This is Inside the Vegas Huddle, your podcast connection to the events and initiatives led by the Las Vegas Super Bowl fifty eight host Committee in advance of the big game at Allegiance Stadium. Welcome to Inside the Vegas Huddle. All right, you are listening to Inside the Huddle, the first of many podcasts that we're gonna bring you from the biggest single sporting event that's ever gonna hit Las Vegas. Of course, we're talking about Super Bowl fifty eight coming up on
February eleventh, is gonna be a lot of fun. We'll take you behind the scenes what goes kind of into the planning, the preparation and of course pulling off one of the biggest events the NFL has ever had. That's going to be Super Bowl fifty eight. So it's gonna be a lot of fun. I'm Chris Matthew, sports director at eight News now KLAS TV here in Las Vegas, along with Joe Anna Bauman, who is the morning show host.
Was Sonny one oh six point five and iHeart radio and boy, I'll tell you what, Juanna, we are so thrilled to have this podcast and talk about really kind of go behind the scenes withinside the Huddle with a terrific guest we have coming up right, there's just so much planning, preparation,
and then of course the execution leading up to Super Bowl fifty eight. So during Inside the Vegas Huddle, you're going to kind of get a behind the scenes of how all that magic happens, and we're going to be really talking to the huge playmakers. And it's hard to believe this game kicks off now, Joanna, less than six months. The anniversary was Friday, six months from last Friday. This game is gonna kick off right here in Las Vegas.
We got the movers and shakers. Let's introduce him here. We got Maury Gallagher, the chairman of the Super Bowl fifty eight Executive Committee and chairman of the board for Allegian Airlines. Of course, that name Allegiance sits right on the side of the NFL's premier stadium, in the NFL Allegiance Stadium in Las Vegas, so that's gonna be a lot of fun where the Super Bowl will be played. By the way, we got Sam Joffer, who was
President and CEO of the Las Vegas Super Bowl Host Committee. So terrific guests here for our first I'm amazed we got these two gentlemen in here, because these are the movers and shakers as we get ready to Super Bowl fifty year. Thank you guys for fitting us in your schedule. How are you welcome? Thanks for having us, glad to be here. Well, we're very
excited to talk with you guys. Of course, we know that you guys have been instrumental from start until today six months out now leading up to Super Bowl fifty eight. So we're gonna dive into some questions just to kind of give people a little bit behind the scenes of the magic that has already occurred. Now, we know that hosting a Super Bowl in any city it is no small feat. It is a very large undertaking to really kick it off.
Whose incredible idea was it to bring the Super Bowl here to Las Vegas? And then, of course maybe talk to us a little bit about the process of securing that. Well, I think without a doubt, the whole process to even hosts a Super Bowl starts with getting an NFL team in your host city, because you have to have a host team. And then next step, obviously is a stadium to host it in. And I know the LVCVA and more. You can wait in the dream team that was working on
bringing the Raiders here. Building the stadium, which really is kind of the first step to making has happened. And then and then some of us are lucky enough to come in towards the end and put together the bid to hosted a Bowl and then be part of the magic at that point. But a lot of the heavy lifting happened in what twenty nineteen. Actually before that, you go back to twenty sixteen, twenty seventeen, when mister Davis was wanting
to move. He didn't in Oakland. Have had their disagreements over the years, and he was talking to both La and Las Vegas. And I think it's fair to say that Jerry Jones, who owns the Cowboys, we got to meet him when we were doing the stadium, and his background store was very interesting. In eighty nine when he bought the Cowboys, he was a
newbie in the NFL and Cowboys were losing money. It's hard to believe that franchise would have ever lost money, and Al Davis the Raiders took him under his wing, and so fast forward through all the kind of the last thirty years in the NFL and Jerry Jones is arguably the number one guy owner in that team, and he got he taught the NFL how to market and sell.
