Andrew Oland on Moosehead's 'Export or Die' Strategy

Moosehead Breweries is a New Brunswick icon. The company has been in business for more than 150 years and is described as “the last major brewery in Canada still owned by Canadians." With annual sales of $200 million and a staff of nearly 300 people, Moosehead is one of the larger manufacturing companies in the province.

Andrew Oland, the company's president and CEO, joins Don and David on this week’s Insights podcast.

Andrew tells Don and David about the company’s long history since Susannah Oland started the firm in 1865 (he is the 6th generation), and the bumps it encountered along the way, including burning down "several times."  He discusses the challenges and opportunities of being primarily focused on export markets and provides insight into how New Brunswick can continue to generate the second-most GDP from the brewery sector out of province in Canada.

The Insights podcast combines the experiences of an economist, David Campbell, and a social scientist, Don Mills, to explore the challenges and opportunities facing Atlantic Canada, promote data-driven decision-making among policymakers, and encourage a wider dialogue and debate leading to greater prosperity for the region.

Search for “Huddle Insights” on podcast platforms like Apple and Spotify, and follow the show so you don’t miss an episode. You can also listen to past conversations there.