Inside The Vegas Huddle Jan 22, 2024 - podcast episode cover

Inside The Vegas Huddle Jan 22, 2024

Jan 24, 202434 min
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Episode description

This week on Inside The Vegas Huddle Jeremy Aguero, Treasurer of the Super Bowl LVIII Executive Committee, joins us to discuss new ways that the Las Vegas economy is benefitting from activity that the big game is bringing. Then Jack Groh, NFL Green Director & Susan Groh, NFL Green Associate Director are with us to talk about the NFL Green initiatives as a part of Super Bowl preparations in Las Vegas. Finally, Alberto Jasso, Director of Strategic Philanthropy at San Manuel Band of Mission Indians & John Dorn, Senior Manager of Sustainability at Verizon discuss their involvement with a number of Super Bowl philanthropic and sustainability initiatives.

Transcript

This is Inside the Vegas Huddle, your podcast connection to the events and initiatives led by the Las Vegas Super Bowl fifty eight Host Committee in advance of the big game at Allegiance Stadium. Welcome to Inside the Vegas Huddle. Welcome back to Inside the Vegas Huddle. This episode, Chris, is going to be a lot of fun, a lot of interesting stuff we're about to learn here. Well, we've been doing this for what like six months now as we

count down to Super Bowl fifty eight. Inside the Vegas Huddle, we're almost a Super Bowl fifty eight and one of my favorite guests is here. We talk numbers, and that's always fun because when you talk numbers in Vegas, it's always seems to be positive. We love it. Jeremy Aguero, Welcome back. We are so excited to have you here with us today to talk, like Chris said, all things numbers, because you were the guy in town to go to for that stuff. Oh, thank you, appreciate it.

Glad to be here. Jeremy Agarro, Treasurer of the Super Bowl fifty eight Executive Committee. Now, some of the things we do want to talk about today is the long term impact of Super Bowl fifty eight right here in Las Vegas, so to get things kind of started. What are you currently seeing, even though the super Bowl hasn't happened yet, What are you currently seeing right now in terms of changes to come for the city of Las Vegas. Well, I think there's going to be a few long term impacts that

are going to be really important. First and foremost, there's a lot of capital that's gone in to prepare for the super Bowl. A lot of improvements the hotels and casinos have been pushed forward relative to that, and that's really good for us. Overall. We've also done we're talking before the show just about some of the transportation that's being done out there. We've made a ton

of transportation improvements. Some of them were for the super Bowl, but some of them were really pushed forward to try and be ready for this incredible series of events that we have, including the super Bowl as part of all that. But beyond that, there's some impacts that I think are going to be much longer lasting. Right. Not only that, I think there's a piece

of just being a super Bowl city. Right. They talked about it a lot in twenty fifteen, twenty sixteen about having an NFL Stadium, this being a possibility and what that meant for us, this idea of the rising tide lifting all boats, and I think we're already seeing it. The amount of

exposure that we've gotten around the super Bowl is pretty terrific. And for a community that's trying to attract forty million visitors every year plus, to be on a stage where you know one hundred million people plus are going to be watching you is a pretty big deal overall. And that brings me to the sort of this third longer term component, which is really the exposure element to it overall. Right, the idea that look at the LVCVA leaning into it,

look at the resort industry leaning into it. This is pretty great for us in terms from a marketing perspective, and frankly, nobody does it better than Vegas in terms of talking about who we are and really developing on that brand. Beyond that, if there's a fourth element that I would really point to, it would be the business element that's going to be left behind when the

super Bowl is gone. Those businesses that we're able to be identified and participate in the bus Connect program are going to have a leg up going forward, right gonna have some of them are gonna have the Super Bowl on their resume, and let's be honest that that matters in today's world. Others are going to be able to have gone through a system to be registered as a minority,

woman owned business, a veteran owned business. They may not have had the opportunity to do, or may not have had someone help them through that process, and today they did. And when I think you, when I think you, you you you look at businesses like Maeshius who's running that and now her footprint all over the United States is a result of what we're doing here, right, I think that legacy is going to carry on long after February eleventh. I love that, you know, Jeremy, it seems like

we judge events by the cost of the hotel rooms during that event. Cees and you know, the F one and so forth. Super Bowl is run up there with all those big ones, and that gives you an idea of what Las Vegas can charge and do as a whost city. I don't think there's any doubt about it, right. I mean, let's let's be clear, we have capacity for about three hundred and twenty thousand people to be in

