Data Is the Fuel for Optimal Customer Experience

We keep hearing about the importance of customer experience, which is code language for data quality combined with smart business processes. These days, the whole concept of digital transformation is central to improving customer experience, but it won’t go anywhere without quality data. So notes a new report published by Experian, entitled Mastering the customer experience: Why insights-driven businesses are winning in the digital age. Hear all about this new report on today’s InsideAnalysis Radio Show! Host @eric_kavanagh will interview Erin Haselkorn of Experian, along with Dr. Geoffrey Malafsky of Phasic Systems, Inc.