233. Building the will to transform: The importance of communication in transformations

The way leaders talk about the goals and process of transformation has a profound influence on outcomes.

The process of transformation can challenge any organization that undertakes it. In this episode, McKinsey transformation experts John Parsons, Dominic Skerritt, and Mary Lass Stewart talk about the role of communication to engaging and keeping team members on board and energized throughout the process. The trio recently co-authored an article on the subject, Going all in: Why employee ‘will’ can make or break transformations.

Related insights

How to communicate effectively in times of uncertainty

To deliver a transformation’s full potential, put the front line first

The powerful role financial incentives can play in a transformation

How many people are really needed in a transformation?

McKinsey Insights on Transformation

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