Fact, he went had to go to the mats and they had a lawsuit in nineteen ninety three ninety four when he tried to sell individual advertising inside a stadium. And before that they had a committee of five, six seven people and everything went through the NFL proper. It wasn't individual teams weren't allowed to sell anything. And he showed him the error and there's ways, and he has made those gentlemen and ladies a lot of money since then. And
to that end, he took mister Davis Junior under his wing. Maybe Mark wouldn't quite agree with this, but go to La come to Vegas, and he coached him to come to Vegas. But what you had to do is
you had to sell the NFL on Las Vegas. Those that have been around a while and then two thousands we were being sued by the NFL for using the Super Bowl name, and betting and gambling were not something that we're you know, in the NFL's you know pr full You had the rules passed where the courts found that gambling was okay at the state level, and you know, it's one of those things that's going to come, so you'd get you
to get on board or miss the train. And so the NFL got there, and I'm sure mister Jones was just speculating, very influential and making sure that Las Vegas became a city that was interesting. And you know, you go get mister Davis shows up, he makes his pitch, and this town understood the power of NFL and it's been amazing. I've been here since, like I said, ninety two, and it's been an entertainment capital. Now it's both. Yeah, there is no city in the world like Las Vegas,
and the NFL was the kind of kickoff you obviously had. The Nights were there too, But that whole exercise to bring the NFL here, the joint venture with the state, the tacks that they put in place, the money they invested in the stadium, If it's worked better any place else, I'd be hard pressed to figure out where. Yeah, And when you think about like you were saying, Jerry Jones was a huge advocate for bringing the NFL Las Vegas. He was a big cheerleader when we were covering this story
when they first announced, Hey, we'd like to come here. If you get the funding, if they build it will come and so forth. You know, like like Mary said, Jerry Jones was a cheerleader for Las Vegas. He loved last day. What's the perception now of the NFL as it looks at Las Vegas now, Well, you know, Sam may be closer to that than I am. But you can't help but be excited about Las Vegas. This is an outside observer. We have one hundred and twenty thousand
hotel rooms within a you know, two mile walk. When we were in Phoenix, great place did a good job hosting, but you sat in downtown and you drove twenty miles to Scottsdale to do a lot of the parties. You drove twenty miles to get to the you know, Glendale for the field. It's all right here. You just can't match what Las Vegas can do. And and another thing, when we were being accorded for the stadium, Mark Badane, who is then president of the Raiders, had us up on
the hotel they are looking down on the stadiums is being built. I'm not sure what triggered it, but he said, you guys don't know how good you are. What are you talking about. Well, the hospitality this town is unbelievable in hospitality and you don't even understand it. It's just part of your DNA. You just do it. And I kind of stepped back and I go, well, you know, I think he's right, and so you're going to see that in spades. And you have the LVCVA, which
is arguably the best hospitality promotional group in the world. I mean, look at what Steve Hill and his team are doing. They've got the F one coming, They've had conversations from all kinds of people. If you're not in Las Vegas today in the sports world, you're probably wanting to be here.
