Ever found yourself in a meeting where everyone is using the same word but meaning something entirely different? Data dictionaries can solve this problem by ensuring all team members are on the same page regarding key terms and metrics. We dive into how strategic planning across different quarters influences organizational goals, the significance of creating a data dictionary, and its impact on fostering collaboration and data governance. Learn why establishing a data dictionary is not just a 'g...
May 05, 2025•31 min•Ep. 27
Feeling the warmth of mid-April while discussing transformative business strategies! Join us for the essentials of data monetization, new product development, and operational efficiency. Discover how qualitative and quantitative data can reveal hidden profits, optimize customer service, and spark innovation within any industry. Learn from real-world examples, like Apple's ecosystem innovation and Amazon's grocery delivery partnership with Whole Foods. Whether it's cutting unprofitable customer s...
Apr 21, 2025•55 min•Ep. 26
What hidden potential lies within your customer experience data? On this episode we get into how understanding customer interactions and feedback can revolutionize your business strategy. From segmentation to personalized buyer journeys, we explore practical examples that demonstrate why customer experience data is crucial for improving ROI and building long-term customer loyalty. Join us as we reveal how to turn qualitative feedback into actionable insights and why every touchpoint with your cu...
Apr 07, 2025•40 min•Ep. 25
Ever wondered how you can turn your data into a revenue stream? Today, we jump into the practical approaches for directly monetizing data. We cover how to sell aggregated anonymized data, craft industry-specific reports, and navigate the complexities of privacy and compliance in data transactions. Learn from real-world examples, including a local entrepreneur's innovative journey in the whiskey collecting world and how major companies leverage data strategically. This episode is packed with acti...
Mar 24, 2025•47 min•Ep. 24
It’s time to get practical as we discuss the importance of data cleanliness through the story of a mid-sized auto parts manufacturer that invested $200,000 in an AI system for predictive maintenance. We uncover how inconsistent data logging and lack of standardization led to poor AI performance, emphasizing that AI is only as good as the data it uses. Learn the crucial steps businesses should take before implementing AI, including thorough data hygiene audits and understanding team processes. Th...
Mar 10, 2025•27 min•Ep. 23
Welcome back to Insightly for our first episode of 2025! Today we will recap the important data trends we're seeing come to fruition this year, particularly focusing on AI readiness within companies. There is a big move towards making data accessible and understandable for all roles, and a need for common language within organizations. We also look into the emerging trend of niche AI data products and the integration of physical and digital user experiences. Finally, we get into the hot mess of ...
Feb 24, 2025•28 min•Ep. 22
In this episode we are going to get into the significance of data in today's business environment, discussing its critical role in operations, marketing strategies, and more. Jordan shares insights from her work at Bondfire, focusing on the evolution of customer-centric strategies and the power of customer journey mapping. We explore how data-driven storytelling and strategic content can cut through the noise on platforms like LinkedIn. Shifting gears, we talk about the pivotal role of data in t...
Dec 15, 2024•39 min•Ep. 21
Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you un...
Dec 01, 2024•46 min•Ep. 20
Today we are jumping into the fundamentals of data terminology essential for anyone using data to drive business success. We start by breaking down key concepts like Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), explaining their significance and applications. We then explore the difference between raw data, metrics, and analytics, and how these elements contribute to effective data visualization and business intelligence. By the end of the episode, you'll have a cleare...
Nov 15, 2024•26 min•Ep. 19
In this episode ofInsightly podcast, we are going to explore how asking the right questions of your data can unlock valuable insights and provide competitive advantage. We will look at case studies of how predictive analytics can be used to achieve significant savings. Furthermore, we discuss overcoming hurdles in data implementation, the importance of cross-department collaboration, and share potential questions businesses can ask their data to enhance decision making. Tune in for real-world ex...
Nov 01, 2024•35 min•Ep. 18
We are deep into spooky season with Halloween around the corner, and one of the most frightening things for businesses is cybersecurity and effective data usage. Our special guest, Tariq Azmi, who has 20 years of experience in the IT sector shares his valuable insights into his career journey and the evolving landscape of technology and data security. We explore the importance of data classification, managing data breaches, and the pivotal role of collaboration and communication within organizat...
Oct 15, 2024•54 min•Ep. 17
Navigating Dirty Data with Special Guest Shae Blevins Welcome back to another insightful episode of the Insightly podcast! If this is your first time tuning in, we are excited to share our data nerdy hour with you. Today, we dive deep into the world of data management within businesses and organizations. We're thrilled to be joined by Shae Blevins from Third House Company, a multifaceted marketing expert known for her impressive skills ranging from content creation to cleaning up dirty data. We'...
Oct 01, 2024•43 min•Ep. 16
In this episode, we leap into the world of how data and artificial intelligence are being utilized in the Olympics. From athlete training and environmental conditioning at the Colorado Springs facility to enhancing spectator experiences and ensuring fair play, AI is making a significant impact. We explore the International Olympics Committee's AI agenda, its applications in event operations, refereeing, and judging, and discuss its potential implications for future sports events like the LA 2028...