Las Vegas on any given night, three hundred and twenty thousand people. The people that will actually attend the super Bowl is not that different than what Allegiance Stadium can normally hold somewhere between fifty five and sixty five thousand people, depending kind of how it's configured. So you we understand that there are people that are descending upon Las Vegas just because the super Bowl is here. They're not even going to go to the super Bowl, but they're coming for meetings,

They're coming to be part of the parties that are here. All of those type of things is what makes it so magical. We we always like to talk about the fact that the fact that even when we don't have the super Bowl, there are more people coming here for the super Bowl than are going to where the super Bowl is. We love to talk about that it's a great Las Vegas stat But here now what we've seen is that's even greater than it was before because we've got folks and let's be honest, there's fifty five

to sixty five thousand VIPs that are going to be in that building during Super Bowl, but we have all kinds of folks that are coming here because It is going to be the greatest party on planet Earth during that week. It's where the celebrities are going to be in, the players are going to be and you know, the media is going to be thousands of media folks are going to be around the city and the number of events is just unbelievable.

When you think about things like NFL Honors and you think about the Soulful Celebration and all those things, They're all going to happen here in Southern Nevada. And I think it's a big deal for us, absolutely, and the momentum obviously there right now leading up to it. But Jeremy talk to us a little bit about the strategies that need to kind of be in place to keep

that momentum up after the super Bowl happens. Yeah, Look, I mean you have to sort of point to the LVCVA in all of that, right, I Mean, none of this happens without them and the resort industry making it happen and their ability to kind of carry that forward. As we talk about that, right, what is the most important thing to come out of the Super Bowl? The best fan experience anyone ever could have had, the people coming to Vegas us delivering on the promise and the possibility I think is

incredibly important. Beyond that, we'd like to see some of the tax numbers come out where we'd like to see those be Obviously, there's a lot of events taking place that are to pump up things like liven or dayment tax get out to pump up things like the retail SAE and use tax and room tax and those type of things, and those go to fund everything from our schools to public safety to roadways, those type of things. These major events are

really important to bolstering some of those numbers. And then I think you have to look at the social and environmental side. Right The NFL is so socially conscious relative to what it does and the things that are important to the players

and the fans and the NFL and its owners. And I think whether it's them planting trees or going to schools or going to hospitals, having the NFL here and raising awareness about things that we need to do from an environmental standpoint, water, things that we need to do from an education standpoint, and the schools that could really use some time and attention. I think those things matter to us and will last a lot longer than this first super Bowl here

in southern Nevada. Yeah, and you mentioned this first super Bowl. We don't have the super Bowl with that Allegiant Stadium, and here in Las Vegas with Allegiant Stadium, it's open the doors for all sorts of things. And this won't be the last super Bowl either. I hope not, and I think that that's really the case. Do you think about Allegiance Stadium and you'd look. You and I were there for the whole process and what we expected

Allegiance Stadium to be. It is about doubled what we anticipated it to be. In terms of economic impacts. Jobs, we just salaries activity that are happening, and in terms of the fiscal impacts, the impacts on our community, it's been unbelievable in terms of the investment we made versus the return on that investment that we're getting as a community. And I'll be honest with you, man, when we were going through that process, we knew we were

going to get the Raiders. Well you know, the super Bowl was we really hope we can get that. But then all of these concerts that have been there, right, You've got Beyonce and Taylor Swift and BTS. I mean, look, people are coming to Las Vegas just to go see those concerts that are there. I mean some ninety percent of the folks that are in those stands are people to say I would not have come to Las Vegas

but for that event. And when we talk about people wanting to get experiences and you build a venue where you can deliver unbelievable experiences to them, including a Super Bowl, Wow, what does that do for us? It means room rates are going up. It means people are spending more in our restaurants. It means that they're going to more shows and doing more things in our community. And those dollars that are getting spent aren't just on the strip.

