Values, Not Demography, Are Destiny: A Conversation With Michael Adams
Feb 17, 2022•59 min•Ep. 48
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Episode description
This episode features a fascinating interview with one of Canada's most distinguished market researchers, Michael Adams, the Chairman and Co-Founder of Environics Research. In this wide-ranging conversation, Michael provides listeners with a data-based analysis of the diverging differences in values between Canadians and Americans through the pioneering work done by Environics in social values research.
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