And I think, yes, the NFL is always a fan of anything that helps elevate the brand, helps elevate the Shield, elevate their events, and is one of their if you look at their key tent pole events between Draft and prob what Vegas was able to do to help elevate those events further cemented the fact that I think NFL, whether they would admit it or not, or have a little bit of a love affair going on with Las Vegas and what it can do for the for the events and the brand. Well,
mister Goodell's quote after the draft, how was it? It was perfect? No, it was better than perfect. Those are high praise coming out of a pretty dour guy. Yeah. Absolutely, yes, And I know, Sam, obviously you have seen so much starting work with the NFL and the Super Bowl host Committee back in nineteen ninety seven to today. You've seen all the different cities go through the process, go through you know, getting that
winning bid to present day. I mean, what type of things can you walk us through that really can people can understand the significant milestones that occurred during a process like that. Well, yeah, I cut my chops back in nineteen ninety seven. The back then, the Super Bowl is a different scale. We had a media center that had maybe seventeen hundred to two thousand members of the media in twenty five thousand square foot ballroom at the Hyatt next of
the stadium. In two thousand and two, that had grown to about thirty five hundred members of the media and required a hall of the convention center. Then by twenty thirteen they were taking up multiple halls of the convention center. Six thousand members of the media, So to watch that growth year after year has been really privileged to kind of see that. And we had gotten New Orleans awarded Super Bowl twenty twenty four through a lot of different complications with the
NFL scheduling and calendar. In our bid to host twenty twenty four New Orleans, there were some languages that said, hey, if the season changes and the schedule goes to seventeen weeks, New Orleans can't host because of a little thing called Marti Gras that would have been happening over the same time. And to find print in that bid said you will allow New Orleans a chance to come back and bid on the next available Super Bowl. So redid the bid,
got twenty five awarded, that opened up twenty four. They left a hole in the calendar, at which point I was lucky enough to get the opportunity to come work with the LVCVA to put together that bid. And I certainly would have been very happy and content to stay in New Orleans and do another Super Bowl New Orleans dust off the plans, do it like we've always done it. But the chance to come here and be part of the first one in Las Vegas, it's it's more than just putting on the Super Bowls
being part of the history in the timeline here. So after watching all that growth and knowing that there's nobody in this country better position to accommodate their growth, there's also been another growth factor after COVID. You know, we saw Super Bowl in twenty twenty, twenty twenty one after COVID in the height of the pandemic, they got reduced to a no fans environment in Tampa that year. Then uh, more and I got to go to LA because we got
in the Super Bowl awarded at twenty one. Yeah, my years getting mixed up. Twenty twenty was Miami, then twenty twenty one was Tampa, then twenty two was LA, twenty two was last year. Three was this. Yes, so I think I think we got it. I think we got it all down. You can edit all that outlet, But you know, Morey and the committee, Steve Hill and Jeremy will be on with us in
our executive committee for the host committee. Right after we got it awarded in December, went over to LA to go watch the operations there, try and see what the comeback was like after after COVID, And that was the one where you started to see everything coming back. Wasn't a full super Bowl yet, the media attendance wasn't there completely, the sponsor by in wasn't there completely yet. But what we saw there I think more you can kind of speak
to it. I think it was. It was really interesting walking around with this guy who has such a great history with with with NASCAR and major events. But he was one of the ones that came back with us after that trip and said, whoa, we got to get ready. This is this is this is already a big deal coming right out of COVID and then got
to see it again in Phoenix together as well. And I think that right now, if Super Bowl is back at one hundred percent in Vegas, is gonna be back to one hundred and twenty percent because we do everything better here, you know. I was thinking also when we talked about Las Vegas is the sports and entertainment capital the world. There are so many opportunities here in Las Vegas, a myriad of opportunities with the resorts, the hotels, the
stadium, the outlying areas. And I keep hearing from everybody this will be the NFL's biggest and best party they've ever hosted, which makes sense because there's so many opportunities do things. Is that kind of what you're seeing, sam Oh, I think we all recognize that Super Bowl weekend in Las Vegas any
given year is already a huge weekend. It is a favorite destination. If you're not going to Super Bowl, you're coming to Vegas because you know it's a party for the Big Game, feeling parties and the sports books and all the excitement the city brings. So when we lay to the actual Super Bowl in on top of that, it's gonna be an incredible opportunity. And what one of the things that Vegas brings to the table. And we beat this during the bid process A lot is we had to educate the NFL very carefully
on what's generally at one size fits all bid document and bid process. We had to say, no, a lot of this does not apply to Vegas. The way transportation and hotels and special event venues goes, everything's a little different here and a big part of that was the fact that we've got these incredible resort partners here who are not just hotel room providers, whereas in most other cities they would go and negotiate with a hotel for hotel rooms for guests
to sleep in. But here in Las Vegas, it was quickly evident that the resort partners. Yes, they're a key part of the hotel rooms we need. But by the way, we got one hundred and fifty thousand of them, so I think we can carve out some for Super Bowl. But those properties are also an integral part of our special event planning because they're hosting
our venues. They're part of our transportation plan because they all have incredible fleets and services that they provide on a regular basis for their clients and their customers.