Right. We just saw the Culinary Union get the biggest set of raises that they ever got. That is part because our gaming properties are doing so well. We just saw our teachers get among the biggest raises they've ever seen.

That's because we just put two billion dollars into K through twelve education. And whether people want to draw the relationship to it or not, what is driving our economy today are these special events and the increase in spending that we've seen as a result of those generating more taxes and creating more opportunities not just for our strip operators, but for small businesses, big businesses, and families across

our entire community. Yeah, and I like that you said that because I think oftentimes, like we know when big events come to town, we know what industries are automatically going to see that economic return, that sometimes we don't think about the smaller sectors, the smaller industries that are also going to be affected by the money that's coming in. I think it's so important, And you know, we take we use the term bisconnect in the program that's there

and what it kind of means. But you know what, I like to say that all economics is personal. Right for that small business that gets that first start, that gets that first job, for that business that gets to put the Super Bowl on their resume, that is a life changing, career changing experience for that person, and those interns and those volunteers that get to

do something along those lines. I mean, wow, I mean what an experience To say I was part of the biggest event in Las Vegas history matters, and it matters economically to those businesses, and I think it matters to our community on a social community pride level. Surely no Jeremy grew up here in Las Vegas, so he can answer this question. This city has such a it's a big city at a small town. I got your back,

you got my back. There were so many volunteers that volunteered, that came forward and said, hey, I want to help with this event Super Bowl fifty eight that it was so impressive. Sam Joffrey talks about that all the time, how this community everybody just came forward volunteering. I want to ball, I can help, I can do, what can I do? What

can you do? That's that's the spirit of Vegas. There is no doubt, right, And I think you have to give some credit to the Super Bowl host committee and all these people that came together to make this happen. Right, I mean, think about who is running our volunteer program here.

One, it's Stow Shoemaker, the former dean and current professor, was my professor at UNLV right, and then Patty Charlton, right, the chancellor of the university system, is the one who is helping make sure that our volunteer system works. You tell me a better group of folks to have in our community helping to make those things happen. Right. We have the best minds in marketing, we have the best minds in hotel operations, we have the

best time minds in traffic management. All that came together. Not one person said no, I'm not interested in doing that. Right, overseeing traffic and traffic and transportation management is Commissioner Michael Knaft, Right. I mean, this guy's got a few other things going on. He is out there, shows up to every meeting and says, here's what we're gonna do to make sure

that this works. Right. That is how a community comes together, and that is why this community is gonna be so successful again our first Super Bowl. I love it, Love the momentum that Jeremy brings to the podcast. Thank you so much Jeremy for stopping bye. We appreciate you. On Mark. One more real quick question because we didn't ask Jeremy this last time because he hasn't been around for a while. The halftime show, Usher, what

do you think? Look, first of all, I am not fair because I'm a huge Usher fan, right, So look, I can't wait for it. I think he's just gonna he's gonna blow it up. And I think it's gonna be amazing and I think it's gonna be great for us as a community. But again, I'm probably not the right guy. I don't think that guy has ever put anything out that I didn't think it was fantastic. That is so true, so true. Thank you, Jeremy Guerra.

I appreciate you. Thank you all. Right now, next we are pleased to welcome Jack Grow who is the NFL Green Director, and Susan Grow, NFL Green Associate Director. Privileged to have you guys here in studio today and to talk about NFL Green. And you guys have seen so many super Bowls? Was it thirty or thirty one? What separates the Las Vegas one in your own eyes, from what you guys are doing from all the other ones. I think there's two really unique things about Super Bowl in Las Vegas.

