Category Blurring Forcing Leading Beverage Manufacturers to Evolve Their Business Models

Recent partnerships between alcoholic and non-alcoholic beverage producers have bridged across traditional category lines.

Traditionally there was a divide between non-alcoholic beverage producers dipping their toes in alcoholic beverages and vice versa, but that barrier has begun to erode and largely break down over the past 1-2 years due to shifts in consumer demand.

Today we discuss how the blurring of beverage categories is forcing leading beverage manufacturers to evolve their business models.

Topics discussed:

• How recent partnerships between alcoholic and non-alcoholic beverage producers have bridged across traditional category lines
• What motivates beverage producers to explore expanding into non-alcoholic categories
• The driving forces behind the expansion on the non-alcoholic beverage side
• Challenges non-alcoholic beverage companies need to manage as they expand into bev-alc
• What drives beverage producers' different paths to enter the bev-alc space
• Which producers are participating in this recent category blurring and if they facing any challenges in evolving their business models
• The long-term implications are for these trends

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