They're part of our safety plan. They've got incredible security forces that we can layer into a Super Bowl. So it's kind of forced everybody to think about this super Bowl very differently because of everything that Las Vegas brings that they will well, just as an outsider looking at this process, and you get a notebook that's an inch thick with small print of all the stuff you have to think about, and there's ten major sections. Security, obviously, transportation,
hotels. We're talking about fifteen thousand volunteers, So how do you get fifteen thousand people to show up for one day, train them, make sure they're all dressed properly, make sure it just goes on and on. And I've had the privilege of being in these meetings now as these people are starting to come up to speed and the talent in this town, and you go through each of these ten sections and you listen to the people. I mean, this isn't like colly g I sure hope we can get there. They're
on their game. They're right now, they're here hotels. There's guys with thirty years of experience doing this stuff. Security. The Las Vegas Metro has done security since the you know, we were all shep was a pup. It just all the expertise in this town is set to do it. And that's not to say others can't do it and haven't done good jobs. But you're just going to see an experience here that's going to be I think,
exceptional, and it's going to be smooth. And not to say again it's not smooth, but like what I saw in Phoenix, it's just distance and you know, it's it's tough to put together. But the biggest problem we're going to have, I think, is we don't have enough parking spots for airplanes. That's yes, where's that gene Airport? I was coming back from from Phoenix and I sat an hour on the runway wow in Phoenix because they had a hold here in Las Vegas because of all the airplanes taken off right
from the party. And you bring up a good point when you've attended the recent super Bowl in Arizona. What were some of the lessons that you learned there that you're like, up, that's not happening in Vegas, or maybe that is happening in Vegas. Well, again, i'm the amateur Sam Scott better, but it's just a physicality. You can't overcome twenty miles to get to some of the parties, twenty miles to get here, and you know at the stadium, I think the parking at the stadium was a bit of
a problem. I know we sat for quite a while in a parking lot, just like a bad jam, you know, just sitting there and so but you know, it was a very successful super Bowl. It worked well. I don't think we're going to have some of those same problems. If we do have problems, logistics will be you know, it's a tough place
to get to at times, but you can walk there. Sure. Well, it's like like Sam was saying, you were even saying that you're you're, you're down to the nitty gritty just in terms of how many people are going to walk over Hacienda A Street over I fifteen, or how many people are going to travel this way or that way, and the three hundred foot
guard around the stadium. Talking about that little that's interesting. I mean back to when we were saying earlier too that applies to that is that we're very, very lucky that we have those eleven sections of the bid document that we had to sign off on get signed off on by a separate entity called the Las Vegas Super Bowl Host Committee. So we are a nonprofit signs the contracts with the NFL, raises all the money, and delivers on all the obligations
that were put forth in that bid, heavily supported by a lot of great stakeholders here, the LVCVA and the resort partners and chambers. And the first step in that nonprofit though, is we have a very small, lean mean staff of about fourteen people that are doing all this. We couldn't do it without this host committee structure and this nonprofit structure, which consists of nine executive
committee members that oversee subcommittees. These eleven subcommittees that align with all those obligations we have with the NFL. So there's a Transportation Committee, a mediumpr Committee,
a hotel committee, public safety list, goes on and on. This committee helped identify incredible chairs to volunteer their time to chair these subcommittees and extendimentations to anywhere from fifteen to forty members of each committee that are assisting our staff and making sure that Las Vegas' best interests, best practice is best expertise is brought to the table for all of these details so that our staff can lean heavily on them, and we do lean heavily on and they all meet monthly,
so we start doing the math. We've got over three hundred committee members serving on all those committees. They're all meeting monthly, so that's dozens of meetings every month that we're doing on top of full board meetings where everybody gets together. So we've got a Transportation Committee that is sitting there on a biweekly subgroup calls monthly group meetings, working with the NFL, their contractors, their providers to help make sure that this plan is set up as frictionless as possible