Well, first of all, it's the first time you've had a Super Bowl in Las Vegas, so that's always a big deal. There are a number of cities who've had multiple Super Bowls and not that it's not a big deal, but you know, they kind of get used to it if you've hosted a lot of Super Bowls. But having it be here for the first time does two things. Number One, it energizes the whole community because it's new, it's unique. Nobody here has ever seen a Super Bowl, you know,

up close in their own community. So it creates this enthusiasm and that's really helped the projects that we work on in terms of getting people engaged. People want to come out as soon as they hear Super Bowl. It doesn't matter if we're planting trees, it doesn't matter if we're building gardens, doesn't matter what we're doing. They hear Super Bowl and they want to be involved. So I think that that's one of the most unique things around here.

Is there anything else? I think The other thing that's been really fun is we've been here now for Pro Bowl, in the Draft, so we have deep ties to this community already, which has been really fun engaging around Super Bowl. Because we already have those relationships. People know us, They're ready to jump in on the community greening project, super kids, super sharing,

everything else we're doing. So nice to have those relationships in place and really know who we want to be working with, and we know which restaurants to eat in we do. I love that. Now, let's dive in a little bit deeper into the NFL green initiatives. Can you provide an over view of you know, just I know you guys do so much, but a little sample of what you're doing this year in years past. Oh, I talked about the overview of the program a little bit, and then we can

focus on the green specifically. Yeah, I mean in terms of the program. You know, Chris already mentioned it. You know, the NFL was the first professional sports organization thirty years ago started to look at the environmental impact

of what happens when they go into a community. And since then we do a lot around recycling, around material recovery, around food recovery, around renewable energy, and I think it's been Sue can talk more about this, but we started a look at legacy, and that's what the greening is for us. It's all about legacy. So that's the way we leave our kind of leave our mark in the community. Right, So we create a green legacy

here. So the communities that host these great events like Las Vegas for Super Bowl, once we're gone, once the game is gone, we want to make sure that we've done something really positive and we've left something really great in the community. So we create a lot of community greening projects and those are everything from planting trees, to building community gardens to restoring habitat and years from

now when we come back, those things will still be in place. So that's the legacy part of Super Bowl and this year for Super Bowl fifty eight in Las Vegas, we've done By the time Super Bowl gets here, we will have implemented our fourteen different community greening projects. We've been everywhere from Warm Springs to Henderson, City of Las Vegas, everywhere in between. Clark County

has been a fantastic partner. We've done a lot of projects with Clark County Parks and some really unique ones going back to the really to the long term relationship we've had here just a few years, but our partners, we've been

able to tie some of those projects together. So we worked with Clark County Wetlands Park around Pro Bowl and the Draft and we planted a bunch of trees and plants out of the Wetlands. Next year we came back and we greened up their new nature play corner, put in trees and pollinator plants there. And then this year we came back and kind of tied it all together and

planted out their trailhead loop, which actually connects those two areas. So it's nice to see that continuing impact and see that we're able to continue building on

that green legacy. That's amazing. What's been the response from the community with what you guys are trying to do the initiatives, the sustainability initiatives as you kind of related to Super Bowl fifty eight, Well, like I mentioned before, Chris, you know, because it's so unique and super Bowl such a big name and such a big draw, the reaction from the community's been terrific. We've got lots of partners here. We've worked with lots of nonprofit organizations

that have worked with us on the community greening. We've we've got a big military event, which which may sound like it's outside of sustainability, but we're doing an event called Salute to Service where we bring in about one hundred and

fifty active and former military folks and we show a documentary film. And the documentary film is about a project that NFL did a couple of years ago with retired combat divers to restore a coral reef off the coast of Florida, and we brought in marine scientists, and we brought in some funding from federal agency state agencies to make that project happen. It's something that was so unique to

the world of sports. So all these kinds of things energize the community to bring people forward and they just want to be involved because they know that you know, I hate to say it, but it may be a once in a lifetime thing for some folks to have a Super Bowl here, although a lot of folks are telling us super Bowls coming back, but we don't know what. I think. Also, beyond just the you know, engaging with the county and parks and our nonprofit partners here, it's been fun to see

