Customer Consent and Preference Management

You’ve likely heard about the right to be forgotten, a key construct of the European Union’s recently implemented General Data Protection Regulation. But what about the right to be respected? Customer experience has become a critical success factor in today’s business world: the companies that demonstrate their respect for customer preferences have the upper hand.

Check out this episode of InsideAnalysis to hear Host @eric_kavanagh interview industry expert Sonny Desgupta of SAP about the latest innovations in this burgeoning field. They’ll discuss how companies can make customer experience their competitive advantage by focusing on trust. By balancing consumer privacy with relevant personalization, marketers can strengthen brand loyalty.