and for the best case for success. So to your point, they are looking at and asking those questions, how many people are coming by the hour on game day across you know, historically from Phoenix, LA all the way back. Let's take a look at the hourly breakdowns. Then let's take a look at the entry points the stadiums. It's been reconfigured because as stadium's gonna
look nothing like it does for a Raiders game for Super Bowl Sunday. Once you're taking no account the public safety and federally mandated SEER one status security plan that goes in place for Super Bowl. So where you see all this great parking for a Raiders game, that's gonna be parties, hospitality, back a house, staging of media production trucks, and and halftime rehearsal space. So
that creates trickle down problems that we have to solve. So working with the community in the neighborhood to find alternate parking solutions or alternate transportation plans altogether, and what's a different way to get people to stadium. So there are a lot of smart people volunteering their time in this destination to help us figure it
out. Yeah. I think that's a tough one because a lot of people, I think don't wrap their heads around the fact that this is not just a Raiders game, right, and so thinking about that perspective from the outside, so much has to change and so much has to happen. That's different. You start this stuff two years in advance. Yeah, and you have
to. And you know the complexity, the size, the scale. And I've worked in a reasonably sized business, this very few organizations, and you do it for one day and one day only, and God help if you don't get it right. No, but make no mistake, this could not and this would not happen without an incredible destination that is solidified with stakeholders all working toward a common goal, and without the expertise of those people weighing in
on medium pr and transportation and public safety. And I could go on and on and on. This just doesn't happen. It cannot happen with our we have a great staff, but the volunteer expert from every level, from our committee volunteers all the way to the nine thousand plus volunteers that will be using
throughout the community to help welcome fans. We want to make sure that the welcome experience and the hospitality that's shown here in Vegas is second and none, and that the minute somebody steps off the plane at the airport, that they are treated like a VIP and that they get that crazy, crazy Super Bowl meats Las Vegas vibe that only can happen here and very exciting. Let me ask you this too. We got the resort corridor, you got the stadium
where all the people will be gathering. What about as the preparation continues and you count down to that February eleventh, Super Bowl fifty eight, what will the average citizen in Las Vegas maybe kind of wants to partake in some of this stuff and have some fun associated with the Super Bowl. Are there going to be things for us, the average common Las Vegan. No, they
won't even know the Super Bowls happen. There will be There will be no shortage of wild and crazy things going on that week because you got Summerland, you got Henderson, you got these arenas, these small little bags, and it'll all start on Monday night of Super Bowl Week. So Opening Night is the first official event of Super Bowl week, and that is when the two teams have arrived. It's the media's first opportunity to interview them. It's quite
the production. It's nationally broadcast, but there will be publicly available tickets for that, so that'll be the first thing the public can buy a ticket. Two is to go participate Nobody Night and see that circus spectacle of what happens on Monday Night. And then will that be at Team Mobile or will it be at the stadium. That will be at a venue that we're going to
announce on August twenty. Thank you for that beautiful segue to August. The next episode will not the NFL's coming to town, and we are jointly doing a very exciting press conference that day where we're going to kind of give everybody a first look at what Super Bowl is gonna look like here in Vegas. So a lot of the events that we've been talking about for months and that
where they're going to be will be unveiled. A lot of the community programming that we're doing is going to be unveiled, whether that's environmental programming or community affairs initiatives and and uh different efforts there. We'll talk about a lot of the people that are making this happen in the NFL will participate in the press conference. It'll be an incredible day and give us a couple of weeks and you'll have a front row sea. I cannot wait that long. I'm impatient.