the community come out and engage around these things. We talked about the Warm Springs project. We revitalized two acres of land up there to its native habitat. People drove that hour up to Warm Springs to volunteer to come out and help. We've had volunteers at all of our greening events. Last I think just yesterday, we were up at Caesarshabaz Park doing a project and some of

the volunteers told us this was their third or fourth time volunteering. So they've kind of been following us and saying, oh, this was really fun. We brought the family out to plant trees. Let's go do it again. Oh. I love that. We hope then the legacy from that will be

that after we're gone, they'll still plant trees and keep going. I was going to ask you next, Yeah, but the long term objectives of something like this, But like you said, people have, you know, this shared experience, and usually together with a shared experience, is that passion, right, They want to do more to make their community, to make the environment in this world just a better place. So you really kind of bring energy almost to our community. I love that, and that's been a really

fun part to see people come out and engage. I also think it's important for people to know what's going on with the environment, especially in the desert Southwest. It's getting hotter and hotter here. And if we're out there planting trees and we can shine the Super Bowl spotlight on the importance of that, people know that we need to start doing things to cool things down a bit, you know, create some shade and some cooling. Look at those urban

heat island areas. That awareness thing is Big, Sue. I'm glad you mentioned that because everybody, everybody in this country and worldwide too, are going to see Super Bowl, but they're also going to see all those feature stories about what's going on in Nevada, in Clark County and around Super Bowl. And I think one of the most important things is they'll see what the environmental

issues are here because they're different. They're different here than they are let's say, in Michigan or in Massachusetts or somewhere else, but it affects everybody in the country. And if they don't begin to realize now, you know, I mean what happens when folks in New York are paying twelve dollars ahead for lettuce and they say, why did this happen? Well, you have to look at what the environmental issues are countrywide and if we don't address those countrywide.

So having all this happen in the Las Vegas area in Clark County really creates awareness about those issues too. They're not just local issues. They may seem like it, but there are issues that are gonna affect everybody in the country. Yeah, you know, I kind of wonder too. You guys

have been doing this for so many years. Have you had a chance to go back to some of those early years or you see you planet, that's right thing and yeah yeah, and you plant the garden, the trees, and now you say, wow, look what thirty years, Look what twenty five years did We're grateful that we were here at the beginning. Yeah,

yeah, we've done that. Yeah yeah, And it is fun to go back and see that those little seedlings, those smaller trees you put in are now big and kids are sitting under those trees and they're shade you know for those kids. And we do target areas that are really in need, so we look at low income, disadvantaged areas for trees, for community gardens, for habitat restoration. So it really does have a positive impact. And it

is fun to go back and look. I think we get so busy working project to project because we don't just do Super Bowl, we do Draft and you know, Kickoff and Pro Bowl. Yeah, but it's nice when you can step back and when you go back to those communities and you can see

how well things are doing well. You know, we prime the pump for that too, because all the grants that we give out for community greening, Yeah, have a provision in there that part of what the organization has to agree to is that they'll provide a minimum of two years of care and maintenance for whatever the project is, because we don't want to go into a community and let's say, you know, plants one hundred trees in a park and then come back a year later and see a bunch of dead sticks in the

ground. So we haven't had any we haven't had any issues here because the folks here who are working with us really do want to create legacy projects. But it's something that we always look at when we put the RFP out for

a grant. It's built right in, you know, it's baked right into that show proposal that there has to be a plan given to us that shows that it'll be at least two years of care because most of the planting projects, whether it's landscaping projects, whether it's trees or even community guards, if you take real good care of him for two years, they're going to be well established and then they should, but the first two years are the sensitive

part of it. Yeah, I mean, that's great information to know that you kind of set that standard up front for community, right and for an initiative is that maintenance right, it's just not okay, we're doing it now because the spotlights on the Super Bowl. No, you guys need to make sure that this continues for a few years and powerful we choose really good partners. So we've looked broadly into the community. We rely a lot on the

host committee to kind of lead us in the right direction. We find those partners that have a really good reputation here and we know that they're going to be carrying on that good work, and we look at things beyond planning trees. We make sure there's irrigation in place and the writings will be maintained going forward. Absolutely. Roger Goodell gets out to a lot of these events, doesn't he. Yeah, what was the event he was had? Yeah,

