Episode 40: Michelle Loret On The #1 Priority In AV Sales

Highlights From This Episode…

• Handle change orders by presenting the facts and explaining why there is a cost associated with the request.
• Create new business by introducing yourself to customers already working with someone in case they need an alternative someday.
• How to do a good site survey is an important part of AV sales training.
• Sales teams need to respect engineering teams.
• The information Sales gives to engineering determines the success of a project.
• Don’t engineer without a budget.
• Say Cat X or structured cabling when speaking with IT (don’t say CAT5).
• For AV to become truly software-defined, devices need to commission themselves. 

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