can attract people you could talk to later. Then, if
I didn' t want to, I' d start recording videos. I would talk about that topic, it would generate conversation, but if I didn ' t want to do that, I would take videos that are already there and share fragments if they could be from the producer I' m promoting. Perfect, because so I make known to the audience that person with whom then, then, they will be familiar to promote the product. But I wouldn
' t have to ride all this. Many of the videos, even some of the chapters of my courses, I record it in the office that I have that doesn' t have all this. That' s what you wouldn ' t need at home. Yes, I have all this in my house. Yes, for a while your office, but I didn' t like it and I manage well at home and we have the recording studio here, we have an office where we can work if it' s very comfortable. We have the beach up ahead with sea views. We' ve designed it
in the end. We are in the place that favors us to be at ease working and when it comes to promoting those products directly, you would put an affiliate link in the description the video, for example, or you would send to an email list to give you their email and so to be able to impact several times depends on the product, if it is not uniquely, in parallel and create my own content, that is, creating my own list, sending them to a Whatsapp group. Maybe. It doesn' t have
to be a list. You don' t have to ride all the fuss about having this one of subscribers. It can be a group of whatp where you' re putting it in and you' re also sharing that content. That' s where you' re generating conversation and stuff. At first you ' re going to start small if you don' t have money. If I didn' t, I' d start big. But you' re gonna start small. So they' re people you' re going to be
talking to like that having conversations about that subject. Then you would take them the places where I can then give them that product or another, because in the end it no longer depends on promoting a product. If you take him
to your field, he has the ability to promote several things. If you send them directly to the producer no longer, then if you wanted to build my own list, there is my own Whatsapp group, but it is a rule that specific moments also test to send the link directly to the producer if they are on a launch, because in the catchment phase I would send directly to the producer unless I have made a previous pick- up, which I would recommend you make a previous pick- up and then you already send them
directly to the sale process. Then it depends. But if you don' t have much knowledge, you can prove how to send the producer directly and then you' re building everything else. And if you start doing that with some knowledge, within what time frame you can bill. Let' s say fifty zero euros you see it feasible in a year of zero without having any investment without having money to get that. Or it really takes at least ten
thousand twenty zero euros in advertising in a trafficker. If you want to reach fifty zero euros, you see it feasible, you can do it. You can do it if you' re very good at positioning in Google, but that already requires a long process. That' s not the point. Suddenly start billing fast if you do it without investing in advertising through social networks. You need to either do something that goes viral, get something that goes viral
so it gets a lot to the audience. Or you need a slower process. Unless promotions products that generate a lot of Commission or you, you could generate fifty zero euros if you sell fifty products that generate a thousand euros of commission and there may be then that would already depend. Maybe you can have an audience of two hundred people that fifty I bought you a product that gives
you a thousand euros of commission. It could be if you work with them hand hu hand, if you go accompanying them, if you do a little bit, be that work of Clowser. It could be I would already recommend products that have a larger commission to allow you to grow faster. But it is true that it would not be feasible to reach fifty zero without investing part in advertising. If you' re already investing in advertising, you can come in, no doubt. If you have the right knowledge, you can certainly
arrive. I have trusted students who have billed fifty thousand hundred zero not with trusted investing in traffic. Put that one hundred zero. You keep seventy because you' ve invested thirty percent or thirty- five advertising is worth once you know how to do it well, that is, it' s very possible.
There are people who pay a lot better, but if you don' t invest in advertising, unless you invest a high- cost product and create that audience that there already would be important to create your own personal brand, that is, that people were following you for who you are, for how you communicate and so on. Yes you could arrive, although it would be losing potential the new boost a bit with advertising and the and already for the
last question, topic of advertising. Sure, you and you say come on, I got 30 zero euros. I' m gonna invest them. But one thing is to invest them and another thing that is profitable, to choose the public some advice so that you don' t throw the money away with advertising, that I think that happens and more and more and more and is more expensive. Just one and that' s where most of I have a video that' s called the three mistakes the fans make, they' ll
never see the results they want. And it' s super simple. I mean, I' m not going to find out one thing, but I make it very obvious, but that hardly anyone knows how to do it is a lot of people write to me and Javi tells me I want to see results. As an affiliate, I' ve been trying to invest money in advertising and so on and I' m losing a lot of money. And
I tell them what you' ve done is worth it. I have not done this, I have done this promotion, I have done so I know that it is worth how it has formed you, because Look, I have done nothing, or I have done this formation. Whatever' s worth perfect ok. You' ve invested this, you' ve lost this money. Why didn' t it work out for you, that is, what didn ' t work. So that wasn' t a positive return. I don ' t know, because if you don' t know, that' s
the main mistake. Which makes you able to see the results you want. It' s when you do a campaign, if it doesn' t give you the results you want to know, why isn' t it giving you those results and what action do you have to run for to turn it around? And if he' s giving you the results, what do you want to know, why is he giving you those results? In order to replicate it, people launch campaigns, do things, but don' t really know why something works and why something doesn' t work. That' s why
we don' t get too deep into it. Let' s analyze, throw anything. And now that the numbers speak, the numbers speak to us and tell us exactly what to change. And so it' s impossible that I don' t see results, because you have to improve at every moment, that you have to change. Then the advice you would give really learns to read the results of your advertising campaigns so that if I ask you why something isn' t working out for you, be super clear and know how
to respond and what is usually that biggest mistake. It' s usually an audience problem that you' re not reaching the right audience. Or there' s a lot of them. That' s what we call the roy phase and that' s how it' s worth it. You' re already generating sales, but you' re not having the return I' d be looking for. So, now let' s look for that return. Then.