Kim in North Las Vegas. Yeah, he's been a great supporter. You know, over the years, this program grew from in nineteen ninety three, it was just a small experimental resting project for Super Bowl twenty eight in Atlanta, and that's that's how we started. And it was the first recycling project

ever done in a sports facility in North America. Wow. You know, nobody ever looked at the environmental impact and it's grown and to not just registrated, but all of the top leadership at NFL over the years has been supportive when we've gone and said, look, maybe we should expand into this, Maybe we should expand into this, maybe we need to look at food recovery,

material recovery, renewable energy, community greening. And there's always been the support there to grow the program and to more and more get more responsible for the impact that we have in a community. And that includes those legacy items that you know, we could get by easily without those, but now that we've we've sort of gotten into that, gotten our fingers into that, it's just become sort of standard operating procedure. Now we go to a community and

we want to leave it better than we found it. And you're right, the commissioner has been out there, you know, pushing wheelbarrow planting trees with us. He gets right into this with us, which is great. Yeah, we put them to work. Yeah yeah, yeah, Now that is a great information. And I love to think about the lasting impact that NFL

Green will have in our community right here in Las Seguess. I think a lot of people probably don't realize that when like you were saying that the game comes into its city, but there's so much more that goes on bese I mean, the small business owners that get an opportunity to do things. It's more than just a game, like you were mentioning, Jack, Oh yeah,

yeah, it's tremendous. And that's why, going all the way back to the very first thing that we talked about about how unique it is for a city to have Super Bowl for the first time and to get to see that it's not just a football game. I mean, it's a great football game, but it's such a big thing and such an impact for so many

folks in the community. I'm glad you mentioned the business piece of it too, because that is that Business connect program is just and you know it works hand in hand between the NFL and the host committee to make that happen. But what an impact that has on small local businesses that really need to learn a couple of things that need to learn how do you contract? How do you get a contract with the big event that comes into town. And what

they learn around Super Bowl is going to apply to everything. It'll apply to Formula One, it'll apply to NBA All Star, it will apply to the Major League Baseball All Star They've learned how to contract with big events, and that again is another legacy project that continues a little bit different from the greening piece of it, but again it's a legacy that you leave behind. Awesome.

Well, thank you very much for your information today, Jack Grow, Susan Grow, NFL Green, Thank you so much for being a part inside the Vegas Huddle. Thank You're welcome, Thank you. Chris all right, welcome back. We're excited to talk super Bowl fifty eight inside the Vegas Huddle

continues. And you know what's really cool, Joannie, as we have a couple of people here that are really involved with Super Bowl fifty eight, the initiatives, the green initiatives, and really sponsors of this big game that's happening here in Las Vegas. So Joanna, go ahead and introduce our two guests. Yes, you're two special guests in studio right now. Alberto hasco director of Strategic Philanthropy at San Manuel Band of Mission Indians. Well, welcome,

thank you so much for having me. Thank you. And we also have John Dorn, Associate director of Sustainability at Verrise and welcome. Thanks for having me. Well, we are very excited to get talking with you guys and kind of discuss your support of the Las Vegas Super Bowl host Committee. But I'd love to start it off by you guys both introducing yourselves and letting us know what you do for your organization. Yeah, well, definitely, I'll

go ahead and get started. My name's Alberto Hasselm, the director of Strategic Philanthropy with the Seminal Abandoned Mission Indians. I have the honor to represent a fairly recognized Indian tribe that's based out of southern California. We're the first tribe to own and operate a casuno here in Las Vegas gaming history, which we're really excited about. But with that, not only are we a business community