So the Super Bowl, Now, let's let's just talk about the volunteers that you've that you've you know, participated and gotten and these people are helping. Was that a big, big challenge in this town? Like marisays, this town is so tremendous in terms of giving back and helping and patting each other on the back. Would you agree this is a it's a it's a big city, a two point five million, but it still has that small town feel of I got your back, you got my back. Oh,
it's definitely a big little town. And uh, you know, the size and the scale. I don't think any place on Earth is constructed to have the ingress egress of people coming in for the number of people here, the ratio, there's always a factor of what ten to fifteen twenty times the normal population that it's in this town just because of the size of what it does.
And so you build systems and processes to do that, from coming through the airport, from driving from the LAS to all those ways you get here, and you know, this is a bigger weekend, but it's pretty much a lot of what we do already. Yeah, So for those locals who are looking that have already signed up the volunteer I was shocked, honestly.
Usually that recruitment effort to get those nine thousand volunteers that have gone through every step of the process from filling out the application to uploading their identification to providing a headshot and getting scheduled for an orientation and a training that's usually a two to three month process at least, with a daily checking of how many we had today, how many we had today, and activating our media channels and
activating our social media and trying to recruit, recruit, recruit, And I don't if I remember correctly. We launched the program on a Tuesday, and I think by Thursday or Friday already hit the seven thousand number and they just
kept trickling in after that. So we're well over nine thousand volunteers that are that have signed up to do that, and it speaks volumes about a the excitement in LAS Vegas to be part of it, be the spirit of of of of giving here in time here, and they're going to be an integral part of what we do. Again, like I said earlier, you know we need that that VIP treatment from the airport to Fremont Street to the strip, everywhere you turn it super Bowl and more. You've seen it in Phoenix
a little bit. They weren't as present in LA because of the spread out demographics, but those volunteers become a great touch point with all those visitors that are here. So we couldn't have been more thrilled with the response the community came. And you know that that volunteer force is not replacing any jobs. That was some of the feedback. We got. Our concerns because this is our first Super Bowl here in Vegas, and a lot of questions about that
volunteer program. But we're going to tap out everybody who does this on a day to day basis or part time business for being ambassadors at trade shows and working registration boots and things like that. Those aren't what our volunteers are doing. We're gonna every body here in Vegas it does that on a regular basis, will still have those and more opportunities throughout the week between the NFL, their partners, the other events that are going on to be a very busy
time for the entire tourism industry. These volunteers are brought in to represent the community and to do some of those things that normally you wouldn't see. So when you are just meeting and greeting and being a friendly a friendly face talking about how great Vegas is is not just a great place to visit, but it's a great place to work and play and maybe come back here and live,
we never know. Absolutely. Can you pull back the curtain a little bit and tell us maybe about some of those special elements that you're incorporating to really reflect the spirit of Las Vegas. Well, I think one of the things we've been very adamant about is that we want to make sure we bring the Super Bowl out to Las Vegas. To the community. It is much more than just a game on Sunday at Allegiance Stadium for sixty thousand plus you
know, Ish people. It's more than just the fan fest that will be happening, but the NFL produces we as a host committee, felt and obligation to extend this out, So you're going to be hearing later about some really exciting, big event activations and things that will do so that anybody who wants to be part of Super Bowl'll be able to come out and participate in different activities, whether that's activations, whether it's music and food and autograph sessions and
all those fun things that you would imagine that we will be unveiling at the appropriate time. I think the thing I learned as a neo fight I haven't been to one Super Bowl many years ago. I've found that television does such a marvelous job. But you know, I'm not much of a partygoer. But this town, you know, is going to do things that people haven't
understood. And after going to see a couple of them in La and here our Phoenix, the ability to kind of put it all together, to be as organized as you're going to be, and more importantly, we've done it before and so all that stuff is going to pay dividends as we get down the road here. But uh, you know, having guys like Sam, having all these professionals running the committees, it's going to come together. There's going to be some issues, but I think we'll recover very well as a
result of that. So yeah, I'm couldn't be. When I took the job as a committee chairman, I really, you know, I knew I wasn't going to do a lot. More importantly, I needed to know that the guys were going to be here doing this stuff. Knew what they were doing, and Sam and and you know coming in behind and particularly the LBCVA. Kudos to those guys. They're really good at this stuff. It's a top notch professional team. And I'm along for the ride, so to speak.