Sep 25, 2024•15 min•Ep. 15
In this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision making, data monetization, and data science/AI. We also delve into the challenges and opportunities of having a CDO/CDAO, the importance of fostering...
Sep 18, 2024•13 min•Ep. 14
In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decis...
Sep 10, 2024•33 min•Ep. 13
In this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highlight compelling statistics showing the benefits of a data-first strategy, such as being 20 times more likely to beat competitors to market with innovatio...
Aug 15, 2024•10 min•Ep. 12
In this mini-episode, we dive into the intricacies of metric mapping within CRM systems. We discuss the process of defining objectives and translating them into actionable data points, stored across various platforms. The conversation sheds light on how to track and visualize key metrics, integrate data into CRMs, and the importance of understanding the journey and objectives of prospects, products, and customers. Join us for insights on beginning with curiosity and imagination in the world of d...
Aug 14, 2024•11 min•Ep. 11
In this episode, we explore the pros and cons of using spreadsheets in business, acknowledging their utility but highlighting their limitations as companies grow. We discuss the challenges of scalability, data integrity, and the inefficiencies that arise from multiple users and departments relying on disparate spreadsheets. Tune in to understand when it's time to transition from spreadsheets to more robust data management solutions and how to ensure data accuracy and efficiency across your organ...
Aug 13, 2024•10 min•Ep. 10
In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also disc...
Aug 01, 2024•45 min•Ep. 9
In this episode, we tackle the often daunting topic of data privacy regulations. Jordan Walker will lead us through the conversation as we break down what GDPR is and its significance, especially for those of us in the US as we look at similar emerging regulations. We explore why data privacy matters, how it's set to impact global and US businesses by 2025, and what steps you can start taking today to protect your company. From understanding consumer rights to discussing practical tips for audit...
Jul 15, 2024•26 min•Ep. 8
In this episode, we host our first-ever interview featuring Wichita's local data expert, Ted Kriwiel. Ted shares his journey into data science, beginning with a flag football league at age 19, and spanning to his recent tenure at Moonbase Labs. He discusses his hands-on experiences with building data solutions for Network Kansas, and how effective data visualization and storytelling can lead to meaningful improvements in nonprofit sectors. The conversation delves into the unique challenges and o...
Jul 02, 2024•41 min•Ep. 7
Today, we're diving into something that's super close to our hearts - the magic blend of data, sales, and marketing. My journey, along with my co-host Alyssa's, has been nothing short of a data-driven roller coaster. We've seen firsthand how data isn’t just a buzzword; it’s a game changer, transforming how we approach sales and market our brands. From the days of cold calls and printouts to the era of CRMs and sales enablement tools, we've lived through the shift. Data has not only made our jobs...
May 15, 2024•28 min•Ep. 6
On this episode we are excited to kick off a mini-series where we're diving into the awesome world of using data to amp up your business, especially when it comes to raking in more cash. So, we're starting with the juicy topic of profit models—sounds a bit yawn-worthy but trust me, it's anything but. We're gonna explore all the cool and unexpected ways your numbers can actually help you innovate not just in making more moolah but also in how you handle sales/marketing, customer experiences, and ...
May 01, 2024•27 min•Ep. 5
Hey everyone, welcome back! This time we're shaking things up with a fresh format. We're diving into a fictional scenario with 'Dynamic Consultants,' a pretty solid IT consulting firm focused on healthcare and manufacturing. Despite their success, they're hitting a snag in keeping healthcare clients after project completion and are eager to beef up their manufacturing clientele but aren't quite sure how to proceed. Jordan and I chew over this scenario, brainstorming ways to enhance client retent...
Apr 15, 2024•25 min•Ep. 4
Fresh off from being honored at this year's Innovation Awards by our local business journal, we're buzzing with excitement. Our accolades, particularly in revenue analytics and customer segmentation, set the stage for a deeper exploration into the critical, yet often challenging, world of business data. This episode delves into common hurdles businesses encounter, like identifying what data to measure and overcoming analysis paralysis, as well as technical barriers including custom software inte...
Apr 01, 2024•41 min•Ep. 3
Unlocking Business Growth with First Party Data: Insights and Strategies Hello, listeners! In today's episode, we dive deep into the realm of first party data, a crucial asset for businesses in the age of heightened data privacy concerns. We explore various facets of this topic, including its significant role in understanding customer behaviors, enhancing their experiences, and ultimately, driving business growth. Our discussion covers real-life examples of how businesses can collect and leverag...
Mar 15, 2024•29 min•Ep. 2
In our inaugural podcast episode, we dive into the heart of an increasingly important topic - the need for businesses to shift from mere data-driven decision making to establishing a holistic data-driven culture. Through our conversation, we emphasize the impact of this paradigm on businesses, regardless of their size. We discuss the pressing challenges that many businesses face, including the technical complexities of data integration, concerns over data access and visibility, as well as miscon...
Mar 01, 2024•17 min•Ep. 1