member, but we're also a community partner. When we were thinking about coming to Las Vegas, we really wanted to make sure that we brought our tribal values and principle. So I have the opportunity to represent their philanthropy arm. So the tribe over the past twenty years has awarded over three hundred and fifty million dollars in charitable investment. Wow. And with that significant investment, of course, comes a lot of stewardship responsibility. It comes with a lot of

working with different community organizations, understanding the needs and so forth. So myself and my team have the opportunity to represent Semonel and their philanthropic investments. Oh,

that's wonderful. And John, Yeah, I'm John Dorn. I'm the associate director and the Sustainability Group at Verizon and my team is over the Sustainable Business Integration Team, and so part of that entails the employee engagement piece, which ties directly into NFL Green and our efforts to get with NFL Green for Super Bowl. That's awesome. Let me ask both of you guys, how

fun is it? How great has it been just to be involved in Super Bowl fifty out of the city's just buzzing, it's close now, a couple of weeks away, and as we count down to February eleventh, How great has it been for your company to be involved in this? Yeah? For us at Semonol, it's been a unique opportunity. It's a great opportunity for

us to participate, and even for us too, it's an opportunity. One of our values at Semonol is unity, and I think with the Super Bowl when you think about it leading up to the big Game, all the pre events, the post events that will happen, and even to the long term impact. It's an opportunity to bring people together. And we see this as an initiative for us to again bring the nonprofits together, bring us as Salmon will bring Verizon, even us just here in this room. It's a good

opportunity for us to again come together. So when we think about this, we think about not only our short term wins, but also in the long run. We're working with people that otherwise we probably wouldn't. We're probably in the same business, but we don't really talk, but now we are, so we're excited. I love that, John, Yeah, I love doing this. So we've been doing this with the NFL Green for several years.

But the great thing about it is we started back in October doing events and getting to be involved with the community, seeing the efforts, sustainable efforts across the board, and you know, fourteen or fifteen different events all of leading up to the Super Bowl. It's really exciting to see that and see how to be involved and be a part of it. And honestly, you have

to feel good. If you don't feel good about doing events like this, there's something wrong, right, So so no, it's really good to see the impact on the community and the different groups get to work with, how thankful they are forwarded. They really appreciate, you know, the efforts to go in and you know, it's it's definitely an advantage for them, absolutely,

OLBERTA. I wanted to ask you recently, sand Menuel Ban of Mission Indians donated two million dollars to the Las Vegas Super Bowl host Committee programming. Tell us about that contribution and how it came to be. Yeah, most definitely. You know, for us at a Minola, when we think about

it philanthropy, we're always thinking about collective impact. And again, as I was sharing a little bit earlier, we saw this in an opportunity to share our tribal values and principles and really follow our our one of our models, which is principal philanthropy, right, and what that means to us is again bringing people together. But we also saw this as a holistic opportunity to do

a few things. Number one than NFL Green initiatives, that's a very important initiative for us as a tribal community, sewardship, being good sources of the land, of the environment, the animals, and the people. That's something that aligns with us. The unov internships that are also being offered to first time students to work behind the scenes, the Business connect program, that's another

audience that is also captured. And lastly too, the Grand Awards that we're going to be able to awards a different community organization, both micro grants but also long term grants. And again for us, we see as a collective impact opportunity and with our two million dollar investment, we're seeing the benefits of our investment. That has also being leverage with the NFL Foundation, with Verizon and a few other flks. So that's what it means to us. Jo

Let me ask you collaborating with the Super Bowl. From Verizon standpoint, what's the main goal? What do you guys hope to achieve. So our primary goal at Verizon is the planning trees and that ties to urban forestry as far as reforestation efforts as well. So all the events that we have with NFL