But I'm I'm their biggest cheerleader, you know. You know what I'm excited about coming up here. When they started announcing the acts, the halftime acts and so forth, and we had the CBS NFL crew in doing some promo stuff about two months ago, so I asked them, I want to ask each of you also, if you could pick any halftime act for Super Bowl fifty eight, no matter who it is, who Marie, who would you like to have as the Super Bowl act for fifty eight here in Vegas.
I think that's gonna be one of the tough ones to top last year's. They rolled out these hundred yards of whatever you call those things and then elevated two hundred people up to one hundred feet and they did an act up there Herborne. So I'm the wrong guy recall the pick. Well, you kind of wonder if it's going to be a group of lofts like the Killers and Wayne Newton and a lot of people talking about that, dragons all the Vegas, or will it be you know, a residency stars. Yeah,
that's gonna be interested. Sam, how about you? Who would you like to have none? I'm gonna ask Joanna who let's put let's put a cobby on that first. Uh. You know, the halftime show selection process isn't a pay grade way much higher than me. Apple Apple will play into that.
Jay Z's production company that produces the halftime show CBS. You know, it's very very calculated process, but we have and will continue to always advocate that personally, I missed the old ensemble halftime shows that wasn't just one headliner. I agree, I love you had you know, I'm not saying the up with people model that one, but when you had four or five acts that were coming together within a theme and performing and it's who's next, Who's
next? And oh I would love to see something like that that celebrates Las Vegas rich history with with live entertainers, and so that's my personal take off. That's almost that's mine kindgo with Sam. I'd love to see the Killers and imagine Dragons and panic at the disco and maybe throw in Way Newton a couple of what Vegas is OK and do that and all this hologram. I think I'm on board with Sam as well. I mean, in my mind, I'd love to see some of those Just Vegas Residency stars, right.
We got Garth Brooksy, got Lady Gaga, I got a death everybody coming to have already performed that. I but have them all to your points and to have them all together. Yeah, it could be a tribute to some of those artists. It could be. Yeah, it's a good point. We got to put it out there on the universe. Yeah. I do
trust, and we have had conversation with the NFL. We do trust that that halftime show will be an incredible representation in Las Vegas and the destination one way or another, whether it's the talent, whether it's the staging, the costumes, the props, I think it's going to be an incredible showcase of us and at the end of the day, that's one of the biggest reasons the LVCVA credit for for for for uh for believing in this so strongly.
But that representation on TV to those hundred and however many millions of viewers is an incredible, un intangible asset and benefit of hosting Super Bowls. The eyes of the world will be on Las Vegas for the game and the halftime show and reinforcing the cva's constant message that we are the greatest arena on Earth and Super Bowl is only one of many events that are going to follow in the you know, yeah, fill that stadium. It's it's well, what Las
Vegas has becomes frement when you think of the f one. You got the NBA Cup coming in December, February, you have the Super Bowl, then you have the Frozen Four, the Final Four, it's just college championship will be here. Sam's gonna want to move here and live here forever. I think we've got a hook at him. Good good, We don't want to let him go. That's great. Well, here here's a little tidbit that part of the reason we did the naming rights with the Allegiance the stadium last
year was the number one billboard stadium in the world. Ye did one hundred and eighty five million dollars of non football business. The next closest was LA with one hundred million, hundred and ten. So everybody wants to come to Vegas. Yeah, if you're not here, you're not in the middle. Excellent. The countdown to the big game, Super Bowl fifty eight it is on. Obviously you got a very behind the scene sneak peak of the planning, the preparation, the execution, and what's to come for Las Vegas.
First of many, Oh yeah, first of many, first of many. The Las Vegas Super Bowl Host Committee and Inside the Vegas Huddle would not be possible without our incredible sponsors. We would like to thank the following sponsors,
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