That' s where we, very quickly, seek the enemies, that is, what is the enemy that is preventing you from seeing that positive return, that you seek, that you multiply by two by three, or what is then an enemy It may be that few people put in my announcement. I have little what they would call ctr few people use in my ad.
Okay, why are we gonna get more people put in my ad? Another enemy It may be that many things put in my ad, but then few sign up inside the process is worth why it is getting us written in there later, for various reasons. Another thing might be that you press a lot of semi- ad. Many write, but then they don' t buy? Why? Why don' t you buy? What kind of audience are you attracting so they don' t buy? What kind of promises are you
bringing in so they won' t buy? Only with those little things you can radically change the results by working brutal brutally this you' ve revealed, I think it can help a lot of people improve their results and something you ' re going to do lately, something you' re going to change, a pitch, something you can tell us about. Buff then, now look I' ll tell you that this week five new people have entered the team. We' re expecting another three for next week. I mean, we
' re in the whole process of climbing the agency. We' re helping big customers know how to give it great results. The only one limited is ourselves, because there are many companies that are looking for us. We have a chance to have many customers, but we ourselves are the ones that limit
that growth. So we' re working a lot on scaling up the Agency and for that we' re working a lot on getting a lot better what we do within the Agency so that the method that we implement and that works takes a lot less time and running it, so we can bring more customers in parallel. So that' s what we' re putting a lot of focus on, and at the same time I' m pushing a lot to
build professional affiliates to then strengthen. It is a whole circle, not ultimately professionals who have great products, who are managing many the Agency so that they can promote them. So we' re doing a lot of cane on those two lines and part of being optimized to be able to scale the Agency has to do with new projects, which we' re going to get, with tools, into the world of software and so on to do things to measure, so that people have tools that you don' t see anywhere in the
face, like promoting a affiliated product. There' s some artificial intelligence I use or day to day, always in the Agency' s excess ochets it to make artificial intelligence and you' re already using some tools for it. I understand that throwing out GPT, but some automations or something so you' re doing. Yeah, we' re with CHATGIPT for a thousand things to create content. We create a lot of content for affiliates. We use it
the way we believe it. With that we are now creating tailor- made content for each of the affiliates, that is, you, as an affiliate of one of our products, can have custom content for your audience and the four hundred affiliates can have it. We' re working on that and we ' re going to make it available for this launch. And then there are many internal processes that also happen alone with artificial intelligence, defining strategies for affiliates,
for what they can implement, for them to see results. We can automate all that, too. And then there' s always a human contact. Membership is not without a relationship between people but there are many. I mean, if a person on my team needs an hour of meeting with an affiliate to define the perfect strategy for their audience. Now you don' t need any more now and some tools to recommend artificial intelligence. I always like going to the basics. I don' t go crazy with great tools.
I think they use with a correct use of CHAGPT you can do everything and then tools like Make, for example, the old integromat or a Zappier that I can automate in the connection between. Also as excel or wu sites irtabol we use all that for CRM themes, so in the end I used the automated GPT chat theme with systems like Make, which allows you to execute actions alone. I have made in the entrepreneurial club triumphs that is a telegram group
every Monday and Thursday with make and with integrated chajept. A summary of all the comments, with links, is generated with the mention to the people. And it' s brutal, because that' s what I did before manually
and now automatically and much better than I do, they check. Everything puts the summary with the points of each and it' s brutal the time that is saved and the service and what helps people, because now they don' t have to check every day, but with them coming in on Monday on Thursday they check and if there' s something that interests them and this is
just an example, then artificial intelligence. I think it' s going to change everything and whoever stailo takes advantage of is going to have results a lot faster than any other business. Okay. And now, to finish, Javier, where people can find more information about all this, where they can find you, you, contact you, hire you whatever it is, because my operations center, where I am most of some way localizable, is instagram en.
Javier, lices can find me, they can go on. I share a lot of reasoning content, with maqueti of affliction, entrepreneurship and so on, and they can write me for private. If you want, I' ll see it for sure and also in the do in Labio. I have there, because all the free classes, courses that can be done, services that you can offer from the agency and so on. They' re gonna find everything there, but, well, they' re writing for private.
Tell me what you thought. I want to know what you took? Even putting up a stories or whatever, mentioning us and seeing if you' ve taken all this away. Shared Gospel Javi. Thank you so much. I was just commenting that just stopped the recording. I hope it' s recorded and there' s no problem here with Skype. A strong hug and nothing we' re in touch with and congratulations on everything you' re creating and everything you' ve contributed in this amazing interview. A big hug. Thank
you very much. A hug.