Green all tied to that and all ties to one of our goals. So we have a goal of planning twenty million trees by twenty thirty at Verizon, and so all the events that we do with NFL Green and Community all tied

to that and go towards that objective. And in addition to that, we also get to form partnerships with a lot of the different organizations we work with, and that continues on after the Super Bowl, So it's an opportunity for employees to get involved with volunteer events, but again to strengthen those partnerships. Hopefully some of those twenty million trees will be implanted here in Las Vegas,

because we certainly need more green here. Right. I love that. Now, John, you mentioned earlier when you were doing your introductionhit that Verizon and the NFL have had a partnership for a long time. How long does that go back? Yeah, So it's an interesting story for that. So NFL Green was looking for another company that had strong sustainable initiatives and goals and in

their research they found Verizon was one of the companies they're interested in. They reached out to us directly and so it's been a great partnership started back in twenty thirteen with them. So the first time we met with them, we immediately realized there was a lot of the same sustainable initiatives and goals on both sides. So we knew it was going to be a good, good partnership. So again start in twenty thirteen, and it continues to be a strong

partnership moving forward. That's wonderful, I guess to collaborate from both. I mean you hear from John with the plant and the trees and twenty million around the country, and how that continues. These super Bowl cities are getting are really benefited. One thing that I've been so impressed with, and I've really realized that this happens until the Super Bowl comes to a host city is all the extra curricular, all the LIKEI the green initiatives doing this, the volunteers,

how people like you say, come together in unit. That's been really positive, isn't it? Yeah? Most deftely, And I think also too just even just when you think about this weekend. Right on Saturday, we were at the Las Vegas Indian Center. You had tribes all throughout Nevada. You had the Inner Tribal Council of Nevada those here. You had tribes that came out from northern Nevada to come to this gathering. And for us as

a tribal community. We also saw this as an opportunity to uplift Indian country. And when I talk about Indian country, I talk about all the tribal governments that are here in Nevada, but also all throughout the United States, and we were seeing that. Yesterday we were a Caesar job As Park, another great park that we were able to again plant the trees. Verizons was

there. But again, we're also using this as an opportunity to really speak on behalf of the communities that we have here in Las Vegas, and I think that's one thing that we're really enjoying with this partnership. Yeah, that's pretty incredible. And one last question, the legacy. Obviously we know how important Super Bowl fifty eight is going to be right here in Las Vegas, but the legacy for your organizations, what are you guys most excited about?

Okay, So the legacy we like to leave behind is the impact of the communities from the variety of sustainability events, including the trees that are planted. So since our partnership began with NFL back in twenty thirteen, we've had over one hundred and fifty different community events and planned over two hundred and seventy four thousand trees with NFL Green alone, So it's been amazing to do that.

And not only that, again, it enhances our partnerships with the different organizations across the city for the future, and it's also something that we use as we move forward with NFL Green and other host cities as well. Definitely, yeah, And I think for us that's em and I think the legacy we want to leave is that, in addition to the economic and social fact that

the Las Vegas Super Bowl that will bring to the community. At Semina one, we have this concept and all throughout Indian country, it's about thinking about the next seven generations and throughout all these community initiatives with the NFL Green, the Business connect program, the opportunity to intern with the Las Vegas Super Bowl and so forth, we think about the next seven generations and what is this going to mean? Right, And I think for a lot of folks it's

going to be the first time that they get to experience. For us as the city as a region, it's going to bring economic benefit that we'll hopefully see in perpetuity. And we're really the legacy we're going to leave behind is that we're creating a positive difference for the next seven generations. And that's what we want to remember from this this big game. I love that. Thanks

all stuff. Thank you guys so much talking with us about the support that your organizations have had with the Las Vegas Super Bowl Host Committee and two communities

all over. Thank you very much, thank you, thank you, Thank you to the Super Bowl fifty eight House Committee sponsors, Caesars Entertainment, Health Howard Hughes, sand Manuel Band of Mission Indians would also like to thank our partners MGM Rewards, Allegiant, UFC, PNC Bank, cevo iHeartMedia, Bank of Nevada, Bank of America, MSG, Sphere Beachy and Southwest Gas

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